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1. Google Now Makes Anonymous
Negative Reviews More Visible
As per Web Pro News on
http://www.webpronews.com/google-
now-makes-anonymous-negative-
reviews-more-visible-2013-04

2. In the latest Webmaster Help video from Google, Matt Cutts discusses the biggest
mistakes that a lot of webmasters are making when it comes to SEO. The top
mistake, he says, is not making your site crawlable, which includes not having a
domain. After that, it's not including the right words on the page. Think about what
the user is going to type, and include those words, he says. Going further, also have the
things that people would be likely to look for on the page. For example, include your
business hours. If you're a restaurant, inlclude a menu in plain text - not just a PDF. The
third thing is that people are thinking too much about "link building" when they should
really just be thinking about creating compelling content and maketing (including
things like talking to newspaper reporters). The fourth thing is the lack of good titles
and descriptions. Make sure you include something that makes people actually want to
click on the search result, and something that will be helpful, should users bookmark
the site. "Something that lets them know you're going to have the answer they're
looking for - something that makes them understand this is a good resource," says
Cutts. Finally, the other big mistake is not taking advantage of webmaster
resources, including (but not limited to) Google's own Webmaster Tools. Cutts also
suggests following Google's blogs and webmaster videos, attending search
conferences, talking to people online (including in Google's forums), and even
mentions Blekko's link tool. Basically, just follow the SEO industry.

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