Tijuana Innovadora 2012 English

INDEX
01

Introduction

4

09

Innovative Vocation

94

02

Building
Citizens

6

10

Mega Events

98

03

• Inauguration

Generation of Richness
and Social Capital

• Cultural Program

• National Lottery

• Postal Stamp

• Guiness Caesar

• Meditation for Peace

• Binational Region

• Fighting Breast

• The Agora

• Biking to Greatness

• Innovamoda

• Culinary Battle

8

• Satellite Launching

• Public Art

• Mosaico Tijuana

• Closing Ceremony

Cancer

04

Volunteers

05

General Vision

21

06

From Tijuana to the World and
From the World to Tijuana

22

• Business Forum

14

• Speakers

Some Numbers

124

12

A National Model

126

13

Communication

128

• Humanism

• I’m from Tijuana
born in...
• SD/TJ Stronger

07

Sponsors. Socially
Responsible Investment
• Pavilions and

• Press Conferences
• Distrito Federal

• Media
• Web and Social Nets

• Tijuana
• San Diego
• Tijuana Innovadora

14

• Gala Dinners

Formation, Education and
Leadership

Together

82

Sponsors

08

• Strategic Design Pavillion

11

• Industrial

• Creativity

• Pa’ Bailar Tijuana

Colectivo Tijuana Innovadora

140

• Art in Industrial Facilities • Donated Public Art

92

• Managers

• Tijuanizando México

• Recycling

• Staff/Volunteers

• Casa de las Ideas

• Time Capsule

• Credits/2012 Memoir

3

INTRODUCTION
T

he period 2007-2010 was very difficult

valve to be implanted in his heart, like all

because of the aggressions that

others around the world, are designed and

shocked our city. Tijuana’s image was

manufactured in Tijuana.

seriously damaged with the sudden
large amount of information about this

While having dinner with friends he shared

insecurity. Benefits, opportunities and

how proud he was to know that Tijuana

strengths were little known worldwide,

was “in the heart” of so many people. At

even for people from Tijuana.

dinner that night were Jack Winer (architect
and sculptor of El Histrión, a sculpture

Upon this climate of social depression, a
businessman of the region by the name of

known as CECUT), Alejandro Bustamante

José Galicot (creator of the projects: Imagen

(Director of Plantronics), and Tomás Perrín

de Tijuana and Por Amor a Tijuana), had to

(a marketing consultant), and they shared

undergo an urgent heart valve replacement.

information about other products that were

While discussing the details of the surgery

designed, manufactured, assembled and

with his physician he learned that the

4

located in the fountain of the museum

exported from Tijuana to the world.

It was then that Mr. Galicot decided
it was the perfect time to showcase
achievements of our City to the nation and
the world. We had to show that in the heart
of our City the hardworking and innovative
energy of its citizens was very much still
flowing and leading the city to achieve the
first places fields such as science, art,
education and technology.

We had to show that in the heart
of our City the hardworking and
innovative energy of its citizens
was very much still flowing.

5

BUILDING
CITIZENS
What makes Tijuana Innovadora different
from any seminar, symposium, festival, or
fair? Why is it said that Tijuana Innovadora
is a national model to be followed?
hat makes Tijuana Innovadora dif-

W

aged to include the harmonious and com-

ferent from any conference, seminar

prehensive participation of: private sector, fed-

or symposium? Why is it said that Tijuana

eral, state and county governments, regional

Innovadora has become a national model?

and national media, professionals in diverse
areas and disciplines, non profit organiza-

Tijuana Innovadora is an innovative and phil-

tions, as well as students and residents in the

anthropic movement created by the business

city and its surroundings, the only objective of

sector that manages to integrate an active

which was: Tijuana.

and committed community.
With the motto “The only protagonist is
Tijuana”, people born in, and adopted by the

Together, we reclaimed our dignity,
deepened our sense of belonging and
created active and engaged citizens.

city have reclaimed and demonstrated at a
local and national level the reality of the city’s

During this process, Tijuana Innovadora becomes

economic, creative and innovative status –

a movement stimulated by the radical change

challenging the media message of devasta-

in the collective state of mind of hundreds

tion and defenselessness of our city-.

of participant and volunteers, redefining their
objectives in a dynamic relating to the city and

In its first edition Tijuana Innovadora man6

its residents.

We were able to attract
the attention beyond
the border, making
them curious to
precisely investigate
what is happening in
Tijuana.
Upon learning of the movement, several
organizations, projects and collective groups
seeking to build a better community began
to focus on social relations, economic
investment, promotion of values, regional
careers, taking over public spaces,
collaborative work, as well as the search
of innovative proposals in fields such as
science, art and culture. These projects were
not only created or strengthened, they were
furthered by the people of the city and in
some cases, the State of Baja California took
part in them.
In the second edition we were looking to
complete and enrich the original idea. The
volunteering managers made their proposals
and Tijuana Innovadora was planned with
three general objectives: strengthen the binational relationship; stimulate the creation
of new and innovative careers; and continue
sharing at a national level the experience
and methodology acquired by Tijuana
Innovadora. All this under the same precept:
Bound for greatness.
7

GENERATION OF RICHNESS
AND SOCIAL CAPITAL
Why do we say that
Tijuana Innovadora
stopped being an
event and became a
movement?

Comité Binacional (Bi-national Committee),

the community have met

Innovación y Juventud (Innovation and Youth)

every Wednesdaymorning

– the main purpose of which was to give new

from 8:00 to 9:00 to share

life and keep these new social, economic,

updates in our tasks, as well as the

educational, environmental and cultural

achievements of different organizations,

forum dynamic for our citizens.

collective projects, institutions and
individuals that pursue goals common with
Tijuana Innovadora: to further the sense of

cooperative, joint and volunteer work

D

belonging, generate economical growth,

uring the intermediate period between

resulted in a series of proactive attitudes

cause positive and sustainable effects in the

the first (October 2012) and second

and conducts. Under the precept “Yes we

environment, facilitate access to knowledge,

(October 2012) editions of Tijuana Innovadora,

can!”, Tijuana’s citizens looked to generate

abilities and skills; as well as strengthen

the organization worked through committees

economic and social development. For

our capabilities to live in solidarity,

– De Voluntarios a Lideres (From Volunteers

two years, with our founder Jose Galicot as

with respect and among friends. This

to Leaders), Tijuana Verde (A Greener Tijuana),

8

This empowering process through constant,

host, Tijuana Innovadora and people from

is the result of that effort.

Discipline is the spirit of
any army, it makes small
numbers formidable,
procures success to the
weak, and esteem to all.
- George Washington.

12

Every
Wednesday from
8:00 – 9:00 am at CANACO, in
the Zona Rio area in Tijuana, Tijuana
Innovadora invites everyone from the city to
hear about the committees’ up-dates and the
organization’s agenda, as well as to exchange
information about the achievements of different
innovators. In the Agora, as we lovingly refer to it,
the doors are always open to any curious or
interested person that wants to join the
Tijuana Innovadora Movement, if and
when they shout with us:
Yes we can!

13

T

he greatest effort, example and pride
of Tijuana Innovadora has been the

volunteer work of business men, academics
and students: hundreds of women and
men of all economic, educational, social
and cultural levels responded willingly and
consciously to a crisis situation in our city
was living, helping it to recuperate the spirit
of our region and enriching the meaning of
the word community.

16

What is Tijuana Innovadora’s
greatest example and what it
is most proud of?
It is the hard work of each of its volunteer what has kept Tijuana Innovadora strong and has allowed its progress. The
crises is now behind us, but there are still many challenges
our city has to face, it’s necessary that we actively and in
an organized fashion transcend our daily routine, with the
conviction that our contribution is not only useful but indispensible, that it reflects our humanitarian spirit, that we receive much more than what we give; it is a stimulating task,
undertaken by many friends, that is also highly rewarding.

17

20

Find the differences

GENDER

Men

Women

Industrial Chemistry

Preschool Teacher

Technical High School- Accounting

Nutrition

Medicine

Cyber-Electronic Engineering

Electronic Engineering

Computer Science Engineering

Logistics

Management Processing

Gastronomy

Philosophy

Sports

International Commerce

Arts and Communication – Telemedia

Educational Psychology

Optometry

Nanotechnology

Industrial Maintenance

Hispanic Literature/Literature

Chemical Engineer

Digital Graphic Design

Computer Science Engineering

Industrial Electro-mechanics

Electro-mechanics

Elementary and Middle Education

Computer Programming

Pedagogy

Accounting

Commerce and Foreign Commerce

Administration and Political Science

Customs Processing

Computer Science

Mechatronic Engineering

Biochemistry

Computer Science

Electronics

Public Administration

Tourism and Marketing

Design

Mechanical Engineering

Chemistry Sciences and Engineering

Information Technologies

Architecture

Engineering

International Relations

Psychology

Humanism

Industrial Engineering

Economics and International Relations

Public Administration and Accounting

Marketing

Languages

High School or similar

Systems

Economy

Generals, without defining

Business Administration and others

Law

Communication

UNIDEP

UNEA

Instituto México

Instituto Cuauhtémoc

Inst. Tecn de Monterrey

Colegio Anglo Español

COBACH

CESUN

UTT

UNID

UDC

Normal Fronteriza de Tijuana

CIPCOM

CETIS

Southwestern College

CBTIS

CONALEP

No estudia

Xochicalco

Preparatoria Federal Lázaro Cárdenas

CECYTE

IBERO

CETYS

CUT

ITT

UABC

SOME DATA
SCHOOLS

CAREERS

GENERAL VISION
Creativity
• Tijuana Verde
• Education
• Cinematography
• Medical Excellence
• Citizen Participation
• Media
• Strategic Design
• Culinary Art

Industrial
• Electronics
• Automotive
• Energy
• Organizational Excellence
• Medical Industry
• Aerospace
• Science and Technology

Humanism
• Leaders and Entrepreneurs
• Humanism
• Economy
• Digital City
• Philanthropy
• Innovation Greatness
• Metropolitan Development Planning

