Les solutions as a service au service des métiers - Loic Simon - Club Alliances IBM - Colloque Saas et Cloud
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Présentation préparée à l'occasion des Colloques SaaS et Cloud de Strasbourg [8 mars] et Metz [17 mars] organisés par Cloudr et animés par Cloudr, le Club Alliances IBM, SAP et Microsoft [Stg].
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Les solutions as a service au service des métiers - Loic Simon - Club Alliances IBM - Colloque Saas et Cloud
- 1. Les Solutions as a Service au Service des Métiers dans l’Entreprise Loic Simon - Club Alliances, IBM - Loic_simon @ fr.ibm.com +33 6 76 75 40 71
- 3. Le JARGON du SaaS et du Cloud !
- 5. L’usage du SaaS à ce jour
- 6. Un monde de plus en plus « Everything as a Service »…
- 7. Les Services de Business Process s’adaptent au Cloud et en bénéficient
- 19. La vraie valeur du SaaS et du Cloud : Permettre de transformer le Business ! Social Business Business Analytics Mobility Managed Cloud Services
- 21. SaaS = Software as a SERVICE Avec le SaaS, vous ne louez PAS un LOGICIEL, vous souscrivez à l’expertise d’un prestataire de SERVICE !
- 22. Au delà des Nuages… Smarter Planet Business Analytics Social Business Cloud Computing
- 23. Smart traffic systems Smart water mgmt Smart energy grids Smart healthcare Smart food systems Intelligent oil field technologies Smart regions Smart weather Smart countries Smart supply chains Smart cities Smart retail
- 24. SaaS = Réalité Augmentée Inbound Marketing Campagnes d’emailing Lead Nurturing Sales Analytics Animation commerciale Prévision des ventes CRM Search Engine Optimization
- 25. Marché Fonction Campagne Livre blanc Point de vue Guide Témoignage… CAMPAGNES INFRASTRUCTURE Inbound Marketing : de la Visibilité à la Génération de Leads
- 29. Pourquoi l’informatique continuerait-elle à utiliser des « cols bleus logiciels » ?
- 31. Cloud, SaaS, comment choisir, planifier et démarrer ?
- 36. … Pour mieux répondre aux enjeux Business Diminuer les Risques Garantir de bons niveaux de sécurité et une résilience maximale Accroître la Flexibilité Capter de nouvelles opportunités avec une plus grande agilité Améliorer la Qualité de Service Améliorer la qualité et créer de nouveaux services pour mieux servir le business Faire plus avec moins Réduire les investissements et les frais opérationnels
- 39. Documents et Veille Marché : www.forumcloudibm.com www.saas-guru.com http:// leblogducluballiances.blogspot.com
- 42. ANNEXES
- 44. Les Bénéfices du Cloud pour le Business [et bien sûr pour l’informatique] Automatisé Temps de cycle plus rapide Réduction des dépenses opérationnelles Utilisation automatisée Compliance accrue Securité optimisée Meilleure expérience utilisateur Standardisé Accès plus simple Pricing Flexible Réutilisation et partage Intégration plus facile Virtualisé Taux d’utilisation plus élevé Bénéfices liés aux économies d’échelle Réduction des dépenses en capital Fournir des services de plus grande qualité Faire plus avec moins Etre beaucoup plus agile et réduire les risques
- 47. IBM propose la même architecture Cloud, quelque soit le mode de déploiement choisi. Système sur mesure “ on premise” Système pré-intégré “ appliance” Service “ as a service”
Notas del editor
- Quelle conséquence ce modèle a pour l’entreprise ? Une transformation à double niveau : A la fois au niveau du SI avec une amélioration drastique de l’efficacité opérationnelle, source d’agilité et avec pour conséquence, cette faois-ci au niveau de l’entreprise d’un vrai levier d’innovation et de création de valeur : mise en place de stratégies plus rapides, acquisition de nouveaux marchés geographiques ou metier accélérés, …. (Citer ex. V. Haas) (Transition ) Ces promesses crèent aujourd’hui un vrai engouement pour le Cloud… pour preuve, les chiffres marché
- Slide 2: As the world gets smarter… NOTE TO PRESENTER: You can customize this page by talking about the important business drivers in your industry: Better revenue streams; Updating customer insight; Driving out costs; Successes with instrumentation. What is the business agenda of your customer - and how will it impact the demands on IT. ------------------------------------ General Speaker Notes: In November of 2008 IBM’s CEO Sam Palmisano introduced a new vision for IBM and our business and government partners about how we all should work together to make the world a better place to live, work and play – the Smarter Planet. IBM has been talking about our vision for a smarter planet for over a year now- and working with thousands of clients - with great success and traction taking hold. There’s no doubt that in almost any industry today, digital and physical infrastructures are coming together more and more. To some extent – today - almost anything – any person, object, process or service -- can become digitally aware and