You're ready to move to the cloud but now what? This eBook from CloudSwitch describes real-life examples and use cases of enterprise deployments in the cloud, including a range of application workloads and target clouds. Answers questions such as where to start, what to move to the cloud and how to make the cloud a seamless extension to your data center.

1. How to Get Started
in the Cloud
Applications that Work for Cloud Computing
eBookthe enterprise gateway to the cloud

2. Table of Contents
Our Mission . . . . . . . . . . . . . . . . . . . . . . . . . 3
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . 4
Application Development & Testing. . . . . . . . 5
Federated Cloud Capacity On Demand . . . . 7
Labs On Demand. . . . . . . . . . . . . . . . . . . . . 9
Hosting Infrastructure in the Cloud. . . . . . . . 11
About CloudSwitch. . . . . . . . . . . . . . . . . . . . 13

3. 3
Our Mission
Our mission is to help enterprises run their applications
in the right cloud computing environment, where and
when they need it—securely, simply and without changes.
We protect enterprises from the complexity, risks and
potential lock-in of cloud computing, freeing them to
leverage the cloud’s advantages in cost and business
agility. Unlike most cloud innovation today, we see the
cloud from the perspective of the enterprise, extending
the tools, security and perimeter of the data center out
to the cloud.

4. Cloud computing has definite appeal for
your company. You understand the benefits
and advantages. Cloud providers such as
Amazon, Terremark, Rackspace, Microsoft,
Savvis and others are building offerings to
meet your enterprise requirements. And
you’re not alone. A recent report from the
Yankee Group shows that adoption of the
cloud is accelerating, with 24% of large
enterprises already using Infrastructure-as-
a-Service (IaaS), and another 37% expected
to adopt IaaS within the next 24 months
The cloud provides an attractive on-demand
alternative to endless build-outs of traditional
computing. All well and good, but where
do you start? What applications are best
to run in the cloud? How do you make the
cloud a flexible and seamless extension
of your data center?
At CloudSwitch, we work with customers
ranging from market-leading Fortune 1000
to mid-tier enterprises. We’re seeing specific
applications emerging as best candidates
to leverage the cloud. Applications that
have “surge” aspects, or require resources
temporarily or occasionally, are especially
attractive targets for cloud deployment,
where resources on demand provide a
huge cost advantage. We have grouped
these applications into four use cases and
provided customer examples to help you
better understand how you can apply them
to your particular environment:
»» Application development and testing
»» Federated cloud capacity on demand
»» Labs on demand
»» Hosting infrastructure in the cloud
These applications have emerged as good
candidates because they address resource
constraints, while allowing companies to be
agile, flexible and responsive. With Cloud-
Switch, applications remain tightly integrated
with your enterprise data center tools and
policies, and can be moved easily between
different cloud environments and back into
the data center based on your business
requirements.
Introduction
4
24% NOW
61% IN
24 MONTHS
2012
61% IN
24 MONTHS
2012
61% IN
24 MONTHS
2012
61% IN
24 MONTHS
2012
61% IN
24 MONTHS
2010
2012
Large enterprises using
infrastucture-as-a-service
(Iaas)
Source: “Anywhere Enterprise: 2010 U.S. Cloud Computing FastView Survey,” Yankee Group

5. Application development and testing
consumes large quantities of your data
center resources. The need for compute
resources fluctuates throughout your
application development lifecycle – for
example, when 100 servers are needed for
two weeks to load-test a new application,
or when developers in multiple sites need
servers for initial prototyping. You typically
plan for these surges by provisioning for
peak usage.
The result: during downtime in the lifecycle,
this expensive equipment sits idle in your
data center. But under-provisioning is not
an option, since the applications that are
being built and tested, such as CRM, ERP
and custom external-facing applications,
are important to your business operations.
Moving this application development and
testing lifecycle to the cloud lets you:
»» Provision your data center with only the
resources needed for your steady-state
operations, saving you substantial capex
and moving non-production environments
out of your production resources
»» Provide your development and QA
organizations with the flexibility to
“turn on” capacity when they need it
»» Maintain control over cloud usage and
ensure enterprise security policies
remain in effect
And with CloudSwitch, your developers can
build and test applications in the cloud as if
they were in the data center, and then easily
bring the applications back INTO the data
center as you go into production. You have
the control you need throughout the develop-
ment process, with the capacity and flexibility
you need so your data center resources are
not impacted.
Application Development Testing
5
With CloudSwitch, your developers can build and test
applications in the cloud as if they were in the data center

6. 6
Case study
A large pharmaceutical company was being constrained by the 3-6
month fulfillment time required by corporate IT to provision new Linux
and Windows application environments. The company identified the
need to increase responsiveness to the development groups’ evolving
needs as a strategic initiative, and decided to establish a cloud-based
delivery model. With CloudSwitch, administrators are now able to
securely extend the internal development network to include the
cloud, using standard IT-approved images and without disruption
to existing processes. Example application components they can
now extend to the cloud include web servers, application servers,
and database servers used for prototyping, performance testing,
functional validation and pre-production qualification.
With CloudSwitch, administrators are now able to securely
extend the internal development network to include the cloud
Application Development Testing