21

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23

Paola Antonelli

Steve Berlin Johnson

Richard A. Boucher

Maurizio Corbi

Phillipe P. Cousteau

Wolfgang Flur

Richard Florida

Arturo Elías Ayub

Sebastian

Denise Dresser

Katherine Grigsby

Charlie Iturriaga

Eduardo Verástegui

Carlos Kasuga

Natalie Jeremijenko

Martin Krammer

Anand Mahindra

Blake Mycoskie

Richard Stallman

Ada Yonath

Steve Wozniak

Alejandro Ramírez

Enrique Norten

Silvia Torres-Peimbert

Claudio X. González

Carlo Ratti

Richard Yelland

Andrés Madrigal

25

Carlos Alazraky

Esra’a Al-Shafei

Raul Alcalá

Chris Anderson

Ricardo Arnaiz

Pedro Aspe

Mónica Aspe

Carolina Aubanel

Patricia Aubanel

Alan Bersin

Martin Borchardt

Lourdes Botello

Salvador Camarena

Iván Carrillo

Edoardo Chavarín

Salomón Chertorivski

Mily Cohen

Gabriela Enrigue

Maricarmen Flores

Jorge Garralda

Rick Goings

Federico Graef

Tonatiuh Guillén

Doug Jones

Robert Kaplan

Scott Kirsner

Pablo Latapí

Jeff Light

Amy Lyman

Viviana Martínez Moreno

Adela Navarro

Carlos Puig

Sarah Reinertsen

Liebano Saénz

Ezra Shabot

Yuriria Sierra

Armando Talamantes

Gabriela Warketin

Gianfranco Zaccai

Sharon Zaga

Sam Zien

Michel Rojkind

26

Carlos Sánchez

Ximena Valero

Enrique Villa Rivera

David Abeles

Maria Eugenia Acevedo

Luis Aguirre Lang

Francisco Javier Allard

Horacio Almanza

Miguel Ángel Alonso

Mario Anguiano

Rodrigo Arboleda

Rodolfo Argote

Claudio Arriola

Jorge Arroyo

Aaron D. Bare

Claudio Bartolini

Mark Baydarian

Felipe Bayón

Guillermo Bernal

Enrique Betancourt

Moritz Bilagher

Luis Ricardo Bonilla

Miguel Ángel Cadena

Claudia Calvin

Orlando Camacho

Jorge Camarillo

Jose R. Castillo

Jose Castillo

Derrik Chinn

Jae Chul Nam

David Cuartielles

Felipe Cuamea

Claudio Cossío

Joe da Rosa

David del Ser

Dale Dougherty

Hernando Durán

Michael Chu

José Luis Cordeiro

Margarita Díaz Lopez

Flavio Díaz Mirón

German Escorcia

Francisco Fernández Lagos

Raúl García

Rodolfo Gerschman

Jorge Ferráez

Ignacio Fimbres

Javier Firpo

Eric Frost

Marco Gallardo

Laura Gómez

Erika Gómez

Javier González

José Carlos González-Méndez

Graciela Guerra Rivas

27

Miguel Ángel Guerrero

José Miguel Guerrero Guerrero

Manuel Guevara

Martin Gutiérrez Lacayo

Carlos Guzmán Bofill

Rodolfo Ham-Zhu

Mark Hatch

Matt Hebert

H. Hendler

Áaron Hernández Vázquez

Juan Manuel Hernández Niebla

Luis Herrera-Lasso Mijares

H. Herrera

Kurt Honold

Gibrán Horemheb

Pascual Ibánez

Lourdes Ibáñez Aldana

Humberto Jaramillo

Richard Kay

Roberto Kobeh González

Kelly Koskella

Juan Pablo Kuri

Roland Kwemain

Michael P. Lasen

Armando León

Alexei Licea Navarro

David Livingstone Smith

Gloria López

Juan Antonio López Corvala

Jorge López Pérez

Yolanda Loria

Christina Anne Luhn

Nancy A. Marlin

Ana Laura Martínez

David Mayagoitia

Alejandro Maza

Kevin McGovern

Gastón Melo

Francisco Javier Mendieta

Maria Elena Miranda Pascual

Bruce Moore

Alejandro Mungaray Lagarda

Jordi Muñoz

Virgilio Muñoz

Alberto Núñez

Flavio Olivieri

Jorge Olmos Soto

Hernando Ortega

Ariel Ortiz Lagarde

Juan José Parceró Valdéz

Armando Pedrero

Rafael Peréz Hernández

28

Jesús Pérez

Eric Pilaud

Ismael Plascencia

Javier Plascencia

Alejandro Poiré

Halla Razak

Felix Recillas

Alfredo Renán González

Andrés Reyes Botello

Pablo Reyes Pruneda

Rivelino

Daniel Rubio

René y Uriel Salgado Velazco

Miguel Salinas Yáñez

Rodrigo Sánchez Ríos

Manuel Sandoval Ríos

Edgar San Juan

Martín San Román

Juan Sarracino Ruiz

Jason Short

Bob Slapin

Kit M. Song

Héctor Tajonar

Manuel Taméz

Jair Téllez Montaño

Ofelia Toledo Bacha Pineda

Marcela Valladolid

Martín G. Vázquez

Hugo Villa Smythe

George Whitesides

Cole Wilbur

Doretta Winkelman

Chris Yanov

Jorge Zavala

Carlos Zavala Ruiz

Arturo Zizumbo López

Albert Zlotnik

Waldo

29

Tijuana Verde
Education
Cinematography
Medical Excellence
Citizen Participation
Media
Strategic Design
Culinary Art

CREATIVITY
31

GREEN TIJUANA
The CESPT has taken action to reuse water and to create a culture of
conservancy like the “Arturo Herrera” plant, the InnovaCespt theme
park, La Morita plant with an experimental vineyard, the infiltration
project at Valle de las Palmas, systematization studies and a lower
ecological cost among others.
- Hernando Durán, CESPT.

Whoever solves the water problem wins two Noble

Baja California is the

Prizes: one for science and the other for peace.

aquarium of the world.

- Kevin McGovern, McGovern Capital LLC,
quoting Kennedy.

- Phillipe Cousteau quoting his
grandfather Jacques Cousteau.

...the production of the marine algae Aonori is a success because it’s comprised of 25% protein, 24% soluble fiber, and
27% minerals … in our farm in San Quintin, Baja California, the production cost is lower, because it requires sea water,
and we have it just a couple of kilometers away.
- Armando Leon Valladolid, Aonori Aquafarms.

Urban administration of water:
examples and challenges.

Innovation to solve world problems
concerning contaminated waters.

Iván Carrillo

Kevin McGovern

General editor of Quo magazine

Hernando Durán

General director of CESPT

Bruce Moore

Specialist in matters concerning water

Halla Razak

Director of programs for the Colorado River

32

Recovery of the Tijuana River:
reconnecting the urban with the
natural. Premier of the video “Tijuana
Río Conecta” (Tijuana River Connects)

President of The Water Initiative

Martín Gutiérrez Lacayo
Director of PRONATURA

Hernando Durán
CESPT

Virgilio Muñoz

Director of the Centro Cultural Tijuana

With the project: Restoration of the Tijuana River, it is expected to obtain various
species of trees like willows, aspens, and oaks, as well as flowers and birds in a
variety of over 100 species that for a while now have not been seen along the Tijuana
River and that will return to their original site.
- Gutierrez Lacayo, Pronatura.

…1200 million people in the world do not have access to
water … due to the lack of access to the precious resource
7 thousand children die … half of the hospital beds in the
world are occupied by cases related to lack of water.
- Kevin McGovern, McGovern Capital LLC.

We have published several articles in collaboration
with the region, Tijuana-San Diego...Oasis Marino, its our
emblematic film.
- Doretta Winkelman, SDNHM.

What changes the planet is conscience, and what changes
conscience is education.
- Margarita Díaz, Proyecto Fronterizo de
Educación Ambiental A.C.

We have been relying on one single source of water,
and that is the big problem.
- Halla Razak, SDCWA.

We are all connected
to the Colorado River.
- Bruce Moore, SNWA.

Environmental education
without borders

Aonori Aquafarms, a sustainable
company on the brink of conquering
global markets

Margarita Díaz López

Director of Proyecto Fronterizo de Educación Ambiental A.C.

Carlos de la Parra

Forging a sustainable world for the
XXI century
Philippe Cousteau

Armando A. León

President and General Director of Aonori Aquafarms

Environmentalist, Explorer, Social Entrepreneur, and Defender of
the Environment

Environmental specialists, COLEF

Doretta Winkelman

Director of Binational Education, San Diego Natural History
Museum

Managers:
Carlos de la Parra. Hernando Durán. Gastón Luken. Patricia Saharagui Ruiz.

33

EDUCATION
Good grades do not guarantee a good employment. Critical thinking
and collaboration is what we need our youth to learn.
- Javier Firpo, Khan Academy.

Latin America is generating, participating and contributing 3.5%
of the world’s knowledge, the United States contributes 25%, and
China collaborates with 17%, these numbers are proportional to the
development of those regions and show the close relation between
knowledge and the evolution of societies.
- Enrique Villa, Conacyt.

That all programs are free, so that all users are free … Free software
is a matter of Human Rights.
- Richard Stallman, Fundación
Software Libre.

Memory is part of our existence and the societies of knowledge find
themselves upon the challenge of recovering it notwithstanding the
incessant production of digital documents.
- Katherine Grigsby, UNESCO.

Education and Innovation

All knowledge, all people

Germán Escorcia Saldarriaga

Felipe Cuamea Velázquez

Nancy A. Marlin

Katherine Grigsby

Ezra Shabot

Tonatiuh Guillén López

Enrique Villa

President, International Academy of Science
and Technology-AiTyC

Moritz Bilagher

Regional UNESCO Office for Latin America and the Caribbean

Javier Firpo

Director of Education for Latin America, INTEL

Richard Yelland

Chief of Division in the Education and Infrastructure Department
of the Organization for Cooperation and Economic Development

34

Dean of the Universidad Autónoma de Baja California 2011-2015
Director and representative of UNESCO México
President of COLEF

Dean, San Diego State University
Newspaper, MVS Radio
Director of CONACyT

The challenge of institutions like ours...is to keep generating quality knowledge and making it available to everyone.
And that the access be universal.”
- Tonatiuh Guillén, COLEF.

...during three decades of educational investment it has not been
possible to place the knowledge of students at the speed with which it is
generated...the role of a teacher is fundamental.
- Nancy A. Marlín, SDSU.

Children are in school but they are not learning, this is erosion.
- Moritz Bilagher, UNESCO.

...there is a paradox because those most educated,
represent a majority in the unemployed rate.
- Dinorah Miller.

...high performance teachers, produce high performance
students...school leadership, the classroom climate,
the classroom strategy, and the parents are four
fundamental areas for quality.
- Richard Yelland, OCDE.

Education system has focused in developing the cognitive aspect of the students, nevertheless, the moral
aspect, artistic, civic, and physical aspects, have been set aside, and abandoned by teachers, thus the provisions
of article 3 of the Constitution are not being complied with.
- Gilberto Guevara, CIEYAPA, AC.

...3.5% of knowledge at a worldwide level in
contributed by countries that conform Latin America,
which leaves them at a disadvantage, since as of
2020 knowledge will be renewed every 27 days, as
oppose to today, when it is renewed every five years.

The priority of national education has to be
educating the poor
- Roger Díaz de Cossío, UNAM.

- Felipe Cuamea Velázquez, UABC.

Educate, a verb in al tenses

Free software and your liberty

Roger Díaz de Cossío

Richard Stallman

Systems Engineering Coordinator, Engineering Institute, UNAM

President of the Free Software Foundation

Gilberto Guevara

Specialist in Education

Gastón Melo

President of Espacio de Vinculación A.C.

Dinorah Miller

Academic and Researcher

Manager:
Márgara de León.

35

CINEMATOGRAPHY
Mexico is becoming an economy based on efficient production...
nevertheless, we register a patent for every five million people, and
this depends of the quality of the education.
- Alejandro Ramírez, Cinépolis.

Every time the film entrepreneurs
have decided to set aside their fear
and resistance to innovation, the
film industry has grown.
- Scott Kirsner, researcher.

...there is a very powerful weapon to further creativity, and it is the
Internet...we must search for new things and not cease to learn.
- Erika Gomez, Twitter.

There is a very strong interest to make films in Baja California, and
that has it all to achieve it.
- Maria Estela Fernandez, custom designer.

...I came to Tijuana to write the movie ‘Norteando’...the city hugged
me and I was able to show an image of Tijuana to the world...now,
the people form Tijuana identify allot with the movie.
- Edgar San Juan, moviemaker.
Mexico needs personnel crossing the border to generate and
train production staff...I am not worried about investing money in
someone that is going to remain with us for a very long time.
- Kelly Koskella, Hollywood Rentals.

Technology in film, a story of
mistrust

Creativity and cinema art
of Baja California

Scott Kirsner

René Castillo

Writer, journalist and Movie Critic.

Film and television promoter

María Estela Fernández

Innovation and the future of the
experience of the audience in movie
theatres
Alejandro Ramírez Magaña
President of Cinepolis.

36

Custom Designer

Erika Gómez

Graphic Designer

Marco Niro

Art Director and Production Designer

Josué Palos

Graphic Designer

Edgar San Juan

Producer and Director

We have to watch films that increases human dignity.
- Eduardo Verástegui, Metanoia Films.

