Data analysis between the future of mobile and desktop browsers

1. Mobile and Desktop Browser Usage 1

2. Mobile and Desktop Browser Usage
Mobile | Desktop Usage Statistics
Prepared June 2014
2

3. Mobile and Desktop Browser Usage
Mobile vs Desktop Browsing Statistics:
Through research and analysis, we have been
able to formulate that:
- Mobile internet usage have surpassed Desktop
internet usage around 2014 (per Morgan Stanley – slide 6)
- Mobile and tablet are used primary during user’s
personal time, while desktop PC dominates the work
hours (per ComScore – slide 4 and Forbes.com – slide 7)
- Mobile growth rates (year over year growth) are
steadily on the rise (per ComScore – slide 8)
- Power users (multiple times per day) use mobile over
desktop, whereas occasional users use desktop (per
Google Mobile Stats, in-house analysis – slide 5)
3

4. Mobile and Desktop Browser Usage 4
Chaffey, D. (2013, March 25). New free worldwide digital media statistics reports starting with UK, US and Europe. Smart Insights. Retrieved
from
http://www.smartinsights.com/marketplace-analysis/customer-analysis/new-free-worldwide-digital-media-statistics-reports-starting-with-
uk-us-and-europe/

5. Mobile and Desktop Browser Usage
Frequency of net use, cross device:
Mobile | Desktop Browsing
Custom data analysis by Climax Media; Data values retrieved from: http://think.withgoogle.com/mobileplanet/en
0
10
20
30
40
50
60
70
80
90
Daily (net) Multiple
times per
day
Once a day Weekly
(net)
Few times
a week
Once a
week
Monthly
(net)
Few times
a month
Once per
month
Less than
once a
month
Never
2013 - Smartphone
2013 - Web Only
5

6. Mobile and Desktop Browser Usage 6
Helm, T. (2014, April 30). Mobile Users Will Exceed Desktop Users by 2014. Universal Mind. Retrieved from
http://blog.universalmind.com/mobile-users-will-exceed-desktop-users-by-2014/

7. Mobile and Desktop Browser Usage
Forbes.com Analysis:
“Smartphone web browsing is highest in the early evening and not surprisingly is lowest
when most people are sleeping but is still about 40% of peak usage. The second highest
usage timeframe for smartphones is during commute hours at 90% of peak usage”. (Jones,
C. Forbes.com)
7
Jones, C. (2013, March 29). Mobile vs. Desktop Web Browsing Activity Patterns
Forbes. Retrieved from
http://www.forbes.com/sites/chuckjones/2013/03/29/mobile-vs-desktop-web-browsing-activity-patterns/

8. Mobile and Desktop Browser Usage 8
Chaffey, D. (2013, March 25). New free worldwide digital media statistics reports starting with UK, US and Europe. Smart Insights. Retrieved
from
http://www.smartinsights.com/marketplace-analysis/customer-analysis/new-free-worldwide-digital-media-statistics-reports-starting-with-
uk-us-and-europe/