How to create content without blinking. With Jeanne Hopkins, Director of Marketing at HubSpot @jeannehopkins

1. Deer in the Headlights:
How to Create Content without Blinking

2. How to create content without blinking
Jeanne Hopkins,
Director of Marketing, HubSpot
@jeannehopkins

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4. • Founded in July 2006; grew out of research at MIT
• Sells inbound marketing software
• 2,300+ customers; 130+ employees
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11. Blog posts
Podcasts
Videos
Photos
Presentations
eBooks
News Releases
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12. - David Meerman Scott
Author of The New Rules of Marketing & PR

13. Flickr: anitacanita
• Colorful
• Sticky
• No nutritional or business value
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14. Flickr: sierravalleygirl
• Healthy
• Used widely
• A basic part of any diet or marketing mix
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15. The best
marketers take
off the blinders
and look
outside their
world for
inspiration.
beketchai on flickr
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24. • Website that
sells Jeep
paraphernalia
• >2,300 fans
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26. • Georgia
Golf Academy
• Blog + ebooks +
videos
• Increased traffic & lead
volume 50x
• 300+ blog subscribers
• 4,000+ inbound links
http://www.hubspot.com/customer-case-studies/bid/4791/Georgia-Golf-
Academy-Grows-Inbound-Leads-50x

27. Getting Results

29. Sign up for a free, 7-day trial of HubSpot software:
www.hubspot.com/trial/
Connect:
LinkedIn: www.linkedin.com/in/jeannehopkins
Twitter: www.twitter.com/jeannehopkins
More questions? Post them @ http://inbound.org

30. Drop us a line:
1-866-962-6492
Send us an email:
gotomeeting@citrixonline.com
Connect on
FaceBook or Twitter:
@gotowebinar