The document discusses how Mary Kay Inc. uses the balanced scorecard approach to align its organizational vision and strategic goals with the work of individual employees. It explains how Mary Kay cascades strategies and key performance indicators down through the organization, and ensures employees understand how their roles contribute to the company's overall mission and priorities. Regular communication, feedback, and recognition programs are used to maintain alignment between individual and organizational objectives.

1. Linking The Organizational
Vision To The Individual
Ruben Decoud

2. Today’s Agenda
1. Mary Kay, Inc. – Brief Overview
2. BSC Experience at Mary Kay, Inc.
3. Aligning Strategic Vision
4. Follow-through and Feedback
Slide 2

3. Mary Kay – Company Overview
Direct Seller
Skin Care & Color Cosmetics
Page 3

4. Mary Kay Ash
Founded The Company In 1963
Slide 4

5. Mary Kay – The Company
• One Of The Largest Direct Sellers Of
Skin Care & Color Cosmetics In The World
• Manufacturer With Plants In The U.S. &
China
• Privately Held With 4,600 Employees
• Based In Dallas, Texas
Slide 5

6. Mary Kay – The Company
• 2.5 Million Independent Beauty Consultants
• 38 Markets – Top Markets Are China, Mexico,
Russia & The U.S.
• $2.5 Billion In Global Wholesale Sales
Slide 6

7. Mary Kay – The Opportunity
Independent Beauty Consultants
Own Their Own Business
Page 7

8. Mary Kay – The Opportunity
Mary Kay Is A Direct Sales Company
• Independent Beauty Consultant
Runs His/Her Own Business
– Purchase From Mary Kay Inc.
– Sell Directly To Consumers
• Open-ended Opportunity
– Part-Time Job
– Supplemental Income
– Full-Time Business
Slide 8

9. Slide 9

10. Mary Kay – The Products
Skin Care & Color Cosmetics You Can Trust
From A Company You Can Believe In
Page 10

11. Mary Kay – The Products
• Skin Care
• Color Cosmetics
• Body Care
• Sun Care
• Fragrance
Slide 11

12. Pink Doing Green™
Projects Around
The World
Slide 12

13. Mary Kay Beauty That Counts™
Global Cause Marketing Campaign
• Donated Nearly $4 Million
Worldwide
• Organizations That Support
Women & Children
Slide 13

14. BSC Experience
At Mary Kay
Page 14

15. 2005 2007 2011
Began Worked
Started BSC Cascading Method &
Process Strategy Trained BSC
Coordinators
Slide 16

16. Slide 17

17. Aligning Vision to the
Individual
Page 18

18. Why Integrate Strategic Planning & Management with a
Balanced Scorecard?
Line of Sight
• 'Connect-the-dots' between activities related to WIGs and PIGs and
bigger picture strategy & vision
• Focus on the right tasks and projects and choose the right products
and services
• Employees focus on results
Slide 19

19. Company
Mission
`
Behaviors
Alignment
Slide 20

20. Slide 21

21. How Competencies Align To Jobs
Existing
Job Description
Core Competencies
Transactional Support Relationship Specialist Strategic
Role Competencies (Select One)
Leadership (Managers)
Slide 22
Competency Profile

22. Workforce
Planning
Succession Total
Planning Rewards
Performance Talent
Competencies
Competencies
Management Acquisition
Diversity & Training &
Inclusion Development
Recognition
Slide 23

23. Mary Kay Intranet Home Page
Wow! Program
• Nominate Someone For Recognition
• Send WOW! eCard!
• Send Occasional eCard!
Slide 24

24. Follow-Through and
Feedback
Page 25

25. Root Cause Analysis (RCS’)
• Correlations
– All Items
– Identifies Relationships (Covariance, r)
– Preliminary Indications
– Called “Key Factors / Drivers”
• Regression Analyses (r2)
– Stepwise, Linear
– Confidence 99.99%, Error <.01
• Path Analysis
Identifies Item(s) That Have Greatest Effect
On Largest Number Of Other Items Slide 27

26. Action Steps
Project Planning
Communication
Survey / Questionnaire Design
Results Rollout
Follow-up / Action Planning
Monitoring & Accountability
Link Survey to Business Outcomes Slide 28

27. Slide 29