3. WHAT MAKES A CITY MAGNETIC?
PHYSICAL
RENEWAL
VISION
QUALITY
OF LIFE
RENEWAL
COMMERCIAL
RENEWAL
FUNDS
4. HOW DOES THE CITY WANT TO BE KNOWN?
Songdo
Futuristic international R&D city.
Great to live in.
Global residents.
Tel Aviv
Non stop city.
Great to live in.
Young + ambitious.
Malmo
Urban sustainable laboratory.
Great to live in.
Young + smart.
Bilbao
Global culture + design hub.
Great to live in.
Keep the young.
9. QUALITY OF LIFE RENEWAL
Festivals
Fantastic Education
Classical + Opera
Rock Stadium
Shopping
Baseball Teams
safe
Childcare
COFFEE
Green Spaces
Gay Pride
Skateparks
Artists Village
Bars
Libraries
Buzzy Food
Nightclubs
Boutiques
Art Galleries
Links to Heritage
10. COMMERCIAL RENEWAL
Global Companies
• Infrastructure
• Taxes
• Good people
• R&D investment
GLOBAL CORP
Domestic Companies
• Quality life & commerce
• Taxes
• Physical locations
NATIONAL CORP A
Start-ups
• Incubators
• R&D tax breaks
• Venture capital
NATIONAL CORP B
START-UP
NEW CORP