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September 6, 2012 Cleared Job Fair Marketing Report for our Cleared Job Fair Customers

Thank you for being part of the Cleared Job Fair in Springfield, VA. As part of your participation in the
Cleared Job Fair your company has received named mentions in advertising in email invitations,
newsletters, print advertising, online advertising and social media.

Print Advertising

                                         Print ads run in military base newspapers and web sites from
                                         Norfolk to Baltimore, reaching an audience of over 200,000.




Email Marketing to the ClearedJobs.Net Database and Beyond



                                                        An invitation is sent the week prior to the Cleared
                                                        Job Fair to the approximately 100,000 security
                                                        cleared job seekers in the ClearedJobs.Net email
                                                        database.

                                                        1,750 cleared email addresses outside the
                                                        ClearedJobs.Net database were purchased to
                                                        reach a cleared audience beyond our database.
The ClearedJobs.Net enewsletter also highlights your company
                   name and the Cleared Job Fair in the weeks preceding the
                   event.




Slideshare.Net

                     The Job Seeker Handbook features your company and your
                     position titles. It’s published on the social media platform
                     SlideShare.net the Friday before each Cleared Job Fair. The
                     Job Seeker Handbook was viewed 2,225 times, Tweeted 388
                     times, G+ once and Shared on LinkedIn 42 times.




Music Video

                 An Animoto music video promoting the Cleared Job Fair was
                 viewed 2,607 times. The Animoto features pictures of your
                 company’s recruiting staff. If we did not have a previous picture
                 we used your company logo. This program is shared on Twitter,
                 Facebook and LinkedIn.
LinkedIn Ads, Events and Discussion Groups

                                    LinkedIn Ads are used in many variations in both targeted and
                                    broad campaigns to feature your company to key candidates.
                                    These ads had over 380,000 impressions in the weeks leading up
                                    to the Cleared Job Fair. Additionally we post Cleared Job Fair
                                    information in many LinkedIn groups.




                        Twitter

                        On Twitter we post live updates from the event of what your recruiting team
                        is sharing with the job seekers, along with pictures to our 4,000 followers. And
                        prior to the Cleared Job Fair we share updates on Twitter about your
                        company’s participation in the Cleared Job Fair and how to research the jobs
                        before the event.




Facebook

                                                                       Facebook posts on the Cleared
                                                                       Job Fair, Best Recruiter and
                                                                       ClearedJobs.Net pages are
                                                                       highlighted before, during and
                                                                       after the event.
Flickr

         Finally, a picture album of the entire event
         is posted on Flickr.

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Marketing Report for the Cleared Job Fair on September 6th

  • 1. September 6, 2012 Cleared Job Fair Marketing Report for our Cleared Job Fair Customers Thank you for being part of the Cleared Job Fair in Springfield, VA. As part of your participation in the Cleared Job Fair your company has received named mentions in advertising in email invitations, newsletters, print advertising, online advertising and social media. Print Advertising Print ads run in military base newspapers and web sites from Norfolk to Baltimore, reaching an audience of over 200,000. Email Marketing to the ClearedJobs.Net Database and Beyond An invitation is sent the week prior to the Cleared Job Fair to the approximately 100,000 security cleared job seekers in the ClearedJobs.Net email database. 1,750 cleared email addresses outside the ClearedJobs.Net database were purchased to reach a cleared audience beyond our database.
  • 2. The ClearedJobs.Net enewsletter also highlights your company name and the Cleared Job Fair in the weeks preceding the event. Slideshare.Net The Job Seeker Handbook features your company and your position titles. It’s published on the social media platform SlideShare.net the Friday before each Cleared Job Fair. The Job Seeker Handbook was viewed 2,225 times, Tweeted 388 times, G+ once and Shared on LinkedIn 42 times. Music Video An Animoto music video promoting the Cleared Job Fair was viewed 2,607 times. The Animoto features pictures of your company’s recruiting staff. If we did not have a previous picture we used your company logo. This program is shared on Twitter, Facebook and LinkedIn.
  • 3. LinkedIn Ads, Events and Discussion Groups LinkedIn Ads are used in many variations in both targeted and broad campaigns to feature your company to key candidates. These ads had over 380,000 impressions in the weeks leading up to the Cleared Job Fair. Additionally we post Cleared Job Fair information in many LinkedIn groups. Twitter On Twitter we post live updates from the event of what your recruiting team is sharing with the job seekers, along with pictures to our 4,000 followers. And prior to the Cleared Job Fair we share updates on Twitter about your company’s participation in the Cleared Job Fair and how to research the jobs before the event. Facebook Facebook posts on the Cleared Job Fair, Best Recruiter and ClearedJobs.Net pages are highlighted before, during and after the event.
  • 4. Flickr Finally, a picture album of the entire event is posted on Flickr.