2. Research into online (e.g. buying music done
sales affect on overall
sales of magazines
by Apple creating ITunes “VOGUE
to get convenient
(including some music cheaper music) and the ONLY SOLD
magazines) shows that online market for
online subscriptions
only contribute to a
magazines holds no 185 COPIES
convenience in the eye
small amount of the of the public, as it OF
overall sales made. doesn’t make it easier to
This shows that the buy them (magazines
MAGAZINES
online market for
magazines at the
are sold in most ONLINE IN
supermarkets which
current time is weak
and barely effects the
people have to go to on
a weekly basis anyway)
2011”
overall sales. and also exclude the
you just buy out of
convenience of reading
However, the move impulse commonly in
magazines as a
from paper magazines airports or train stations
easily, light and portable
to internet hasn’t been item and forces the
just as much as
“pushed” upon the reader to have to have a
something you plan to
public yet as it has with buy. Online buying and
laptop of electric device
other types of media reading of magazines
of some sort to read it.
gets rid of this market
“ONLINE The idea of “impulse
buying” is also taken into
SUBSCRIPTI factor with the idea of
online magazine reading
ONS COUNT and ordering as
FOR LESS magazines
sometimes something
are
THEN 1%”
Quotes from ABC.news.com
3. Statistics showing sales These statistics million consumers each
of music magazines continued into 2011 with week”. However it’s
obvious to the public
comparing 2008 to an 14.3% drop in the
eye that NME is going
2009 sales show beginning of 2011. to be in trouble soon,
declines in the majority with Kerrang and Metal
of companies sales for “DISPITE DROPS, Hammer making
example Kerrang NME STILL recoveries (Kerrang has
(published by Bauer now rose to gaining
Consumer Media) has REACHES
4.5%) it shows NME in
declined from
PEOPLE OVER 1 a weak light.
£60,290 to
MILLION
£43,253, showing a CONSUMERS A
loss of £17,032. WEEK”
Another magazine
company which has lost
In a statement said on
out is NME showing a
behalf of ICP
decline over the year of
(publishers of NME) it
£15,336 and it seems was said “[NME]
that that decline in continues to be an
popularity is continuing exemplar of a modern
into late 2010 with a multiplatform media
16.4% fall in brand” and still reaches
circulation, the highest its audience “via social
circulation fall in music media, on TV, radio,
and film magazine in mobile, through live
events and in print and
2010. reaches over one Statistics and quotes from ABC.com
4. The consumers need website onto the As features which
for the customer using couldn't be put into
cheapest, easiest and messages in the magazines for example
most convenient has magazine saying “look videos and entire
thrown the magazine online for more albums of images from
business information”. The events in the music
backwards, making it company of NME now world and information of
less popular to buy even advertises itself as a wide variety of
magazines and more a online magazine and musicians including
popular to read it on the a online news Black Sabbath, Arctic
online website. Minus a network, having more Monkeys, Justin Beiber
few perks of real Interviews, news and and Queen.
magazine buying (a images online then in
quiz and a extra the magazine as well
interview) the online
reading of magazines is
a lot more economically
and environmentally
beneficial making it a
desirable idea for
customers. Examples
such as NME.com and
heatworld.com are good
examples of not only
showing a lot of the
information within the
magazine online but
also forcing the
6. 1. What has been the impact of this change on the magazine industry
(production, exhibition, distribution and consumption)?
2. How are audience’s habits going to change the way in which
magazines are consumed, produced, distributed today?
3. What do audiences think of magazines? (do they trust them? How
do they use them? What do they like/dislike about them?)
4. What about the impact of advertising? (this is a fundamental
aspect to the magazine industry…how will advertising influence
its future?)
5. In your opinion what is the future of the magazine industry?
