O Prof Pascal Portanier irá pela primeira vez lecionar no Brasil, o mesmo curso que ele leciona no London College of Fashion em fevereiro de 2011

1. Luxury Brand Management and
Product Design
One week of full-time course
February 2011

2. Taught by Dr Pascal Portanier, a French professor in design
management, with 20 years' experience in marketing and
design for luxury brands, such as Lagerfeld, Lancôme,
L'Oréal, Clarins, Biotherm, Rodier, Guinot and Dior.
PHD in Management
Professor at the International University of Monaco;
London College of Fashion-University of the Arts London;
Beijing-University of International Business and Economics;
Consultant in the Luxury field
Former Designer for Luxury Brands
Luxury Brand Management and Product Design

3. •Luxury brand analysis and marketing strategies
•Product semiotic analysis (signs and symbols decoding)
•Luxury product development process
•Trend forecasting (colours/trend books)
•Packaging and display strategies
•Luxury windows and exhibition stands
•Product name brainstorming
•Production cost study and selling price
•Consumer analysis theories
•Luxury communication strategies
•Advertisement analysis
•Website analysis and evaluation
The course includes:

4. You'll undertake a group project for a luxury brand, including the design of a new product and the
relevant marketing strategy.
This course comprises an in-depth study of the luxury and design world, including accessories,
perfumes, cosmetics and fashion products. It is suitable for students/professionals involved in design,
marketing, product or project management, communications, merchandising, online sales and
exhibitions.
Luxury Brand Management and Product Design

5. For further information about:
Course Objectives, Content and Summary,
Please contact B Business Consulting
(11)3045 6138
claudio@claudiodiniz.com
Luxury Brand Management and Product Design

6. For further information about:
Course Objectives, Content and Summary,
Please contact B Business Consulting
(11)3045 6138
claudio@claudiodiniz.com
Luxury Brand Management and Product Design