connected. Every industry is experiencing the benefits, and feeling the challenges, being presented by a smarter planet that is more instrumented, interconnected and intelligent. (Use an industry example, if possible, to bring point to life. See below) Transition Line: What does this mean for you? As the world gets smarter, the types of demands on the infrastructure, both business and IT, will continue to grow. (Speaker note- consider picking one example from below – or one from your own industry). Smarter Traffic – City of Stockholm, Sweden Take one example, one issue that many of us face each and everyday is dealing with traffic. As a major city government, clogged highways create massive headaches: managing traffic flow, impeding emergency services, and creating a large carbon footprint. The city of Stockholm came to IBM with a project to change that. They had a goal of reducing rush hour traffic by 20%, increasing use of public transportation, and basically reducing their carbon footprint. Working together, we made their highway system “smart”, monitoring traffic volumes, and as traffic increases the tolls for getting into the city go up. The heavier the traffic, the more it goes up, thereby driving a behavior change, but also making people aware of how many cars are on the road. The project was a huge success. They saw their traffic volumes drop by over 20% in 60 days, use of public transportation, trains and buses, increased significantly, and their toll revenue went up as well. They are now taking that money and putting it back into more and enhanced public transportation. IBM is now working with over 15 cities around the world on instituting a similar system. Smarter Traffic – Maptuit.com Maptuit.com, based in Denver, Colorado is one that many of you use their cloud delivered service without any idea of who is providing the information. For all who watch their morning and evening local news and see a traffic report that includes an illustration on the television showing realtime data of speeds of vehicles around the major highways, that system provided is created and delivered by Maptuit.com. But their implementation extends far beyond providing local consumers traffic information. Smarter transportation includes the ability to get trucks for point A to point B more efficiently, using less fuel and getting there faster. Maptuit.com, based in Denver, Colorado is doing just that by leveraging the cell signal data between cell towers to monitor speeds, traffic congestion real time and guide drivers in the best way to arrive at their destination. In fact, a major global retailer is now signed up with them, as they were able to prove their technology in a pilot that would save the retailer over $1.5 million per year in just ONE city. The pilot involved getting for delivery trucks per day from a distribution center located between Fort Worth and Dallas Texas to a store located in east Texas. After doubts about the planned directions for the truckers, the Transportation Director ok’d their guiding the trucks for 1 week. At the end of the week, using the information from Maptuit.com, the trucks averaged 8 fewer miles per trip and a savings of nearly 23 minutes. This translated into major dollar savings for this retailer. But that’s not all of the story. How does Maptuit.com get their information? Satellites? Local people on the street? Local police information? No…they track the timing of the signals between individuals cell phones and the towers to be able to ascertain the speed of the motion of the cell phone. Absolutely incredible to take would be considered extraneous information to a telephone company and turning it into valuable information used around the world today. Intelligent Oil Field Technologies - Statoil Statoil, a global oil company, has many offshore operations. Each of these offshore platforms are incredible production facilities: highly automated, computerized, and monitoring real-time the quality of what is being pumped from the ground of each wellhead of the platform. However, they needed productivity to improve. Globally, on average, only 37% of what is pumped out is actual useable crude oil. Statoil was achieving productivity higher than the global average, but still not where they needed to be. Partnering with IBM, we analyzed the volumes of data they had on what had been pumped from each wellhead and discovered that the oil fields deep underneath the surface of the earth ebb and flow, just like our oceans. By analyzing the data real-time from all the platforms covering a single field, we are now able to predict when a platform should be pumping, and when it should be shut down. By knowing in advance when a platform will be most productive, Statoil has been able to improve productivity by over 20% in 10 months. An added bonus is that their platform operating expenses