...the simpler the mechanism for the return of the incentive, the
more likely they will return to the country for a new production.
- Doug Jones.

...we have to educate professionals for the film
industry in Baja California.
- Hugo Villa, IMCINE.

This sate awaits
important investment
projects in cinematography and a television
series that will film for
one year, 150 million
dollars will be invested
in these projects and
cause a great economical spill.
- Kurt Honold,
Baja Estudios.

...we must incentivize producers to come to Baja
California, not only from the United States, but also
from the center of the country.
- José Larroque, Baker & McKenzie.

México: competitiveness and
foreign productions

“Little Boy” – Made in Baja California
Eduardo Verástegui

Kurt Honold

Actor and Producer

Director, Baja Estudios

Doug Jones
Film Producer

Kelly Koskella

President Hollywood Rentals

José Larroque

Attorney, Partner at Baker & McKenzie

Hugo Villa Smythe

Mexican Institute of Cinematography

Managers:
Carlos Carrillo. René Castillo.

37

MEDICAL EXCELLENCE
At the UABC there are research projects in diabetes
and hypertension. Drug and HIV problems are being
addressed bi-nationally. Likewise, treatments for
ulcers and diabetes with silver nano-particles are
being undertaken.

Genomic, through sciences like molecular biology,
biochemistry or computer science, among many other fields
of investigation, allows us to foresee the conduct and forms
of treatment of various illnesses … Baja California is the ideal
place for the development of biotechnology.

- Alfredo Renán, UABC.

- Albert Zlotnik, UC Irvine.

...this border is also the home to the courses in ATLS and ACLS for graduates
–or about to graduate- and physicians, and it’s practiced in the best local
hospitals; this causes Tijuana to have the best hospitals, with physicians
licensed and relicensed for up to four times, thus the quality of the service
is the most adequate.”
- Rigoberto Pallares Aceves, Hospital Ángeles Tijuana.

If we join robotic, the diagnosis capability, bionic, genome
medicine, progenitor cells, and we align them effectively,
we are talking about reaching the one hundred years of
life expectancy within the next ten years.
- Salomon Chertorivski, Ministry of Health.

In the city there exist only two duly

Uncontrolled diabetics and people with high

certified hospitals.

blood pressure affect the world’s health.

- Carlos Zavala Ruiz, Ángeles Health International.

- José Antonio Hurtado, Universidad Xochicalco.

65% of infants that receive medical attention at Shriners Hospitals have no type of medical insurance...10% are
from Mexico...of the children of Baja California, 50% are from Tijuana...
- Kit M. Song, Shriners Hospitals for Children.

Training of education of professionals
in the field of health

Certification process in patient
health and security services

Values of Tijuana residents

Lourdes Botello

Pablo Barragán

Research and Teaching Director at the National Institute of Geriatrics

Miguel Ángel Cadena

Rigoberto Pallares Aceves

Director of the Training Center of Minimum Invasive Surgery
in Tijuana

Alfredo Renán González

Rodrigo Robledo Silva

José Antonio Hurtado

Carlos Zavala Ruiz

Flor Ma. Guadalupe Ávila Fematt
General Editor of the magazine Balance
Chief of the Health Science Center of the UABC, Valle de la
Palmas Campus
Director of the School of Medicine and Psychology of the UABC Tijuana
Director of the School of Medicine of the Centro de Estudios
Universitarios Xochicalco

38

TV Azteca and Milenio
Internal medicine, member of the Investigation Committee of
Hospital Ángeles Tijuana
Head of the Medical Arbitration Committee of B.C.
Business Development Director of Angeles Health International

Juan Antonio López Corvalá
Juan José Parcero Valdés

Cardiac Surgeon, Principal Researcher of the Regenerative
Medicine Research Institute

Sergio René Salgado Peraza

Chief of President Barack Obama’s Office for the control of
Malaria in Africa

When a life is saved, Humanity is saved.
- Sergio Rene Salgado Peraza, Office of
President Barack Obama.

With the transplant of stem cells, it is possible to regenerate
areas in the heart that are damaged and to have it recover 100%
of its function. The patient can recuperate his normal life and
considerably extend his life expectancy.
- Juan Jose Parcero, Institute of Regenerative Medicine.

...we have 500 students distributed in the careers in medicine,
odontology, psychology and nursing...Valle de las Palmas is a
development area for doctors in Baja California.
- Miguel Ángel Cadena, UABC.

We are developing mechanical prosthesis of arms and hands
controlled by the brain, this technology is already on the market,
there sale and maintenance could be less expensive in Mexico and
the United States than their manufacturing in Europe and Asia.
- Hernando Ortega, UNAM.

There is progress in genetic reprogramming for therapeutic
purposes, the current bet on innovation for the great laboratories of
the world that seek to develop medicines that correct deficiencies
in the molecular structure of cancer producing cells or illnesses
caused by genetic mutations.
- Félix Recillas Targa, UNAM.

For 22 years I’ve been teaching surgeons in all the continent the
surgical technique known as endoscopy...non aggressive surgery for
our body...in the last years I have trained doctors in the United States
in the application of the gastric band...a method that fights obesity.
- Juan Antonio Lopez Corvalá, Center for the Training of
Minimum Invasive Surgery in Tijuana.

There exists in our country 10 million elderly people and the number will double.
- Flor Maria Avila Fematt, National Institute of Geriatrics.

Tijuana occupies the forth place nationwide in offering the best medical
practice in the country, which has caused the promotion of medical
tourism and thus the arrival of patients and users of Southern California.
- Rodrigo Robledo, State of Baja California.

Medicine of the future: Towards a
greater life expectancy

Genomic influence
Albert Zlotnik

Salomón Chertorivski

Mexican politician and economist

Gibrán Horemheb Rubio
GBV-C/HIV Researcher

Professor of physiology and biophysics at UC Irvine

Shriners Hospital for Children: the
largest philanthropy of the world

Hernando Ortega

Research Institute in Applied Mathematics and Systems (IIMAS)
of the UNAM

Félix Recillas Targa

Genetic Molecular Researcher

Kit M. Song

Medical Director, Shriners Hospitals for Children

Manager:
Javier López.

39

CITIZEN
PARTICIPATION
...we want to be with those that do not have a voice,
and I dedicate myself to voice or represent those
who feel are not being represented, shake some
consciences and plant a seed of permanent
indignation, because I believe the good citizens
are those that live in permanent indignation...
- Denise Dresser, ITAM.

...the perspective started changing when three
elements occurred: political will in the three levels
of government; braking institutional paradigms
when the army is involved in the oversight; and,
over all, the citizens’ participation…
- Carolina Aubanel, Síntesis TV.

Citizen participation in México

Democracy and media

Carolina Aubanel

Adrián Michel

Orlando Camacho

Alberto Nuñez Esteva

Rafael Liceága Campos

Gabriela Posada

Director of Síntesis TV

Director of Fundación México SOS
Founder of Tijuana Opina

Congressman for the Distrito Federal

Denise Dresser

Political Science expert, writer y professor

President of Sociedad en Movimiento
Reacciona Tijuana and Director of FGK Publicidad

Managers:
Rafael Liceaga. Patricia San Román.

40

In 2009 phrases like “After all, Tijuana moves” were born, social
activism that involves artists, publicists, environmentalists, have
been replicated in cities like Medellin.
- Gabriela Posada, Reacciona Tijuana.

Citizens’ committees, where neighbors take part and decide on the
application of the budgets in their delegations.
- Adrian Michel, Congressman.

...from Tijuana, I have two great examples: The Penal Reform that believe me, there is no better place where
this law is being applied, and the coordination demonstrated by the citizens of Tijuana to face problems...
- Orlando Camacho, S.O.S. México.

…what is needed to encourage education and
citizen participation, because above government
and its politicians, there’s the citizens first.
- Alberto Núñez Esteva, Sociedad en Movimiento.

Tijuana Innovadora, the celebration of dignity.
- Orlando Camacho, S.O.S. México.

41

MEDIA
…The sources used by foreign media, are from police officer’s
reports, press bulletins and the coverage of Mexican media. An
exit could be that local media engross their information more with
other realities of life in Tijuana.
- Jeff Light, San Diego Union Tribune.

In Mexico, media has two challenges: its form and its basis. We must
learn from research journalism and rescue journalism genres. We
must push ourselves away from the government and get closer to
society: return to the beginning of information.
- Adela Navarro, ZETA.

To undertake an altruistic act, first we must shake off vanity, jealousy
and start doing something seriously, I do it on television, because
there is where I began working on journalism, and that is my tool.
- Jorge Garralda, TV Azteca.

...what and how should not be confused...we can all bear witness
to a story...that doesn’t make them all journalists, reporters or
informants....
- Salvador Camarena, journalist.

The vision of Mexico abroad, as
viewed through the media
Host and Producer

Pedro Calderón

Interview “Pablo Vs Pablo”

Jorge Garralda
Martín Borchardt

Social responsibility in the media

Pablo Barragán

Television journalist

How social nets interact

Host in Univisión San Diego

Jeff Light

Editor for the San Diego Union-Tribune

Jorge Camarillo Govea
Business Thinking

TV Azteca and Milenio

Pablo Latapi

Journalist TV Azteca

New challenges in managing
information

Laura Gómez
Twitter

Manuel Taméz

Chief of Government Affairs and Public Policy for Mexico and
Central America, Google Inc.

42

Adela Navarro

Co-director of Zeta newspaper

Society has been using another way to access information,
the media has suffered a transformation since we have
access to social nets, it has learned to transform and we are
consuming information like never before, all though I don’t
know how willing we are to pay for it.
- Gabriela Warketing, communications expert.

...now we will get to see a real competition, as oppose to what we
were use to seeing in the past, the media that lacks content will
end, and only those that do have content will service.
- Carlos Puig, Milenio.

Tijuana is no longer the most dangerous

...unfortunately all these [perspectives]

border city of the country. It has managed

are not new, they are ideas that have been

to turn around, become an investment

dragged from decades ago.

city, infrastructure: a city that calls upon.

- Pedro Calderón, Univisión.

- Yuriria Sierra, Imagen.

Tijuana is like a woman that doesn’t know she’s beautiful, but she’s
also not ugly; nevertheless she knows she has many qualities that
enchant, she is very flirty and she’s hot.
- Pablo Latapí. TV Azteca.

REDES SOCIALES
Google+ is not called a

Facebook is a platform

58% of Facebook users

social net; it’s a tool to

that lets you know about

access it through a mobile

socialize and share ones

the activities of the people

device, in our country 38%

work, with all the services

we know, while Twitter is

of the population uses the

this engine has to offer.

an open platform.

social net.

- Manuel Taméz, Google Inc.

- Laura Gómez, Twitter.

- Jorge Camarillo Govea.

Innovation in social and
community media
Salvador Camarena
Journalist

Carlos Puig
Journalist

Yuriria Sierra

Journalist for Grupo Imagen

Gabriela Warketin

Communications expert

Managers:
Pablo Barragán. Alejandra Santos.

43

STRATEGIC
DESIGN
to create is not actually a matter of sensibility, but of understanding
what moves us to do what we are doing ‘that’ which motivates us...
the result must also create an air of respect towards what exists...
- Michel Rojkind, Rojkind Arquitectos.

to design a car not only do you have to have the ability to draw,
but you have to be knowledgeable in aerodynamics, ergometry,
mechanics, assembly, disassembly...an automobile, may take up
to 6 years in development from when its first drawn and until it’s
released to the market...
- Carlos Sánchez, Italdesign-Giugiaro.

...scarcity was what lead me to design ‘transformable
fashion’.
- Ximena Valero, designer.

