As part of each Cleared Job Fair, cleared facilities employers enjoy certain marketing promotion benefits which are shared after each Cleared Job Fair.
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Marketing Report for the Cleared Job Fair on September 6th
1. September 6, 2012 Cleared Job Fair Marketing Report for our Cleared Job Fair Customers
Thank you for being part of the Cleared Job Fair in Springfield, VA. As part of your participation in the
Cleared Job Fair your company has received named mentions in advertising in email invitations,
newsletters, print advertising, online advertising and social media.
Print Advertising
Print ads run in military base newspapers and web sites from
Norfolk to Baltimore, reaching an audience of over 200,000.
Email Marketing to the ClearedJobs.Net Database and Beyond
An invitation is sent the week prior to the Cleared
Job Fair to the approximately 100,000 security
cleared job seekers in the ClearedJobs.Net email
database.
1,750 cleared email addresses outside the
ClearedJobs.Net database were purchased to
reach a cleared audience beyond our database.
2. The ClearedJobs.Net enewsletter also highlights your company
name and the Cleared Job Fair in the weeks preceding the
event.
Slideshare.Net
The Job Seeker Handbook features your company and your
position titles. It’s published on the social media platform
SlideShare.net the Friday before each Cleared Job Fair. The
Job Seeker Handbook was viewed 2,225 times, Tweeted 388
times, G+ once and Shared on LinkedIn 42 times.
Music Video
An Animoto music video promoting the Cleared Job Fair was
viewed 2,607 times. The Animoto features pictures of your
company’s recruiting staff. If we did not have a previous picture
we used your company logo. This program is shared on Twitter,
Facebook and LinkedIn.
3. LinkedIn Ads, Events and Discussion Groups
LinkedIn Ads are used in many variations in both targeted and
broad campaigns to feature your company to key candidates.
These ads had over 380,000 impressions in the weeks leading up
to the Cleared Job Fair. Additionally we post Cleared Job Fair
information in many LinkedIn groups.
Twitter
On Twitter we post live updates from the event of what your recruiting team
is sharing with the job seekers, along with pictures to our 4,000 followers. And
prior to the Cleared Job Fair we share updates on Twitter about your
company’s participation in the Cleared Job Fair and how to research the jobs
before the event.
Facebook
Facebook posts on the Cleared
Job Fair, Best Recruiter and
ClearedJobs.Net pages are
highlighted before, during and
after the event.
4. Flickr
Finally, a picture album of the entire event
is posted on Flickr.