2. 2 Clear’-Sale’ing (klir sāl ing) n. 1. an advertising analytics technology company built on attribution management v. 1. continually improving the incrementality, profitability and diversification of digital advertising campaigns
3. 3 Forrester Wave on Interactive Attribution The definitive leader in: Current offering Product strategy Management team Corporate strategy
17. 13 $ August 1, 12:26pm August 1, 12:36pm August 1, 12:46pm 10 minutes 10 minutes
18. Why we feel cheated 14 $ July 3, 12:26pm August 3, 12:36pm August 3, 12:46pm 30 days 10 minutes
19. The shelf life of a banner impression? 15 Average excluding Other = 15.32 days *Some responses were given in hours. Those were converted into fractional days and then calculated into the averages
20. Why we feel cheated 16 $ August 3, 12:26pm August 3, 12:36pm August 3, 12:46pm 10 minutes 10 minutes
26. Negotiate C and A in CPA 22 You the advertiser The ad network
27. 23 100% August 1, 12:26pm August 1, 12:36pm August 1, 12:46pm 0% July 3, 12:26pm August 3, 12:36pm August 3, 12:46pm 50% August 3, 12:26pm August 3, 12:36pm August 3, 12:46pm