There is allot of environmental contamination...and we blame plastic
residues; one of the solutions might be the recycling of polymers to
create furniture as well as agro-industrial residues, like the residue
of cane, that can be reused for this type of manufacturing, because
it contains cellulose, an ideal material for it.
- Arturo Zizumbo López, Instituto Tecnológico de Tijuana (ITT).

Urban Design Tendencies of
the XXI Century

Successful designers from Tijuana

The importance of design in
economic development

Mary Carmen Flores
Alejandro Hernández

Journalist

Michel Rojkind

Automobile designer

Architecture critic and curator
CEO of Rojkind Arquitectos

Carlos Sánchez
Ximena Valero
Fashion designer

44

Gianfranco Zaccai
Industrial designer

The selection of furniture requires practical and esthetic factors,
where it is necessary to consider its functionality, based on their
size, form, dimension of spaces, distribution conditions.
- Yolanda Loria, Muebles Dico.

...the furniture tradition of Baja California starts during the sixties
and reaches it’s high point during the nineties, when this type of
craftsmanship was in high demand.
- Armando Pedrero.

Passion gave me the strength to do what ever it
was necessary.

- Rivelino.

my work stands out due to the mathematical rigor in the
designs, it goes beyond geometry...I have used this style in all I do:
fashion design, industrial design, miniature transforming figures,
architecture and, off course, in my sculptures...
- Sebastián.

Art is the soul of
Mexico.
- Héctor Tajonar.

All persons want to be part of a community, they want to preserve traditions and that their local
culture be respected, it is advisable to combine the global with the local.
- Gianfranco Zaccai, Design Continuum.

Conferences by Sculptors

Furniture and home equipment design

Rivelino

Alma Bejarano

María Elena Miranda Pascual

Sebastián

Matt Hebert

Armando Pedrero

Héctor Tajonar

Yolanda Loria

Arturo Zizumbo López

Sculptor
Sculptor

Journalist

Manager

Designer

Regional director of Muebles DICO

Researcher and Professor

Owner of Authentic Furniture de México
Specialist in Polymers

Manager:
Alma Bejarano.

45

CULINARY ART
As restaurant owners in Baja California we are
making history.”
- Javier Plascencia.

Traditional Mexican cuisine: Cultural Patrimony
of Humanity.
- Gloria Lopez, Mexican Gastronomic
Culture Conservatory.

We have one of the best cocoa in the world,
what’s wrong is we have very little of it.
- José Ramón Castillo, ¡Qué Bo!.

I like to promote cooking as a cultural legacy
for our children...
- Ofelia Toledo, restaurant Yu Ne Nisa.

The quality of the food is simply an interaction
between individuals and food.
- Pascual Ibáñez, Escuela de los Sentidos.

In Mexico, gastronomic journalism has existed for a long time,
nevertheless, it was limited to the review of a restaurant, now
there are more gastronomic publications...the Association of
Gastronomic Journalists has been founded to review and highlight
national culinary art.
- Rodolfo Gerschman.

Rescuing our gastronomy
and history

Tijuana for the world

Grilled microphone: The kitchen can
also make you famous

Luis Ricardo Bonilla Cazarín
Ofelia Toledo Bacha
Oaxaca Chef

José Ramón Castillo
Chocolate Master

Rodolfo Gerschman

Specialist in Culinary Arts

Javier González

Director of Culinary Art School

Miguel Ángel Guerrero
Chef

Culinary editor and critic, wine columnist

Jair Téllez

Director of The Culinary Art School
President of the Mexican Gastronomy Culture Conservatory

46

Sam Zien

“Sam, The Cooking Guy”

Martín San Román

Gloria López Morales

Chef, Winner of Iron Chef

Javier Plascencia

Ana Laura Martínez

Marcela Valladolid

Chef
Chef
Chef

Manager:
Maribel Moreno.

Cuisine in Baja California...does not dominate...
it accompanies.
- Javier González Vizcaíno, Culinary Art School.

The Baja Med concept developed because there did
not exist a cuisine from Baja California, I defend it
and live it, I believe it goes beyond than just contributing a cuisine to the region.
- Miguel Angel Guerrero, Chef.

We are focused on rescuing local cuisine, the one preserved by the kiliwas, cucapah and
kumiai, we have allot to learn from them, work to...make them visible, to have fishing be
returned to them, to remove fences so they can gather, put them back on the map.
- Ana Laura Martinez, The
Culinary Art School.

...this place grew because of the demand that existed of the products
from Baja California in the United States, and it was because of the
demand, that producers started to plant what local gastronomy
required, and the great chefs started using these products.
- Martin San Roman, Chef.

To be universal you have to be local.
- Jair Tellez, Chef.

The pride people from Tijuana feel
for their city has not come free.
- Sam Zien, The Cooking Guy.

I find an ‘Innovative Tijuana’ that has known
how to bet on its roots...it has started and
adventure, it has taken that path to its land.
- Andrés Madrigal.

Waking up the senses,
multisensory gastronomy
Pascual Ibáñez

Director of Escuela de los Sentidos

A kitchen with senses, wittiness
to the XXI century
Andrés Madrigal
Chef

47

Electronics
Automotive
Energy
Organizational Excellence
Medical Industry
Aerospace
Science and Technology

INDUSTRIAL
49

ELECTRONICS
What we do, we do it openly so that anybody uses it in their products,
whether for commercial purposes or not, we don’t care.
- David Cuartielles, Arduino.

Our remote control drones from a Google map return to the field to
obtain data about matters such as reforestation, fauna and climate
conditions.
- Jason Short, Smart Design.

The bi-national map system is a useful tool for companies, it is
easier to locate potential clients or necessary data to develop their
infrastructure and location.
- David Hesterm Kyocera International.

Tijuana has the potential to create its own identity with the
exploitation of the animated film industry, further to its privileged
geographical condition near Los Angeles and Hollywood, where
they are made.
- Raúl García, animadtor.

Global competitiveness

Open hardware madness

Bi-National Map

Mark Baydarian

David Cuartielles

Eric Frost

Adriana Eguía

Mark Hatch

Dave Hester

Juan Manuel Hernández

Jason Short

Christina Luhn

President of Leviton Manufacturing Co.
Representative of Endeavor
Businessman, Ex-President of Coparmex

Luis Aguirre Lang

President of CNIMME-INDEX

Eric Pilaud

President of Custom Sensors and Technologies (CST)

50

Co-Founder of Arduino
President of TechShop
Director of Design and Image at Smart Design

Director of Viz Center, SDSU
Kyocera International
Director of Mega-Region Initiative

David Mayagoitia

Co-founder of in3 and DEITAC

One of Tijuana Innovadora’s matters of interest, is bi-national
collaboration,...not only what this region possesses to offer the
world, but the benefit that can result from this effort for the megaregion, how San Diego, Imperial Valley, Tijuana, Ensenada, Tecate
and Mexicali can work together.
- Christina Luhn, Mega-Region Initiative.

It is a plant open to all the world, there are engineers, artists, fathers,
mothers, working in the same space.
- Mark Hatch, TechShop.

The city is being forged by various creative projects...the
animated film industry and the content industry, that
will be in a position to compete with foreign projects.
- Andrés Reyes Botello, Boxel Interactive.

We are strategically positioned in the Pacific, we have complementary
capabilities and we are not competitors.
- David Mayagoitia, Deitac.

The ascent of manufacturers:
Rethinking innovation and education

The future of Baja California in the
production of CGI content

Silicon Valley: innovation culture
and risks

Dale Dougherty

Raúl García

Rocío Galván


Laura Gómez

Founder of “Make” magazine

Boxel Interactive
Founder and General Director of Boxel Interactive

Journalist
Twitter

Manager:
Guillermo Romero.

51

AUTOMOTIVE
...we must think not only of the United States as our main buyer...
Mexico is the fourth largest exporter of light automobiles in the
world – even more than the United States – this gives us a great
responsibility...as leaders.
- Luis Olive Hawley, PROMEXICO.

...the ‘thinking’ work, the design work, was done in the United States,
now it has to be done here, develop talent. This is the tendency.
- Steven Willing, Delphi.

My industry has gotten close with universities when everyone else
is thinking of materials...the people that graduate from universities
have to have abilities required to develop local suppliers.
- Jorge Loyo, Autoliv.

Tijuana has the possibility of becoming a logistic enclave...in a
fundamental point of influence with the United States – to the east
and to the west -; with the Asia - Pacific traffics, and it’s closeness
to Europe – through the Panama Canal-...
- Eduardo Aspero, Pacer México.

Requirements and benefits of a
supply chain in the region
Alfonso Carrillo

Sub Secretary of SEDECO

Jorge Carrillo

Researcher at COLEF

Luis Olive Hawley

Chief of the International Businesses Promotion
Unit of PROMEXICO

Jorge Loyo

General Director of Autoliv

Steven Wiling

General Manager of Delphi

52

There is great richness in the human capital that Baja California has,
formed in a bi-national culture … Mexican engineers are training
their colleagues abroad.
- Alfonso Carrillo, Sedeco.

The migration of the old school to the contemporary one has been
a gradual process, where I have given space for learning and
understanding new tendencies and thus be able to apply a artistic
world expression in my work.
- Maurizio Corbi, Pininfarina.

80% of our exportations consist in manufacturing, more than half
of this is high technology.
- Carlos Guzmán Bofill, Proméxico.

That our state becomes the best option in the country in design and
automobile manufacturing, this is my dream...
- Joe Da Rosa, Toyota.

Technology and Tendencies in
Automobile Design

Regional Challenges in
Infrastructure and Logistics

Maurizio Corbi

Eduardo Aspero

Pininfarina, Senior Designer

General Director at Pacer México

Carlos Guzmán Bofill

General Director at PROMEXICO

Joe Da Rosa

President of Toyota, B.C.

Manager:
Emmanuel Campillo.

53

ENERGY

PEMEX Exploracion has 31,256 wells that have been perforated in
the country, 6,000 of them in production; 65 kilometers of ducts
that run throughout the country; and 15 maritime terminals.
- Francisco Fernández Lagos, PEMEX.

Logistic and distribution of PEMEX
and refining

Energy panorama: challenges
and opportunities

Francisco Fernández Lagos

Miguel Ángel Alonso Rubio

Sub Director of Distribution, Pemex Refinación

General Director of Acciona México

Eduardo Andrade

Corporate Director of Iberdrola México

Claudio Bartolini

Geophysics, Repsol USA Holdings Corporation

Felipe Bayón

Head of special projects, BP

54

...the main challenge that we face will be to supply
secure, trustworthy and sufficient energy to a growing
population.
- Eduardo Andrade, Iberdrota Mexico; Claudio Bartolini, Repsol
USA Holdings Corporation; Felipe Bayon, from BP; and Miguel
Angel Alonso Rubio, Acciona Mexico.

This invention has the capacity to provide food and water to the
population, create an oasis in the middle of the dessert, fight and revert
solar warming and provide dignified and well paid jobs to the residents
of this region, and it’s about innovation made in Tijuana.
- Eduardo Oviedo González, INOV Energía LEDSS.

Energy Sustainability
Eduardo Oviedo González

Founder of INOV Energía and Co-founder of LEDSS La Era del
Sexto Sol

Manager:
Jaye Galicot.

55

ORGANIZATIONAL
EXCELLENCE
...we have been here during the good
times and the bad times.
- Ignacio Fimbres, Calimax.

...to achieve success we must be clear on
the goal we want to reach, have a strong
foundation to be able to grow, consolidate
a great creative team, and learn, learn
and learn...
- María Eugenia Acevedo Márquez,
Certus Laboratorio Clínico.

The key to success is based on the
philosophy of a single mind, focus on
one single objective...
- Jae Cul Nam, Skyworks Solution de México.

