This slideshow is from a presentation titled "Get your website on the first page of Google" at Swinburne University. The audience were website designers and business owners from the Melbourne Joomla Users Group. It covers keyword research, website optimisation, link building strategies, and many other first page of Google SEO tips. If you would like to book a presentation for your Melbourne business group or organisation get in touch with ClickWebDesign.

1. Get your website on the first page
of Google
Presented by:
Chris Finnegan
Online business expert
ClickWebDesign
1800 602 007
www.ClickWebDesign.com.au @clickwebdesign

2. Why make best friends with Google?
1. Australians spent $13.3 Billion online in the last 12
months
2. The Australian online market is growing at 15%, more
than twice China's economic growth.
3. 91% of people have visited a store as a result of an
online experience
4. 93.1% of online
searches use Google.

3. Dissecting the First page Of Google
Organic ranking vs Adwords Sponsored links
● Youtube Videos
● Google+ local
● Google+ Authorship
● Shopping
● Images
● News

4. Matt needs Commitment
A first page of Google listing is hard work...
How much time and budget can
you allocate?
● SEO is a long term commitment
● Results are not instantaneous
● Results are long term
What should you do yourself and what to outsource?

5. SEO Campaign Research
Who is your target market?
What do you rank for now?
● Google webmaster tools
● Google analytics
What are the best keywords for you?
● Search volume vs competition
● More targeted kw's = easier to rank and higher conversion
● Review modifiers
○ Local "Paving Melbourne"
○ Niche "Driveway Paving"
○ General "Quality Paving"
What is SEO worth?
What is a customer worth?

6. Analyse Competitors
There are 10 examples of a first page of google
website for all of your keywords
Search using your keyword
● Compare PR (Page Rank) and link
count with SEOQuake
● How well optimised are they?
● Who is linking to them?

7. Website Optimisation Checklist
Dot your "i's" cross your "t's".
● Title tags
● Meta Description
● Internal linking
● SEF urls
● Image alt tags & filenames
● Site speed
● Website hosting
● SEO Components
Use a website optimisation checklist to be
sure nothing important is missed.

8. Gather your content
What existing content do you have?
● flyers/brochures, print advertisements
● business logo, blog posts, video, FAQ's
Create a document of common information
● An SEO data form is used to keep information consistent, but more
importantly easy to use and share with others working on your business
SEO.
● Business name, url, opening hours, author name, author bio, social media
accounts, short & long description, keywords...
What content should you create?
● Start by using your existing content. If possible use it to help create new
content - ie blog posts become an eBook.

9. Link building Strategies
1. Don't do it alone!
2. Your #1 keywords are relevancy and diversity.
3. Beware of the Penguin
● Guest Posting (see future of SEO)
● Video Submission (Vimeo.com)
● Document sharing (slideshare.net)
● Relevant directories
● Social Media (Secondary link building)
● Blog commenting (add value!)
● Testimonial backlinks
● Distributer/supplier backlinks
● Showcase websites (logo galleries, Joomla showcase)
And 100's more....

10. Local Search
Location is having an increasing impact on search results.
● Build links with your geographic location in the anchor text
● Links from other local business websites can be valuable for local SEO
● Use directory listings to emphasise your location, make sure all details are
consistent
● Include full address information and
● a local phone number on all pages
● of your website
● Get a link from your local council
● business directory
● Join local business groups and get listed

11. Google's Product incentives
Google owns search. Use google products to boost results
Youtube
● Youtube regularly appears Googles search results.
● 11 million Australian visitors per month
● Relevant keyword backlinks
Google plus
● Those in your Google Plus network are more likely to be presented with
results from your website
● Google Plus shares are a "quality indicator" for your content.
● Google authorship increases clicks with a profile pic and more info in
search results

12. Review & Repeat
Measuring success
Ranking tools
● Noble Samurai (www.noblesamurai.com)
● MySEOtool (www.myseotool.com)
● Link-assistant (www.link-assistant.com)
Google Analytics
● Website traffic growth
● Website visitor quality
● Bounce rate
● conversions
Revise Keywords and Strategy before repeating the SEO process

13. The Future of SEO
Matt Cutts new video indicates advertorials and link networks are on the
Google's radar

14. Resources & References
Why make best friends with Google?
http://gs.statcounter.com/
http://business.nab.com.au/online-retail-sales-index-monthly-update-march-2013-3342/
http://marketingland.com/survey-91-percent-have-gone-into-stores-because-of-online-promotion-28796
Website Optimisation
2013 Website Optimisation Checklist: Is Your Website Google Friendly?
Link building Strategies
27 tweetable SEO tips you may have missed
Link Building Strategies – The Complete List

15. Get your website on the first page
of Google
Presented by:
Chris Finnegan
Online business expert
ClickWebDesign
1800 602 007
www.ClickWebDesign.com.au @clickwebdesign