7. Cyclical events, such as tax season, holiday
shopping, periodic reporting, marketing
campaign responses, or even a merger or
acquisition, put increased demand on your
data center resources. These events drive
increased use of internal applications such
as CRM, Oracle Financials and SAP, as well
as external ones including your own custom
applications. Because these events are typi-
cally scheduled or planned for, you can add
resources to your data center to handle
the overflow.
But what happens when the season is over
or the acquisition has been absorbed? Your
added resources can sit largely underutilized,
at great expense.
By leveraging the cloud for this planned
overflow, you can:
»» Leverage different cloud environments
together with internal resources to select
the computing resource on demand that
best fits a particular workload
»» Scale out the compute tiers of your
applications without impacting your
data center resources
»» Integrate seamlessly and securely with
your data center services, including
load balancing and firewalls
»» Use existing management tools with
your internal and cloud resources
CloudSwitch provides tight integration
with your data center services and cloud
environments so you can seamlessly and
securely run planned overflow in the cloud.
CloudSwitch keeps things simple by map-
ping applications automatically into the
cloud and managing all network connections.
This approach means your management tools
will work in the cloud just as if an application
were running locally. Using consistent tools
and policies, applications and resources can
be managed with the same flexibility, security
and control regardless of their location.
Federated Cloud Capacity On Demand
7
CloudSwitch keeps things simple by mapping
applications automatically into the cloud
and managing all network connections

8. 8
Case study
A large financial services company needed to scale capacity rapidly
for its market analysis application as customer web traffic rose and fell
throughout the day. The company had limited capacity within its data
center and could not easily increase the number of on-premise virtual
servers. With CloudSwitch, additional servers can be provisioned in
the cloud and overflow traffic automatically routed to the appropriate
location. The resulting infrastructure provides granular, real-time control
over the application capacity and allows customers to be seamlessly
directed to the most appropriate resource (cloud or internal). All corpo-
rate security policies remain in place without modification as a result of
the secure connectivity provided by CloudSwitch.
Granular, real-time control over the application capacity
Federated Cloud Capacity On Demand

9. Customer and prospect-facing programs,
such as proof-of-concept testing, free trial
downloads and training, are critical to your
business. But these resource-intensive
initiatives can generate spikes in traffic
that are hard to predict as you plan your
resource requirements. Additionally, various
groups within the company are clamoring for
resources that are just not available or within
budget. You want to be responsive to your
sales, marketing and developer teams, but
don’t have the resources to allocate in your
data centers or colos.
By using the cloud to create “labs
on demand” you can solve some
major challenges:
»» Empower internal groups to respond quickly
and cost-effectively to market demands for
test, trial and POC environments
»» Support remote offices that need to
turn |on computing resources easily and
inexpensively, without loss of productivity
»» Maintain control and security policies
over cloud usage while enabling
self-service agility
With CloudSwitch, you have a flexible,
low-cost option to provision on-demand
sandboxes where various groups within
the organization can conduct the short-term
projects they need, and then turn off cloud
resources as soon as a project is done,
paying only for what they use.
Labs On Demand
9
With CloudSwitch, you have a flexible, low-cost
option to provision on-demand sandboxes

10. 10
Case study
A fast-growing ISV needed to build customer environments on the
fly for POCs and testing of new features before rolling these out in
customers’ live production sites. The company’s data center resources
were fully provisioned and they were having trouble responding quickly
to this often ever-growing demand. Using the cloud and CloudSwitch
to “spin up” labs on demand now makes it easy for this ISV to test
new features fully without impacting their customers’ businesses.
Using the cloud and CloudSwitch to “spin up”
labs on demand makes it easy to test new features
Labs On Demand

11. Marketing websites and portals are naturally
spikey due to increased traffic from market-
ing campaigns, holiday promotions, major
launches and more. You need to provision
resources to accommodate this additional
traffic and demand. You’ve run out of data
center space, budget or power, and your colo
is maxed out. Rather than endless build-outs
of expensive data center or colo footprints,
you can leverage the cloud to host these
websites and portals.
Using the cloud for the overflow capacity
while maintaining a steady-state pool of
resources internally will allow you to:
»» Automatically scale resources that ebb
and flow as the spikes occur, paying for
only what you need, when you need it –
and turn it off when you’re done
»» Avoid expensive colo build-outs or capital
expenditures for peak periods
»» Maintain enterprise control and security
over cloud resources, without building
out complex and expensive networking
capabilities
Organizations are using the cloud and Cloud-
Switch for rapid provisioning and scaling to
meet peak usage. With CloudSwitch you
have the ability to easily move between
clouds and then pull your applications back
into the data center, with no cloud lock-in.
Hosting Infrastructure in the Cloud
11
Organizations are using the cloud and CloudSwitch
for rapid provisioning and scaling to meet peak usage

12. 12
Case study
A popular B2C website sees heavy traffic spikes coinciding with major
holidays and marketing campaigns. Rather than provision new equip-
ment or rent more space in its colo – both expensive options – this
company now leverages the cloud and CloudSwitch to handle peak
overflow traffic easily, giving website visitors direct access to cloud
resources through public IP addresses, while managing these same
resources through CloudSwitch’s secure data center connections. The
company can use different cloud environments based on geographic
requirements, and shut off these incremental resources once the web
traffic has returned to steady state.
Leverage the cloud and CloudSwitch
to handle peak overflow traffic easily
Hosting Infrastructure in the Cloud

13. We hope this eBook has helped you understand how you
can get started in the cloud. With CloudSwitch, this process
is so fast and easy that you can be measuring results almost
immediately and showcasing real cloud deployments as you
build your cloud strategy.
About CloudSwitch
CloudSwitch delivers the enterprise gateway to the cloud. CloudSwitch’s innovative software
appliance enables enterprises to run their applications in the right cloud computing environ-
ment—securely, simply and without changes. With CloudSwitch, applications remain tightly
integrated with enterprise data center tools and policies, and can be moved easily between
different cloud environments and back into the data center based on the requirements of the
business. Backed by Matrix Partners, Atlas Ventures and Commonwealth Capital Ventures,
CloudSwitch is based in Burlington, MA and is led by seasoned entrepreneurs from BMC,
EMC, Netezza, RSA, SolidWorks and Sun Microsystems.
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