have dropped by over 30%. Why? Because they can now predict the proper worker scheduling, without large amounts of downtime, or overtime. They also can now prepare for routine maintenance in a predictive manner. This was a project that drove down costs, and provided for breakthrough productivity improvements. IBM is now working with several other oil companies on similar implementations. Smarter Food Systems – Matiq As a well recognized meat processing company, Matiq wanted to continue their tradition of delivering quality meat products and at the same time head off at the pass any issues that might arise from meat that may have been contaminated prior to their acquiring it. Given that they ship meat to several companies across the Nordics and Northern Europe they wanted to institute something that would allow them to quickly and easily deal with a potential problem. Enter IBM. Working together we instituted a first of a kind sensor tracking system that allows them to track every single package individually right down to the cash register. Ideally, they are also figuring out how to actually track down to the purchaser if they are willing to identify themselves. Their goal was simple, continue to deliver quality and ensure quality no matter where it is in the distribution process. Smarter Healthcare – University of Pittsburgh Medical Center (UPMC) Our healthcare is becoming smarter as well, and generating vast amounts of information. For example, today not only do they provide one dimensional x-rays, and MRI images, today we do both in 4 dimensional imaging – that is full 3-D with the factor of time added in. These ‘streaming” images are providing huge insights in improving overall healthcare, but they are also presenting huge challenges in medical record management, storage, and accessibility (i.e.., networking bandwidth). Recognizing this as an opportunity rather than a hindrance, UPMC instituted a new records management system such that any patient of UPMC can authorize and provide access to all of their providers affiliated with UPMC, and quickly and easily access their records without fear that the provider may be making duplications of the information. UPMC provides the single repository, and providing the records to extended affiliated providers electronically for a nominal fee, and allowing those providers the ability to NOT have to store the information directly and on their own. Quicker access, more accurate information shared across all providers, better care are all goals achieved by UPMC with their solution. Smarter Healthcare – Christchurch Hospital, New Zealand Being the closest hospital supporting all the missions to Antarctica, you can imagine that they are quite busy, and many times have emergencies at all possible times. They were challenged with getting patient information to the doctors and nurses quickly, and being able to locate key specialists fast enough. Working with IBM and a business partner, they instituted a hospital wide communication system that allows for direct communications from the badges of the staff. They can contact one another, they can quickly contact patient records, they can even place telephone calls directly from their badge, all voice activated. Providing care more quickly, saving lives…these are the goals and values that the hospital wants to be known for. Smarter Healthcare – Hospital system supporting West Texas West Texas is a unique location, and a tough location for a hospital and emergency medical services to support. While they are very modern in their cities, especially their emergency services, much of the population they serve is scattered across 7500 square miles. Many times when they deploy an ambulance to a rural home or location, it can take as long as 1 ½ hours to arrive. Once arriving, then the emergency services teams must ascertain information, deal with the crisis, and try to work with the doctor over the telephone. Working with IBM, they recently instituted a communication system that provided a direct connection between the hospital and ambulance. This allows the hospital to gather important data from the patients records and make it directly accessible to the emergency services team. Once arriving on scene, via this direct link the doctors at the hospital get live data and information directly from the EMT’s electronic equipment, and can provide remote care quickly and efficiently. Staying in contact with the ambulance during the entire transport time they ensure the best care possible given the conditions. However, they also needed this solution to comply with HIPAA regulations, and sharing patient data with the EMT’s did not meet the standards. So leveraging IBM”s endpoint security solution, they were able to share the information remotely with an assurance that the information would not be copied, downloaded to CD, USB, or