Which Attribution Solution Is The Right Fit For You?

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As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you. Join us for this free webcast to learn: * The various approaches to attribution, with pros and cons for each offering: * Ad Servers * Web Analytics * Consulting Groups * Technologies * The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution * On the back end, what do you do with the data? * Which solution would be best for you given your current environment need

Empresariales Tecnología

2 Clear’-Sale’ing (klirsāling) n. 1. an advertising analytics technology company built on attribution management 2.the process of ensuring financial accountability through attribution management v. 1. continually improving the profitability of online advertising campaigns

AGENDA 4 Definition Two Types of Attribution Operational Attribution Methods Project-Based Attribution Methods Operational vs. Project-Based The Vendors Questions

DEFINITION At’tri’bu’tion–Man’age’ment (a-truh-byoo-shun) (man-ij-ment) n. 1.In the world of online marketing, it is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion 6

OPERATIONAL AND PROJECT- BASED ATTRIBUTION MANAGEMENT 8

THE PERCEIVED CUSTOMER CONVERSATION 11 Portal Display Category Search Social Media Branded Search Organic Email Affiliates Closer Closer Closer Closer

THE TRUE CUSTOMER CONVERSATION 12 Portal Display Category Search Social Media Branded Search Organic Email Affiliates Introducer Influencer Influencer Influencer Closer Introducer Influencer Closer Introducer Influencer Closer Introducer Influencer Closer

OPERATIONAL VS. PROJECT BASED? 21 AND not EITHER/OR

22 WHO ARE THE VENDORS? www.clearsaleing.com 2009 FORRESTER WAVE

MORE INFORMATION WWW.ATTRIBUTIONMANAGEMENT.COM ATTRIBUTION MANAGEMENT BUYERS GUIDE 23

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

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Content Methodology: A Best Practices Report (Webinar)

contently

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

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Rajiv Jayarajah, MAppComm, ACC

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Time Management & Productivity - Best Practices

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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2024 State of Marketing Report – by Hubspot

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Product Design Trends in 2024 | Teenage Engineerings

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

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Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

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The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Which Attribution Solution Is The Right Fit For You?

1. Advanced Advertising Analytics

2. 2 Clear’-Sale’ing (klirsāling) n. 1. an advertising analytics technology company built on attribution management 2.the process of ensuring financial accountability through attribution management v. 1. continually improving the profitability of online advertising campaigns

3. ADVERTISERS ON THE PLATFORM 3

4. AGENDA 4 Definition Two Types of Attribution Operational Attribution Methods Project-Based Attribution Methods Operational vs. Project-Based The Vendors Questions

5. WHAT IS ATTRIBUTION MANAGEMENT? 5

6. DEFINITION At’tri’bu’tion–Man’age’ment (a-truh-byoo-shun) (man-ij-ment) n. 1.In the world of online marketing, it is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion 6

7. ATTRIBUTION MANAGEMENT LANDSCAPE 7

8. OPERATIONAL AND PROJECT- BASED ATTRIBUTION MANAGEMENT 8

9. OPERATIONAL ATTRIBUTION 9

10. ADVERTISING WITH A PURPOSE 10 Introduce Influence Close Incremental Reach Differentiate Convert Reduce Price Sensitivity Lifestyle Positioning Upsell LTV Optimization Personalize Brand Attachment

11. THE PERCEIVED CUSTOMER CONVERSATION 11 Portal Display Category Search Social Media Branded Search Organic Email Affiliates Closer Closer Closer Closer

12. THE TRUE CUSTOMER CONVERSATION 12 Portal Display Category Search Social Media Branded Search Organic Email Affiliates Introducer Influencer Influencer Influencer Closer Introducer Influencer Closer Introducer Influencer Closer Introducer Influencer Closer

13. PROJECT-BASED ATTRIBUTION 13

14. OPERATIONAL ATTRIBUTION METHODS 14

15. DISPLAY AD SERVERS 15

16. SITE ANALYTICS 16

17. ADVERTISING ANALYTICS 17

18. PROJECT-BASED ATTRIBUTION METHODS 18

19. BUSINESS INTELLIGENCE 19

20. ADVERTISING ANALYTICS 20

21. OPERATIONAL VS. PROJECT BASED? 21 AND not EITHER/OR

22. 22 WHO ARE THE VENDORS? www.clearsaleing.com 2009 FORRESTER WAVE

23. MORE INFORMATION WWW.ATTRIBUTIONMANAGEMENT.COM ATTRIBUTION MANAGEMENT BUYERS GUIDE 23

24. QUESTIONS 24