Something very good about the city is
that talent is overflowing, and we’re
exporting it.
- Aarón H. Vázquez, Turbotec.

Companies in B.C. that standout

The future of pensions in México

María Eugenia Acevedo Márquez

Dario Luna

Jae Chul Nam

Pedro Vázquez Colmenares

General Director of Certus Laboratorio Clínico
General Manager of Skyworks Solution de México

Economist

Director of Economic, Social and Cultural benefits of the ISSSTE

Ignacio Fimbres Sánchez
President of Grupo Calimax


Tijuana: Perception kills reality


Aaron H. Vázquez

Specialist in the Industrial Sector

56

Carlos Alazraki
Publicist

It’s a very delicate matter that we cannot let it pass us by, we
have to have a new national comprehensive pension system,
financed and that covers the majority of Mexicans.
- Pedro Vázquez Colmenares, ISSSTE.

Tijuana Innovadora is an effort, a fantastic
event that I’ve not seen any where else in
Mexico, not even in Mexico City.
- Carlos Alazraki, Publicist.

It’s not a contest, but a process where the companies are
invited to form part of a model of efficiency that allows them to
become a better organization, and for that they require ‘quality
companies’.
- Jonathan Diaz Castro, Baja California
Institute for Quality and Competitiveness.

In Baja California there exists around 85 thousand
companies, of which 99% are micro, small and medium
that generate 68% of the employments and distribute
45% of the wealth.
- Alejandro Mungaray Lagarda, Ministry of
Economic Development of Baja California.

The secrets that have allowed us to grow: simple organization structures,
austerity measures, to keep in mind the times of ‘fat cows and skinny cows’,
productive assets, open mentality, and reinvestment of profits.
- Arturo Elías Ayub, TELMEX.

XXII B.C. Award to quality and
competitiveness

Winners
Category

Large Scale Industry

Jonathan Díaz Castro

President Institute of Baja California for Quality and Competitiveness

Category

Alejandro Mungaray

Education

Secretary of Economic Development for Baja California

Category

Large Scale Services

Innovation: competitiveness
against competition
Arturo Elías Ayub

Board Member of TELMEX and Uno Noticias

Category

Government
Manager:
Miguel Gracia.

57

MEDICAL
INDUSTRY
...to the young ones that lose patience because they see an
immediate triumph, this is weaved little by little, you don’t
achieve success immediately, it comes with time, with work,
effort, and sacrifice...
- Raúl Alcalá.

We have several post-graduate programs, thirteen engineer specialties,
six master degree programs, four Ph.D.’s, and over 25,000 graduates.
- José Guerrero Guerrero, ITT.

There are two types of stem cells: the embryo and the adult …
they can be obtained from bone marrow, fat, peripheral blood,
umbilical cord and others.
- Luis Romero Guerra, Progencell.

Through the student exchange program, approximately 400
students are in more than 72 universities in 20 different countries.
- Luis Enrique Palafox, UABC.

We have to become specialized in certain processes, the
graduates have to leave the country and come back.
- Martín G. Vázquez, Carefusion.

I am not telling you my story to impress
you, but to leave a mark and invite you to
innovate.
- Sarah Reinertsen.

Innovation in education
José Guerrero Guerrero

Luis E. Palafox

Jaime González Luna

Eduardo Salcedo


Miguel Salinas Yáñez

Salvador Lozano Luquín

Martín G. Vázquez

Dean of the Instituto Tecnológico de Tijuana
Bucher Industries

Director of Information Systems, Universidad
Iberoamericana Tijuana

58

Director of the School of Chemistry, UABC.
Senior Vice President of DJO Global LLC
Director of the School of Engineering of the Cetys
Vice President of Manufacturing Managment, Carefusion

This procedure was first researched in Russia...there are

In our institution we have two

over 35,000 stem cell tests and 8,700 lab tests that are

principle goals: remain focused

currently ongoing in the west hemisphere.

on the industry and constantly
- Jackie R. See.

analyze our programs that aim
international practices.
- Miguel Salinas Yñez,
Engineering at CETYS.

Bariatric surgery consists in modifying the stomach or
intestines so the patient eats less and losses weight...a
third part of the population is overweight, this is 1.6 billion
people in the world.

Graduate students must have
global knowledge, but also
local experience.

- Ariel Ortiz, OCC.

- Salvador Lozano Luquin,
Universidad Iberoamericana
de Tijuana.

We need
entrepreneurial talent.
- Jaime González Luna,
Bucher Industries.

There has to be a better prosthesis,
I looked for it and I couldn’t find it,
so I decided to create it.
- Sarah Reinersten, quoting
Van Phillips, creator of The
Cheetah Leg.

It’s no longer enough to manufacture in bulk the ideas of a
third party.
- Eduardo Salcedo, DJ Ortho.

Vanguard medicine: Stem cells in
ophthalmology

When the medical industry
encounters the untamable
human spirit

Patricia Aubanel

Renowned clinical cardiologist

Luis Gonzaga Romero Guerra

Tijuana, the crib of information for
bariatric surgery
Ariel Ortiz Lagardere

Sarah Reinertsen

Director of the Obesity Control Center

Athlete and motivational speaker

Orthopedics, Medical Director at Progencell

Jackie R. See

Cardiologist, Pioneer in Stem Cell Research

Norma Niño Sulkowska

Pioneer in Stem Cells in Ophthalmology

Biking from within: The tour of life
Raul Alcala

Biking champion

Managers:
Cynthya Rodríguez. Eduardo Salcedo.

59

AEROSPACE
During the next 20 years, flights will increase from 30 million
to 60 million; from 3 to 6 thousand million passengers...and
an investment of 120 thousand million dollars is foreseen...
education centers and students must set their sights on
aeronautics: it is a great development and investment
opportunity for Tijuana and the rest of the world.
- Roberto Kobeh González, OACI.

The certification the companies must obtain to be on the
world market is AS9100...as of 2010 certifications of Mexican
companies have increased by 32%.
- Eduardo Solís, Eaton.

Mexico has many engineers...I am inviting young ones to study
mathematics and sciences, because this is what Mexico needs.
- Roberto Corral, Volare Engineering.

...there is an important task at hand because the world is setting
its sight on Mexico, we are number one in receiving investment
...we represent 0.6% in the airspace industry at a world-wide
level, so there is a very large market to take advantage of.
- Tomás Silbaja, Clúster Aeroespacial B.C.

In the airspace industry we have a total of
266 companies, that produce 33,000 direct
employments throughout the country.
- Flavio Díaz, Bombardier.

The added value of Mexico in the future of
the aerospace industry in the world

Future challenges in civil aviation
Roberto Kobeh González

Roberto Corral

President of the International Organization of Civil Aviation

Director of Sales and Marketing at Volare Engineering

Flavio Díaz Mirón

Manuel Sandoval Ríos

Virgin Galactic and the Space Company:
Opening up space for everyone

Tomás Sibaja

George Whitesides

Representative of the company Bombardier
Executive Director of Prospective Analysis and Innovation of ProMexico
President of the Aerospace Cluster of Baja California

Eduardo Solís

Sales Manager at Eaton

60

President and CEO of Virgin Galactic

The creation of the forums ‘Diy Drones’
has served to inspire young talents
to manufacture small air crafts, an
activity that in some cases has served
as a basis to create companies that
manufacture this devices on a larger
scale, as well as their parts and
components.
- Chris Anderson, Wired.

...we are hiring allot of pilots to pilot space
vehicles, and even though the capsules do not
require allot of piloting, these types of vehicles
have to be controlled manually...we need some of
the best pilots in the world to fly safely into space.
- George Whitesides, Virgin Galactic.

The exploitation of space in Mexico is just starting to bloom in comparison with the aerial –it only covers
2% - but the future looks bright because we’ve done good work in telecommunications, satellite, talent,
investigation, coordination and cooperation with space agencies such as NASA, RKA, JAXA. We have the
science but not the technology.
- Francisco Javier Mendienta, AEM.

Projects and international
cooperation

DIY Drones: How do open sources
in innovation affect the aerospace
industry

Francisco Javier Mendienta

General Director of the Mexican Space Agency

Chris Anderson
Wired Magazine

Manager:
Gilberto Macías.

61

SCIENCE AND
TECHNOLOGY
...our research consists in isolating a

...anticoagulant agents, proteins that are the

marine protein with biological activity to

basis for vaccines, as well as antioxidants

fight cancer, tuberculosis and diabetes.

that can be useful in the prevention of
illnesses have been discovered in the ocean.

- Alexei Licea Navarro, CICESE.

-Graciela Guerra, UABC.

Mexico faces several obstacles to free itself from
competition: it has too many governing procedures
...The government and banking institutions have
financing programs but they are destined for strong
established markets and not for those required to
incentivize it.
- Richard A. Boucher, OCDE.

...98% of bacteria is beneficial to plants, animals, humans, in search of this quality we work on isolating various proteins with potential in the treatment of breast cancer...we have been working with
bacteria for the last 15 years, we are going to look for metabolites to kill cancer cells and have bacteria produce them.
- Jorge Olmos Soto, UABC.

...over 65,070 foot amputations to diabetic patients are recorded, mostly due to bacterial infections, which
would justify the application of silver nano particles after the necrotic tissue has been disposed off.
- Horacio Almanza.

The role of innovation as a
source for growth

Mexican scientists
Horacio Almanza

Richard A. Boucher

Adjoined Secretary of the OCDE

Tracing the future: The impact of
science, technology and media in
modern life.
Steven Berlin Johnson

Best selling author of books about the interaction of science,
technology and personal experience.

62

Jorge Olmos

José Cordeiro

Silvia Torres-Peimbert

Research Professor

Director of the Venezuelan Node of the Millennium Project and
Professor at the Universidad Singularidad

Graciela Guerra

Researcher and Professor at the UABC

Alexei Licea

Director of the Biotechnology Division of the CICESE. (Research:
Diabetes, HIV, Tuberculosis)

Scientific, Biotechnology Innovator. (Research: Cancer)
First Mexican Astronomer, Women of science UNESCO. (Research:
Chemical composition of nebulas).

The success of people...will depend on
the capacity they have to generate and
access information...and transform it
into knowledge.
- Javier Allard, AMITI.

...take those investments in foundations...and
transform them into valuable information...
- Eduardo Graniello, Intellego.

...the research in the interstellar
environment and the formation of starts
in the country is very important, we
require support and high technology.
- José Cordeiro, Proyecto Millennium
/ Universidad Singularidad

...we work with high technology, we
develop allot of instruments and
computer techniques to learn more about
nature, to understand our solar system,
stars, gas between the stars...we want to
know it all.
- Silvia Torres Peimber, UAI.

...we will have the incorporation of the
most relevant institutional buildings of
Tijuana into the group of the 40 most
important cities that will be linked
by internet with a better broadband
of between 100 megabytes and 10
gigabytes per second...
- Mónica Aspe Bernal, SCT.

TIC: Disruptive factor of development

Solving humanity’s challenges
through innovation

Javier Allard

Eduardo Graniello

Claudio Arriola

Armando Talamantes
CNN México

Director of the Venezuelan Node of the Millennium Project and
Professor at Universidad Singularidad

Mónica Aspe

Manuel Taméz

Federico Graef

General Director of AMITI
Director of the BIT Center
Society of Information and Knowledge, SCT

Founder of Intellego

Mexican Association of Internet

José Cordeiro

Director of CICESE

Juan José Martínez

Claudia Calvin

CEO of Vydra

General Director of the Mexican Board of International Affairs and
Founder of Mujeres Construyendo

Ismael Plascencia

Research coordinator of the School of Accounting and
Administration at the UABC.

