5. First Layar Webinar
Held on January 6th, 2010
For Layar content Developers & others interested in Layar
Goal: inspire & facilitate Layar content community to develop fantastic layers
maandag 11 januari 2010
6. Program
Why we pulled Layar from the Appstore?
Layar presentation
Layar Ecosystem
Tips and tricks
Feedback
Questions
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7. Why we pulled our app from the
iPhone Appstore
Reported crashes - no 100% user satisfaction
Currently re-developing the iPhone version to be future-proof
Relaunch in February 2010
Version 2.0 will not be put back in the app store
Layar will remain available on Android
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11. Location AR
GPS / Cell-ID Compass Camera
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12. Supported devices
Android iPhone 3G S Symbian
back soon
2010
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13. Open platform
Everybody can create their own Augmented
Reality experiences on Layar
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14. Active Layar content creators
Austria
Belgium
Bosnia
1500+
+500
Canada
Bulgaria
United States
France India
Mexico
Germany Singapore
Italy Japan
Ireland Korea
Montenegro
Macedonia
Venezuela Netherlands
Brasil Portugal
Argentina Serbia
Chili South Africa
Spain Australia
Sweden keys New Zealand
Granted developer
United Kingdom
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24. Detailed 3D model on top of
construction site
While holding up your phone, you can walk around the building, look underneath or even inside of it.
Experience the future before it has been realized.
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38. Automatic Triggering
http://www.flickr.com/photos/gx9/274672095/
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39. Seeda - Japanese Rapper
launched his new single though Layar
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40. music started playing automatically when reached pre-defined
destination
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41. Many possibilities for auto-triggered actions:
Play audio
Play video
Show quiz question
Show 3D object
Show image
etc...
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42. Point - Point
enables treasure hunts, city tours etc
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43. New content, created for AR
New art Storytelling
Messages & Graffiti AR games
‘What’s going on’ Art walks
Around me Moving
“Where is...” City tours
Existing info
Location database
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44. New content, created for AR
New art Storytelling
Messages & Graffiti AR games
‘What’s going on’ Art walks
Most interesting area for
Layar!
Around me Moving
“Where is...” City tours
Most of the current layers
Existing info
Location database
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47. Example: “experience domes”:
You see a 3D dome. While holding up
your phone, you walk inside the
dome.
Once inside of the dome, your
landscape changes - all of a sudden
you are in the middle of a Japanese
street. You look around you and see
the skyscrapers and street signs, and
hear Japanese street sounds.
You teleport yourself to a new world.
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48. Example
completely fictional
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49. Red Bull parked cars around town
Find the car, turn the key and
win two tickets for RedBull Air Race
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50. 360 degrees panorama
Touch the key and see if you win..
Audio of the Red Bull Air race
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55. or use one of these
easy development tools:
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56. • PorPOIse by Jens de Smit
http://code.google.com/p/porpoise/
• LayarDotNet by Dylan Phillips
http://layardotnet.codeplex.com
• Python: Django-Layar by James Turk
http://pypi.python.org/pypi/django-layar/0.1.0
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57. or use BuildAR
If you don’t understand this
"object": {
"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/",
"full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},
www.buildar.com
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61. Animators
Storytellers Historians
Tech developers Architects
Game designers Creative Agencies
3D modelers Educators
Artists
Governments Brands
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62. New content, created for AR
New art Storytelling
Messages & Graffiti Create more of these!
AR games
‘What’s going on’ Art walks
Around me Moving
“Where is...” City tours
Existing info
Location database
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63. How are we going to achieve this
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64. Events
With this events we want to bring the whole Layar AR ecosystem, which includes
developers, artists, (game)designers, storytellers, media agencies and brands,
together. We would like to create a synergy between different groups and
backgrounds to discuss and drive content creation for Augmented Reality.
Want to organize a event yourself please contact us at
events@layar.com
We will try to facilitate you in the best possible way
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65. Connecting brands and agencies with developers
Facilitating developers
Inspiring developers with cool ideas
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66. Tips - How to improve your layers
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68. Define the local bounding box for a layer
Specify one or more bounding boxes for your layer, so that it can be found underneath the
“local” tab in the Layar Browser. Enable hyper-local & relevant content discovery.
http://layar.pbworks.com/Local-search-for-layers
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69. Customize icons
Better look and feel & increase re-usage
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72. How to define auto-triggered actions
The layer may now contain POIs with auto-triggered actions. Think of an audio
file that plays automatically when the user enters a 3D virtual building or a web
page that gets called when the user reaches the treasure in a treasure hunt.
http://layar.pbworks.com/Auto-triggered+actions
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73. Make sure you attach keywords to your layer
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74. Please visit
http://groups.google.com/group/layar-
developers
if you have technical questions
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