Ted Littledale's deck looking at #SocialTV research and audience engagement analytics from the SecondSync perspective.
Presented at #SocialCloud Event 2 on 22nd July 2013
2. SOCIAL DATA
Two key roles for social data
1. Feedback Mechanism - real time reactions from
thousands of viewers.
2. Metric for measuring the interactive audience –
used as a secondary currency for ad pricing /
placement
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3. TRACKING TV SHOWS
35 channels
1,000programmes per day
1,000,000tweets per day
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22. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
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23. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
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24. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
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25. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
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26. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
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27. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
- During 2013 Superbowl 75% Brands integrated social into ads (source:Forbes)
- New Twitter ad product allow brands to directly target tweeters who see their ads
- For brands the TV spot is now just the starting point for a campaign
- The brand story continues on Twitter. Cross pollinates to other social media
- Audience numbers alone are not enough to predict digital interaction
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28. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
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