Effective websites focus primarily on content to pull together their various buyers, markets, and products in one comprehensive place where content is King. Design is then allowed to bring that content to life, inducing engagement to develop a strong brand image. An impressive website harmonises the balance of content, design, navigation and technology and is an intersection of every other online initiative, including blogs, tweets and videos. In a cohesive and interesting way the content rich website organises the online personality of your organisation, to inform, influence and persuade each of your website visitors. Each organisation has an individual and important story to tell – how effectively they tell that story will depend on their website approach.

1. Key assets of a good website…

2. Effective
Website
Attract
Connect
Convert
Business
Growth
Website Potential

3. Website
Content
Design Navigation
SEO
Assets

4. Engagement
Concise
Tone
Current Useful
Content
Design
SEO
Navigation
Website
Content

5. Connection
Creativity
Interest
Emotion
Content
Design
SEO
Navigation
Website
Imagination
Design

6. Consistency
Easy
Guides
Leads
Content
Design
SEO
Navigation
Website
Navigation tells
Logical

7. Findable
Key words
Meta tags
Links
Content
Design
SEO
Navigation
Website
SEO
Integration

8. Content
Objectives
Topics
Segment
Write
.
Stage 1
SEO
Key words
Long and short tail phrases
Meta tags
Links
Stage 2
Design
Value Proposition
Objectives
Key messages
Brief
Stage 4
Navigation
Route
Journey
Map
Guide
Stage 3
Project
In a cohesive and interesting way
the content rich website
organises the online personality
of the company, to inform,
influence and persuade each
website visitor.
Companies that understand the
necessity to engage with their
different buying groups in
different ways have moved on
from the ‘brochure style’
structured website.
A complex competitive and
evolving arena made simple by
following the golden rules, to
gain the online visibility needed
by most businesses.
Psychology features
predominantly within design.
Understanding how different
colours stimulate various senses.
Design takes abstract thoughts
and inspirations and orchestrates
them into a visual image or story.

9. Plan
Develop
Test
Review
Live
Process

10. Claire gets excited when
she generates results for
our clients. It’s her
reason for getting up in
the morning. Bless!
Vince can see in code
like Neo from the
Matrix. He makes
anything possible but
makes a terrible cup of
tea.
Phil is exceptionally
creative with a wealth of
experience. Scratches
his head a lot but never
fails to please.
James is a social media
expert. He shares
everything and anything
apart from his biscuits.
Maya is a very
friendly Spanish Water
dog. She creates a sense
of calm, so is great to
have around.
Our team…

11. For more information about our services
please contact Claire Doherty
email - claire@studio10design.co.uk
Mobile - 07554 661927