Darwinism and its Impact on the Media Ecosystem
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Presented by Murali Nemani, Director, Cisco Service Provider Video Solutions Marketing at IPTV World Forum 2011. Last year I stood before you and discussed the shift from IPTV to IP Video as being a natural evolution, this last year has proven to be one where we have seen a tremendous amount of change and I will share some of the observations I have found as the video ecosystem has seen some new entrants as well as new ways in which SPs are being challenged to compete. I am certain next year will be even more dramatic, as Darwinism will dictate the success and failure of even the most agile of competitors.
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Darwinism and its Impact on the Media Ecosystem
- 1. Darwinism and its Impact on the Media Ecosystem March 22, 2011 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. Consumer Electronics Innovation © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. Content Deals 2008 2010 2011 2011 2011 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. Digitization Storage CDN & Encoding & Hosting Media Companies’ • Very expensive • Very expensive • Largest • Very complex: • Issues of Interface deployment cost Pain Points various platforms management after content require different between hosting licensing types of encoding vendor & internet • But quality & video site scalability remain critical Relevance of • Need to create • Cost-driven choice, • Saving costs #1 New Technology masters from which quality of vendor concern Platforms various transcoding relationship is key • Need scalable formats can be • Opportunistic CDN with high QoS generated on the fly approach if solution is and low switching affordable & scalable costs © 2010 Cisco and/or its affiliates. All rights reserved. Source: Cisco IBSG, 2010 Cisco Confidential 4
- 5. Media Companies Service Providers Consumers Reinforcing Subscription Infinite content under one and Carriage Fee Models experience Deliver consistent experience Operational Efficiencies and take it with me Expand monetization with Experience over multiple N screen delivery endpoints © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. Cloud Network Client © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. 5 NG Service Management and Real-time Apps 4 New Lifestyle Applications w/in the home 3 Jump-start Integrated Experiences @ home 2 Expand the reach beyond TV, Gain Efficiencies 1 Strengthen IP Foundation © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
- 8. Cloud Network Client 1. A network enabled cloud based platform for service velocity 2. A platform that delivers consistent video experience across device and network 3. Reinforce the value of content © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
- 9. Thank you. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9