Managers:
Andrea Flores. Héctor Uraga.

Juan Sarracino

President of Sarracino & Sarracino Consulting

63

...it is in the government’s hands to adopt the
technology...like we adopt new computer
tools at a larger scale, to find patterns to
make predictions, and make decisions
that have an impact on the economy of our
country and the life of the people.
- Manuel Tamez, AMI.

...in accordance with the Global Competitiveness Report, Mexico occupies the 117th
position of 139 pertaining the incorporation
of women in the working market...behind
Croatia, Nepal, Senegal...competitiveness
cannot be built if half of the population is
not incorporated into productivity...
- Claudia Calvin, Mujeres Construyendo.

Capitalism worries about generating riches,
but it forgets to distribute them.
- Ismael Plascencia, UABC.

...CICESE has been granted 9 patents, 10 are
currently being processed; copyrights and
brands.
- Federico Graef, CICESE.

...the observation, permanent questioning, experimentation, formation of nets and association
of ideas are the abilities of innovators.
- Juan Sarracino, Sarracino & Sarracino Consulting.

64

An innovative team requires an intellectual
diversity in its members.
- Steven Berlin Johnson.

...that other area we believe has allot of
potential:

education...the

adoption

of

technology...and this has a double factor,
it creates a new market...and they become
more productive.

the

of 5 million people that read
their magazines and now 17
million that read their websites...
we are upon a different way of
being informed...

- Claudio Arriola, BIT Center.

...the

...the company has an audience

four

technologies

future

are:

nano,

- Armando Talamantes,
CNN México.

of
bio,

cogno, info...Japan may be
manufacturing brains by 2018.
- José Cordeiro, Proyecto
Millennium.

Efficiency is the field that
offers the most possibilities
for innovation, from an energy
point of view.
- Juan José Martínez,
Vydra.

65

Leaders and Entrepreneurs
Humanism
Economy
Digital City
Philanthropy
Innovation Greatness
Metropolitan Development Planning

HUMANISM
67

LEADERS AND
ENTREPRENEURS
...we must avoid the ABC syndrome of our generation: A corresponds to “Accuse”,
accuse everyone else; B for “Blame” blame everyone and C for “Complaining”
complain about everyone else.
- Roland Kwemain, Junior Chamber International.

Break the mental chains of colonization,
the thinking that everything good comes
from outside.
- Anand Mahindra, businessman.

Show Mexico and the rest of the world how is it that we ‘tijuaneamos’.
- Gaby Roldán, Yo Tijuaneo.

...here in Tijuana, next to California, we do not have any pretexts
not to venture into projects.
- Jordi Muñoz, 3D Robotics.

There is not a story of leadership that does not include work, at any level, allot
of hours of sacrifice and organization are needed, but most of all efficiency,
intelligence and allot of decision making...
- Jorge Ferraez, Líderes.

Yo Tijuaneo ¿y tu? (I Tijuaneo,and you?)

Innovation in India

Young professionals in Silicon Valley

Tijuana Youth

Anand Mahindra

Rodolfo Ham-Zhu

One’s impact: The capacity youth has to
create a positive change

Juan Pablo Kuri

Leadership worthy of being trusted
Amy Lyman

Businessman, philanthropist, New Delhi

Specialist in New Technology

Viviana Martínez
Radio Host

Co-Founder of a Great Place to Work Institute and Expert in Leadership

Leaders

Bioengineering

Roland Kwemain

President of Junior Chamber International

Rodrigo Sánchez Ríos

Student of the Master’s Degree in Business and Investor of Private Capital

Carlos M. Tamés
Jorge Ferraez

President Editorial of the magazine Líderes

68

Project Director and Consultant, Project Management Advisors, Inc.

Have a cause.
- Fermín García,
Sosvia, Inc.

Learn to listen...get rid of your ego.
- Andres Reyes Botello, Boxel.

Our objective is to transform Mexico.
- Alejandro Maza, Yo Propongo.

...we are living the ‘humanization’ of pets.
- Marco Gallardo, Power Pet.

Break paradigms in the construction industry.
- Rene and Uriel Salgado.

...I eliminate stereotypes.

To look for Mexican talent...

- Derrik Chinn, Turista Libre.

- Ricardo Arnaiz, Animex.

...we are looking to use energies that don’t damage the environment.
- Eduardo Durazo Watanabe.

To do with passion what we really love becomes a
calling.
- David Abeles, TaylorMade Golf Adidas.

Entrepreneurs, there is capital, dust off your ideas
and lets get to work...
- Hernán Fernández, Ángel Ventures México.

...in our company we have created the technology we
require and that we have not found on the market...
- Charlie Iturriaga, OLLIN VFX.

There is no leadership
without trust.
- Amy Lyman, Great Place
to Work Institute.

Innovative youth transcends borders

Entrepreneurs transforming
the region

The strange case of the Mexican
behind the Oscar

Ricardo Arnaiz

Charlie Iturriaga

Hernán Fernández

The global game of golf:
Economical and social impact

José Manuel Aguilar

Biologist with a Master’s Degree and Ph.D. in Biotechnology

Jordi Muñoz Bardales
President of 3D Robotics

Enrique Betancourt

Head of the National Center for Prevention of Crime and Citizen
Participation

Edoardo Chavarín

Creator of the clothing line NaCo and Brand developer

Derrik Chinn

Creator of Turista Libre

Christopher Yanov

Founder of Reality Changers

Founder of ANIMEX

Founder of Angel Ventures México

Producer of special effects

Fermín García

President of Sosvia, Inc

Marco Gallardo

David Abeles

Operations Chief of Taylor Made Golf Adidas and Ashworth Golf

General Director of Power Pet


Founder and General Director of Boxel Interactive

Managers:
Laura Araujo. Miguel Marshall. Gabriela Roldán.

69

HUMANISM
To be on time, to be honest, to study, and be respectful.
- Carlos Kasuga, Yakult.

...there do not exist universities, schools, research centers or
government instances that tend and study the dehumanization
phenomenon.
- David Livingstone Smith.

What happens here in Tijuana and San Diego, is going to happen
to the people on both countries along the border, from here to
Matamoros and Brownsville.
- Alan Bersin, Department of National Security of the United States.

...the best practices in the border regions, in any part of the
world, usually do not start in the capital cities. They are the
communities in sito, society and authorities, those that can
really learn and capture the dynamic of the problems and the
way to solve them.
- Luis Herrera-Lasso, Grupo Coppan.

Quality and productivity in a Japanese
style applied to the small and medium
companies

Less than humans, understanding
of the psychological roots of war,
genocide and atrocity

Carlos Kasuga

David Livingstone Smith

Tijuana, the border between
development and knowledge
Alan Bersin

President of Yakult

Philosopher and author

Sub Secretary for International Matters of the Department of
National Security of the United States

Luis Herrera-Lasso
Mexican Diplomat

Manager:
Magnolia Pineda.

70

ECONOMY
Economical
...the banking system in
Mexico has remained solid
due to the strong regulations and monitoring of
financial institutions.

policy

in

Mexico has been well
managed, and the mistakes committed in the
past have been overcome.
- Pedro Aspe Armella.

- Jose Luis Ochoa, Institute
for the Protection of
Savings in Banks.

...integrity cannot be explained; it is seen, it is
felt, it is noticeable.
- José Carlos González,
McDonald’s.

Leadership...talent. Acquired or
developed?

Perspectives of the economical
situation of México

José Carlos González

Pedro Aspe

SVP-Global CSR, Sustainability and Philanthropy, McDonald’s
Corporation

Economist and Mexican Politician

The role of innovation as a source
of growth
José Luis Ochoa

Executive Secretary of the Institute for the Protection of Savings
in Banks

Manager:
Jaye Galicot.

71

DIGITAL CITY
...we have faith in you, our youth from the border,
the bilingual, the bicultural...
- Claudio Arriola, BIT Center.

When the objectives come back to us,
they can tell us unexpected stories.
- Carlo Ratti, MIT SENSEable City Lab.

There is a deficit of 5,000 computer engineers in San Diego.
- Bob Slapin. Executive Director of the Board of
Software Industry of San Diego.

...it is the responsibility of the Federal
Government to establish public policies
that further knowledge, access to digital
information...from 6,000 public sites to
internet connection, we’ve gone to 36,000...
- Mónica Aspe, SCT.

We have the idea that it’s difficult to go and sell in
the United States, and I’m not going to tell you it’s
not; but it’s also difficult for them to sell here, it is
an enormous work opportunity.
- Jorge Zavala, TecBa.

Carlo Ratti

Director at MIT SENSEable City Lab

Bi-national Digital Agenda

Digital Education in Latin America

Mónica Aspe

Tijuana, the path to a sensible and
digital city

Rodrigo Arboleda Halaby

Information and Knowledge Society, SCT

Claudio Arriola

Director at BIT Center

Jorge Arroyo

Founder and CEO of Arkus Nexus Software Nearshoring Services

Flavio Olivieri

President of Tijuana EDC

Bob Slapin

Executive Director of the Board of Software Industry of San Diego

Jorge Zavala
CDO of TechBA

72

“Una laptop por niño” foundation

The Montessori philosophy that considers
that children learn better by playing should
be reformed, it has been proven that students
learn better by doing.
- Rodrigo Arboleda OLPC.

If you want to work with the best, you have to have
the best.
- Miguel Mejía, TRESS International.

...as a result from our participation in Tijuana
Innovadora 2010, we were invited to undertake
pilot tests in schools in Silicon Valley.
- Lourdes Ibáñez, Club LIA.

We are the second strongest country in
social applications. Tijuana has 1 million
people interacting every day.
- Claudio Cossio, Maestros web.

If you do not develop your people, you are not
going to achieve the growth of your company.
The engine always has to be innovation.
- Ángel Sánchez, Arkus Nexus.

Creativity does not know
races, genders, orientation, nor does it distinguish people, it surges
from the environment.
- Richard Florida .

...it is necessary to use more to our advantage our relationship with our
neighbor the United States, there should be “Ambassadors”...that go and
promote on the other side the capabilities that exist in Tijuana.
- Jorge Arroyo, Arkus .

Success cases in digital development

Creative Economy, a new career for
Baja California

Claudio Cossio

Editor Europa de Maestros del Web

Tanya Escamilla

Richard Florida

Expert in Creative Economy

Journalist

Lourdes Ibáñez

Co-founder and General Director of Club LIA

Miguel Mejía

Director of Grupo Tress Internacional

Ángel Sánchez
Arkus Nexus

Manager:
Enrique Jiménez “Ejival”.

73

PHILANTHROPY
...there are three parties in a genocide: the perpetrators, who
usually are a small group of people; the victims, that are many
more; and the indifferent ones, that are the vast majority.”
- Mily Cohen, Memoria y Tolerancia museum.

Compassion without action has no sense.
- Sharon Zaga, Memoria y
Tolerancia museum.

In philanthropy, it is necessary to plan what one is going to
venture into, what will be done, what will be the mission, the
objectives, strategies...create grand ideas.
- Cole Wilbur.

...mobilization of time, talent and treasure to benefit our fellow
ones...are ways to express philanthropy.
- Michael Chu, Harvard.

We have to find better ways of furthering these ways to work:
between the public sector and private social organizations like
the ones we have here...in Tijuana.
- Alejandro Poire, Secretary of State.

We have to review the role of the companies and the people in a
world where the wealth is concentrated in only a few...
- Rick Goings, Tupperware.

Work together to share knowledge.
- Robert Kaplan, IAF.

