1. IBM Cloud Computing Specialty
Specialize to gain enhanced benefits and
take advantage of the rapidly growing
cloud opportunity
Cloud computing is a rapidly growing market Partner initiative creates a single program
opportunity expected to more than double that covers the full breadth of IBM’s cloud
from $68.3 billion in 2010 to $148.8 billion capabilities, including software, systems and
in 2014, according to industry analysts. The services. The IBM Cloud Computing Specialty
IBM Cloud Computing Specialty is designed supports five types of Business Partners
to help our Business Partners engage more that demonstrate their expertise and client
closely with each other and with IBM in this success in cloud computing:
key growth area. This new IBM Business
• Cloud application providers, who deliver applications through the cloud,
such as with Software as a Service (SaaS)
• Cloud builders, who engage in consultative and solution selling of multiple
IBM offerings, and want to more fully participate in cloud opportunities to win
higher value, higher margin deals
• Cloud infrastructure providers, who provide a public cloud service on which
application vendors and companies can host their solution
• Cloud services solution providers, who have an established practice,
leveraging one or more IBM Cloud offerings and providing end-to-end cloud
solutions to their clients
• Cloud technology providers, who provide the tools, services and
technologies that help other IBM Business Partners and enterprise clients use
the cloud more effectively

2. Benefits
No matter which path is right for your The IBM Cloud Computing Specialty can help
company, the IBM Cloud Computing Specialty IBM Business Partners in a variety of different
will provide you with the unique capabilities areas, including their marketing, technical,
you need to establish a cloud solution that is training and collaboration efforts:
smart, secure and ready for business.
Cloud Cloud Cloud services Cloud
Benefit application Cloud builders infrastructure solution technology
providers providers providers providers
Marketing
IBM Cloud Computing Specialty mark P P P P P
IBM confidential updates on the
IBM cloud strategy and roadmap P P P P P
Access to an IBM relationship
representative P - P - P
Business development funds P P P P -
Business development workshop P - P - -
Market your IBM Cloud Computing
Specialty sales enablement kit - - - - P
Selling
Cloud assessment tools - P - P -
Cloud mentoring vouchers - P - - -
Collaboration
Expanded use of LotusLive™ P P P P P
Networking opportunities within the
specialty ecosystem P P P P P
Note: The benefits shown in this figure represent the current offerings of the IBM Cloud Computing Specialty. These benefits are subject to
change by IBM at any time.
Getting Started
Once you have found the path that best cloud solutions. The website also includes
matches your company’s cloud business information about the requirements your
objectives, visit ibm.com/cloud/partner to organization needs to meet in order to qualify.
learn important program details, including After you have reviewed these requirements,
the IBM cloud products and services that contact your IBM representative, or send an
qualifying Business Partners can use in their email to saas@us.ibm.com.
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