What we do with our emotions
Mily Cohen

Vice President and Co-Founder of the museum
Memoria y Tolerancia

Conscious capitalism and the future
of business

The alternative models for businesses
for the creation of social value

Blake Mycoskie

Esra’a Al Shafei

TOMS Shoes

Sharon Zaga

President and Co-Founder of the museum Memoria y Tolerancia

Challenges and solutions of
education problems
Claudio X. González Guajardo

Managers:
Antonieta Beguerisse. Patricia Hernández.

74

President of Mexicanos Primero A.C.

Founder of CrowdVoice.org

David del Ser

Founder of Frogtek

Gabriela Enrigue González
Founder of Prospera

Javier Lozano

Founder of Clínicas de la Azúcar

Alejandro Poiré

Secretary of State of Mexico

People want to see you
are doing well, that you are
successful.
- Blake Mycoskie, TOMS.

For donations, the fiscal regime in the United States is more
attractive than in Mexico.
- Richard Kiy, ICF.

Since its first event in 2012 Tijuana Innovadora made a huge
eco, at an influential level, way beyond the state. Its impact is
national and international.
- Claudio X. González Guajardo, Mexicanos Primero A.C.

Something really important is to partner
with other entrepreneurs.
- Gabriela Enrigue González, Prospera.

Investment is reflected in the savings
we provide Mexico in investments and
healthcare.
- Javier Lozano, Clínicas del azúcar.

Nothing is more valuable in this world
than hope.

We chose to concentrate our efforts in a
specific type of user.

- Esra’a Al Shafei, CrowdVoice.org.

- David del Ser, Frogtek.

Philanthropy and social investment
in Mexico and Latin America:
lessons in Tijuana
Michael Chu

Professor at Harvard

Rick Goings

President and General Director of Tupperware Brands

Robert N. Kaplan

President and Executive Chief of Fundación Inter-Americana (IAF)

Richard Kiy

CEO de International Community Foundation

Cole Wilbur
Philanthropist

75

INNOVATION
GREATNESS

The challenge is in the content
and in the way to communicate,
in that in this new day and age a
change in paradigm is presented.
- Liébano Sáenz.

Past, present and future of
technology

Stephen Gary Wozniak
Co-Founder of Apple

76

Change in paradigm?

Liébano Sáenz
Political analyst
Strategic Communication Cabinet

The spaces as a way to communicate, like a land, a community
where the disagreement is shown
and uncovers the agreement, even
if it is about temporary and precarious agreements.
- Enrique Norten.

Institutions don’t teach students
to be skeptics, to question their
teachers. They do not invite us
to explore. They call those the
trouble makers.
- Stephen Wozniak.

The people are not cured here.
Their health is redefined. We don’t
call them patients, but inpatients,
because they are anxious to
remedy their environment.
- Natalie Jeremijenko.

The drums are a corporeal task.
The synthesizer is mental.
- Wolfgang Flur.

I was a Robot

This will kill that

What’s to come in innovation and design

Wolfgang Flür

Enrique Norten

Natalie Jeremijenko

Pioneer in electronic music,
Kraftwerk Group

Founder of TEN Arquitectos

Scientist and digital artist
New York University
Managers:
Jaye Galicot. Jorge Izquierdo.

77

METROPOLITAN
DESIGN PLAN

...in the past, Rosarito belonged to Tijuana, and
now that it is a county, it integrates itself again,
but now in this metropolitan and innovative area.

The concept of city has been acquiring more
ample sense by integrating economical, social
and cultural envisions.

- Raúl Islas Espinoza, CDR.

- Rafael Pérez Fernández, IBERO.

...a metropolis like Tijuana, deserves long term
planning.

...we must continue working so as to not put
future generations at risk.

- Humberto Jaramillo, CDT.

- José Manuel Jasso, CCET.

In the Strategic Metropolitan Plan: Tijuana,
Tecate and Playas de Rosarito, the three cities
will cease to be independent, even though they
will preserve their own identity.

...of the 56 metropolitan areas that exist in this
country, the Tijuana-Plays de Rosarito-Tecate one
occupies the 6th place pertaining economical
development; 21st in the Latin America roster.

- Sergio Montes Montoya, B.C.

- Rodolfo Argote, IMPLAN.

The strategies...include generating media for the economical growth, follow up and evaluate the project with
the promotion teams that are working on the plans, and to respond to the actions to seek financial alternatives.
- Daniel Rubio, IMPLAN.

Digital opportunities in emerging
markets

Strategic metropolitan plan: Tijuana, Tecate, and Playas de Rosarito
Rodolfo Argote

Aarón Bare

Global entrepreneur Aaron Bare & CO.

Director of Land Planning, Metropolitan Institute of Planning

Raúl Islas Espinoza

President of the Board of Consultation of Economical
Development of Playas de Rosarito

Video: Agentes de Cambio

José Manuel Jasso

José Castillo

Humberto Jaramillo

Co-Founder Arquitectura 911sc

78

President of the Consultation Board of Economic Development
of Tecate
Executive President of the Board of Economic Development
of Tijuana

Sergio Montes

Sub Secretary of Infrastructure and Urban Development of the
State of Baja California

Rafael Pérez

Director of the Art and Design Department of the Universidad
Iberoamericana in León Guanajuato

Daniel Rubio

General Executive Director of the Metropolitan Institute of Planning

The new type of design is also old, all those times we want to be constructive
and positive towards the future, we also need to turn to the past.
- Paola Antonelli, MoMA.

...in creative cities, disciplines such as architecture, design,
gastronomy, music, literature are applied. Cities are not only
sustained by economy, they are sustained also by creativity.
- Martin Krammer.

The city dies when its citizens don’t participate. The one who innovates is
the one who takes on the street with his body.
- José Castillo, Arquitectura 911sc.

In this day and age the phenomenon of disruption is arising, meaning,
from those technologies and innovations that cause despair in other
products in the market.
- Aarón Bare.

I want to urge all women of the world to
dedicate themselves to science, to potentiate
their knowledge, if you do not do it, the capacity
of the human brain is being wasted because we
represent half the population...
- Ada Yonath, Noble Prize.

Life expectancy: wishes and
realities

Creative Cities and Cultural
Development

Ada Yonath

Martin Krammer

Noble Prize in Chemistry

Creative Economy

The new borders of design
Paola Antonelli
Curator of the MoMA

Managers:
Raúl Cárdenas. Ana Martínez.

79

Germany

United States of America

Argentina

France

Australia

Honduras

Bahrain

India

Brasil

Israel

Bulgaria

Italy

Cameroon

Japan

Canadá

Malta

Chile

Mexico

Colombia

England

South Korea

Venezuela

Spain

80

SPONSORS

SOCIALLY RESPONSIBLE INVESTMENT
1

20

21

24

19
2

22

23

18

3

17

16

15

14

13

27

4

12
5

7

9

6

8

10

11

s we have shared in all forums, Tijuana

This event is
not to earn
money, it is to
earn respect.
- Alejandro Bustamante.

A

and Tijuana Innovadora 2012, Bound for Great-

Innovadora started in a conversation be-

ness, were achieved thanks to the contribution

tween friends that gave form to an idea: an

of resources, time, talent and collaboration of

event that would inform our own people and

companies, the government, educational in-

the foreign ones, in contrast to the image

stitutions, non profit organizations, the media,

broadcasted and published by the media, of

students and citizens.

the innovative facet of our city.
With the discipline and leadership of Jose
Tijuana Innovadora 2010, the Intelligent Border,

82

Galicot, we have worked so that the Movement

38

37

25

40

53

39

52
41

51

42

50

36

26
35

34

49
33

43

32

48

44

28
30

29

31

46

45

47

creates human and economical resources

efited from the investment that represent an

pavilions, channeling of resources, purchase

that allows it to grow in a self sustainable way.

event that promotes and markets the city’s

of tickets for gala dinners, conferences and

Currently Tijuana Innovadora is registered as a

goodness and potential.

panels; as well as their contribution to the

non profit organization in Mexico.

manager’s initiatives.
Tijuana Innovadora 2012, Bound for Great-

Likewise, we’ve worked so all organizations,

ness, profoundly thanks the collaboration and

Together we were able, once again, to re-

factories, companies, institutions, organiza-

commitment of the companies, the govern-

gionally and nationally show that Tijuana

tions, collective projects and artists, among

ment, non profit organizations and individu-

continues to be original and innovative. A

many others, are directly and indirectly ben-

als through their: investment and exchange in

national example.

83

54

70

67

55

68

71

69

56

66

72

57

75

74

73

65

58
64

59

76

60

61

62

63

77

80

78

79

PAVILIONS AND SPONSORS
(PICTURES)

(COLOR)

1. ABC Aluminum

11. Capta

23. D’Volada

35. HARMAN

47. Kyomex

2. Aeroméxico

12. Carl Zeiss Vision

24. DJ Orthopedics

36. Heineken

48. L.A. Cetto

3. Agencia Aduanal Jorge Díaz

13. Cecyte

25. El Informador

37. Hermosillo y Asoc.

49. La Estrella de Michoacán

4. AIMO/CST

14. Cervecería Tijuana

26. El Mexicano

38. Ibero

50. Loginam

5. Arte Público.

15. CESPT

27. Endeavor: Indegsa / BTB /

39. IMERK

51. Logística BLS

40. Innovatec Baja CDITBC

52. Macroplaza

Cardinal 5. Ciudad Habla.

16. CETYS

Motiva / PowerPet

6. Axis

17. Clínica de Ojos de Tijuana

28. Focus

41. Inpade

53. MAR Intl.

7. Baker & McKenzie

18. Coca Cola

29. Foxconn

42. Instituto de Ciencias

54. Mental Tech

Abogados, S.C. FIC

19. Conacyt

30. G Tel

8. Calimax

20. CDT / FIDEM

31. Gasmart

43. Interpoint Security Systems 56. Mind Hub

9. Canacintra - Clúster

21. Corrugados de Baja

32. Gobierno del Estado

44. IOS Office

57. Morzan

33. Grupo ATISA

45. IPN / CITEDI

58. Morzan

34. Grupo Tress Internacional

46. Kyocera

59. MVS

mueblero
10. CANACO Tijuana

84

California
22. Cotuco

Cardiovasculares

55. Milenio Radio

93

94

96

98

95

100

97

99

92

101

91

88

90

87

103

89

102
86

104
81

83

84

105

82

85

60. Nihon Robotics Institute
61. Nissan
62. Panasonic

72. Secretaría de Educación
Pública

84. Televisa

97. Unifront

85. Televisa

98. Uniradio

73. Secretaría de Gobernación 86. Telnor

99. Uniradio

63. Parque Industrial El Florido 74. Sedesol

87. Telvista

100. UNIVER

64. Periódico Frontera

75. SEICA

88. Teska

101. Univision

65. Periódico Frontera

76. Sempra

89. The Union Tribune

102. Univision

66. Medios PPI

77. Síntesis

90. Tijuana Duty Free

103. Xochicalco

67. Procopio

78. Síntesis

91. Total Logistics

104. Xolos de Tijuana

68. Publimedios

79. Sol de Tijuana

92. Toyota

105. XX Ayuntamiento de Tijuana

69. Radio Latina

80. St Petersburg Vodka

93. Turbotec

70. Santander

81. Tacna

94. Tv Azteca

71. Secretaría de Economía /

82. Techmaster

95. Tv Azteca

83. Telcel

96. UABC

ProMéxico / Pymes

Managers:
Liliana Castellanos. Javier Espinoza. Patricia
Hernández. Tomás Perrín. Jack Winer.

85

GALA DINNERS

FELIPE CALDERÓN
PRESIDENT OF MEXICO

The commitment of
the people furthering,
demanding, giving their
opinion, building, proposing,
complying with their duties
as citizens, is necessary.
- Felipe Calderón.

Music by the project Red Do Re Mi Comunidad, conducted by Eduardo Barrios, Director of the Baja California Orchestra. Opera de Tijuana: Norma Navarrete,
María Vargas, Andrés Olivares, Oscar Angulo, Charlie Chávez, accompanied by Aiko Yamada on the piano.

88

GALA DINNERS

ÁNGELES MASTRETTA
MEXICAN WRITER AND JOURNALIST

This, our country, breaks
every day and per almost
all information it seems
as there is no way to repair
it, but philanthropists,
believe they can. That is
why they are so valuable.
- Ángeles Mastretta.

Music by the Duo “Arcano” comprised by the brothers Erika and Vick del Real Alvarado.

89

GALA DINNERS

ALFONSO ROMO GARZA
MEXICAN BUSINESSMAN

I’m embarrassed, I come here to
speak about a change of attitude,
here, where you have attained a
Ph.D. in change of attitude.
- Alfonso Romo.

Music by DJ Chris Ruelas

90

GALA DINNERS
ANAND MAHINDRA

BUSINESSMAN AND PHILANTHROPIST (INDIA)

It is a spectacular night I will not
forget. Tijuana Innovadora is a
project I would like to replicate in
my country, so that the world also
knows what we have in India.
- Anand Mahindra.

CARLOS FALCÓ
MARQUEE OF GRIÑON (SPAIN)

I hope to come back many
times, because everything I
have seen, I have enjoyed.
- Carlos Falcó, Marquee of Griñon.

Music by the Tenor Marco Antonio Labastida

91

FORMATION,
EDUCATION AND
LEADERSHIP
F

rom the start of Tijuana Innovadora we

cation, that we described before, through the

have sought out to be “educators” un-

innovative transversality of leadership, solidar-

derstanding education as a process that

ity and thought.

includes: reflection on ideas and prejudices;
the possibility of the individual to transform

The Volunteer and Leadership Program, the

society to improve the quality of life from the

Education Committee with the Innovation

interaction between corporations, citizens and

Awards, the Guided Tours and the Workshops;

education institutions; empowering them as

as well as Casa de las Ideas and the pro-

individuals and as a society.

gram Arte en la Industria, have a determinant
educating task, with which Tijuana Innovadora

The channeling of resources and activities of

seeks to enrich formal and non formal educa-

the Tijuana Innovadora Movement have been

tion, and work in the comprehensive develop-

designed to comply with our concept of edu-

ment of our region.

Upon assigning resources to
different initiatives and non profit
organizations,

the

Volunteer

and Leadership Program, the
Education Committee with the
Innovation Awards, the Guided
Tours and the Workshops; as
well as Casa de las Ideas and
the program Arte en la Industria,
have a determinant educating
task, with which we seek to
enrich formal and non formal
education,

and work in the

comprehensive development of
our region.
92

SUBJECTS

WORKSHOPS

8

Green Tijuana

23

10

Education

10

9

Cinematography

11

7

Media

8

3

Strategic Design

3

6

Culinary Art

56

1

Electronics

4

1

Automotive

13

2

Organizational Excellence

2

1

Aerospace

1

10

Science and Technology

10

9

Leadership and Entrepreneurs

19

1

Humanism

1

2

Digital City

2

6

Philanthropy

6

76

169

TOTAL DE
TEMAS

TOTAL DE
TALLERES

95

Life Project

Celeste Castillo and Rocío Ibarra

Sun Oven

Carlos David Castro López

Compost

Omar Pérez, Montserrat Alarcón
and Enrique Soto

GREEN
TIJUANA
Organic Agriculture

Green School

Ecological Garden

Conservation and Reuse of Water in Tijuana
Infiltration in the Tijuana River Basin

Hydroponic Cultures

Use of Wikipedia in the Classroom
Memory of the World
A Heroic Imagination as an
Antidote to Bullying in Schools
Educamp Tic for Teachers

Brenda Gonzalez Vazquez
and Marlene Serrano Rojas

Aseret Brito, Danna Priscila García Chavez,
Elizabeth Torres and Anahí Sánchez
Rosa Angélica Hernández Galán, Alma Leola Guerra
Canizalez and Delia Judith Gonzalez Zuñiga
Adrian Posadas

Ing. Alejandro Caloca Galindo

Dialogues about Free Licenses

National Sound Library of Mexico, We Preserve
the Sound Memory for the Future

Collaboration Platform in the Cloud:
Office 365 for Education

Fundamental Abilities for the
Manufacturing of Vehicles

Iván Martínez
Rosa Ma. Fernández De Zamora
Darío Sánchez

Access to Resources with a Sensible Cost, as a
Platform to Further Entrepreneurs

Guadalupe Curiel Defossé and
Ricardo J. Jiménez Rivera

Richard Stallman, Yuridia Itzel Sierra
and Ivan Martinez
Tito Ávila Moran

Unit of Nanocharacterization and Research

Nanotechnology of the XXI Century

Learn to Develop Technological Ideas
and Projects with Club Digital

Workshop on Lighting Contamination

MATH2ME: Mathematics for All (Class)

José Alejandro Andalón Estrada

MATH2ME: Mathematics for All (Mini Conference)

José Alejandro Andalón Estrada

Gerardo Brizuela Altamirano
Israel Mendoza García

Carlos Cesar Apodaca and Sharon Jacqueline Villeda

Oscar Edel Contreras López

SCIENCE AND
TECHNOLOGY
Synthesis Methods of Nanomaterials
and Biomaterials

Astronomy for Children

Diana Caballero

Gabriela Anaya, Juan Guzman

AEROSPACE
The Key to the Universe

Blanca Margarita Parra Mosqueda, Deyanira
Castilleja De León and Ana Cristina Bórquez Garcés

Raúl Montoya, Jesús Caín, Oscar Nuñez
and Guillermo Romero

ORGANIZATIONAL
EXCELLENCE
How to Win the Noble Prize for Quality: Design of
a Innovative Business Model

Terpsicore Tabares Torres

EDUCATION

The National Digital Newspaper Library in Mexico

ELECTRONIC
AUTOMOTIVE
Innovation with Drones

Solar Energy

Revlux, How to Identify a Quality LED Product

Gustavo Alonso Hirata Flores
Leonel Susano Cota Araiza
Eduardo A. Durazo
Carlos Roman

Fernando Ávila

Uri López, Cecilia Aguillon and Hector Uraga
Alexei Miridonov and Kuotaro Sanay Robles

Introduction to Biotechnology

Basic Workshop on Sound Effects

Saulo Cisneros

Workshop on Visual Effects

Rodrigo Álvarez

CINEMA
TOGRAPHY
Aerial Cinematography Exhibit

Massive Acting Workshop
“Silence, Camera, Action”

IMCINE, Support of Film Production

Demonstration of Cinematographic Lighting
Aerial Cinematography Exhibit

Cinematography Lighting Exhibit

Cinematography Lighting Workshop

Ivor Shier

Eduardo Cisneros

Hugo Villa Smythe
Victor Duran
Ivor Shier

Victor Duran
Victor Duran

LEADERS
AND ENTRE
PRENEURS
HUMANISM
DIGITAL CITY
Constructive Creativity

How to do Business in Mexico

Women as Key Factors in Business

Conscious Leadership

Startup Weekend

Do you Save or do you Invest?

Andrés Araujo Sanz
Simon Somohano
Rocío Álvarez

Miguel Ángel Isla Zavala / Axialent
Omar Jacobo Monroy Soltero
Wendy Montaño Gómez

Corporate Geometry

Marco Alfonso Lepe Cisneros

Corporate Culture for an Innovative Tijuana

Marco Alfonso Lepe Cisneros

Looking for Mobile Applications: The Mouth-Ear
and Acquisition of Users

Claudio Armando Cossio Saucedo

MEANS
OF COMU
NICATION
STRATEGIC PHILANTHROPY
DESIGN
CULINARY
ART

Marketing Strategies in Social Nets

Cross Border Journalism

Use of Social Nets Applied
to Citizen Participation

How to get to the truth?
Journalism in the Digital Age
Workshop on Television

Presentation of the book: “Choir of Monologues”
Behind the Cameras with Televisa Tijuana

Armando León Valladolid and Jorge Camarillo Govea
Laura Castañeda, Carmen Escobosa
and José Luis Jiménez
Enrique Davis Mazlum
Dean Miller

Yoga and Emotions

Protolab Movil “Interactive Electronics for Children”

Guillermo Wilkins

Music and its Industry Today and Tomorrow/
Presentation by Reactable

Raul Rodriguez

Mari Pili Becerra, Patricia Álvarez, Rigoberto García,
Félix Guarello, Pablo Martínez e Iván Quezada and
Maricarmen Flores

Philanthropic Contributions by
Foundations for Hispanics-Latinos in the United
States and Latin America
Citizens, Government and County Democracy

Creativity in Fashion Design

The creative Process to
Design a Collection

New Tendencies for Experimental Design

Daniela Villa and Emedel García
Hector Alejandro Hinojosa

Government Transparency, What’s next? “In
coordination with the Institute of Transparency
and Access to Public Information of Baja
California (ITAIPBC)”
Today Its Your Turn to Play

Roberto Lara Valenzuela

Strategies and Tools of Citizen Intelligence
Are you and Activist and Live Day-to-Day?

The Monologues of the Barrel

Preparation of Craft Beer

Esteban Camacho

Carmen González

Pepe Mogt and Ramón Amezcua (Bostich + Fussible)

Gracia Goya, Michael Layton, Andy Carey

Marcos Reyes

Andrés Hofmann

Roxana Salcedo and Homero Fuentes
Alejandro Maza Ayala

Gabriela Enrigue González, Macarena Hernández
De Obeso and Sandra Fernández Rodríguez

Dionisio Del Valle, Rodolfo Gerschman

Roberto Riatiga López and Omar Lopez Toscano

Workshop on the Appreciation of Coffee:
Extraordinary Coffee, No Sugar, No Milk...Enjoy It!

Alberto Song Trujillo

Week of Coffee Tasting of Coffees from Across
the World at Sospeso


Culinary League for Special Youth

Innovation in Coffee Creating a New Style and
Way to Perceive It

Chef Luis Castro


97

…they have demonstrated, again (...) their
profound love for Tijuana, that once again places
it at the center of the public’s opinion nationwide
and of a considerable amount of international
opinion, for good reasons, for the reasons Tijuana
should always be on everyone’s mind.
- Felipe Calderón.

101

PUBLIC ART
Cardinal 5

B

ased on the subjects of creativity, in-

partment of Homeland Security, generating

Booths, we assembled them to form a single

a visual and sounding interpretation of the

novadora 2012, as well as from the concepts

one at the Puente Mexico Bridge, alluding

data, that is transformed into a partiture for

of establishing roots and giving identity, we

the social weave of Tijuana. We also created

24 instruments sequenced by the number

created “Cardinal 5”. The people from Tijuana

“Textil Cardinal” an iron structure that repeats

of individuals and custodians and their agil-

completed the sentence: “I would like Ti-

33 times a pattern that represents in lines,

ity and will to make way through the San

juana to have...”, “What I most like of Tijuana

the connection between the referred access

Ysidro entrance.

is...”, “I am a Tijuanense born in...” and “I work

and departure sites. The piece on the inter-

at...” on canvases located at access and de-

net is an algorithm composition that takes

parture sites across the city: the Airport, Bus

102

Station, the Playas de Tijuana Lighthouse, Toll

dustry and humanism in Tijuana In-

data in real time from the RSS of the US De-

Creators
Ivan Abreu, Olga Margarita Davila, Luis Garzon, Illya Haro, Eric Morales “Dr. Morbito”,
Angeles Moreno, Gabriela Posada, Jhosell Rosell, Catalina Silva.

Tijuana Innovadora 2012 English

Tijuana Innovadora 2012 English

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