used in anyway outside of the immediate emergency. Smarter Energy – Energie Wurttemberg, Centerpoint Energy, Did you know that on average around the world, only 27% of the electricity that is generated is actually used to power something? Now, using the power of electricity is using the “flow” of the electricity, similar to water power. So when our power plants are creating electricity they must disperse it across the system to keep the flow going. Traditionally, a power plant would build up to a certain volume, and then broadcast out across the entire system. So if one area really needed less electricity, but another area needed more, then the power plant would have to generate more across the entire network. About 5 years ago, partnering with IBM, utility companies began to make their energy networks “smart”. This meant instrumenting and interconnecting the grid with a main monitoring system that would track actual electric usage, and then route power across the grid according to need. This has driven huge productivity improvements, in some cases experiencing overall utilization in excess of 50%. For many companies around the world this has also eliminated the need to build new power plants. In fact some have told us that they believe they can wait as many as 5 years before looking to expand power production. Energie Wurtemberg in Germany took this one step further. After instituting a grid plan, they were still running into times of not being able to provide sufficient power to meet demand. After analysis they discovered that the culprit was the consumer and their unbridled use of power. Working with appliance companies they began to instrument appliances and provider a variable payment reader that would let the consumer know how much they would be paying if they used the appliance at that moment, vs paying less by using it outside of usage peaks during business hours. Overall they saw the peak energy demand drop by 20%, all due to informing the consumer and allowing them to choose how and when to use electricity to save money and be more energy conscience. They too have now moved out by about 3-5 years any plans to build a new power plant. Smarter Retail – Chinese department store Smarter retail and smarter supply chains mean leveraging RFIDs and digital information to make the shopping experience better for the consumer, and making sure that what the customer wants to buy, is on the shelf. Teaming with IBM, a major retail company in China has implemented an automated stock management system that has all of their suppliers monitoring product usage and store inventory needs real-time at each and every store. When an item reaches the trigger point, automatically the supplier is shipping replacement stock, with a guarantee that it will be in the store within 72 hours. Smarter Retail – US grocery store Another example is leveraging security cameras to monitor shopper behavior, or the ability to then move stock that is in high demand to more convenient places for customers to see and buy. Or, targeting certain buyer categories based on their shopping habits. Much is being done to improve store sales, while simultaneously improving the shoppers experience and thereby customer loyalty. For example, Kroger stores leveraged this knowledge to move sugar cereals lower on the shelves in order for the kids to have access to them, and see them. It was successful. Yet at a local grocery store this was also frustrating to the mothers, and after several complaints the local store manager moved them back up to the top shelf. So here all the data in the world may work, but it still comes down to managing customer relationships. Smarter Retail – first of a kind “spoken cloud” – China Department store In China the department stores are simlar to the “super stores” of the discount stores as they carry fresh produce. In China, they’ve made a commitment that this produce be grown locally. So with over 20,000 vendors to support their stores, you can understand the challenge they face in managing this for best prices, quality, and meeting delivery schedules. They contracted IBM Research to work with them to develop an alternative that could automate the purchasing process for their produce. Working with IBM they created a “spoken cloud” integrated with an online web commerce solution. Here the farmers can either log on, or telephone into the system, learn what produce is needed and provide their bids. Once selected as the supplier for the day they are again notified by the system either by web, phone, or both. This has dramatically reduced the manual labor involved with managing these local farmer suppliers, while improving tremendously the choices available for the consumers at the best possible price. Smarter Water Management According to the World Health Organization 1 in 5 people lack access to acceptable drinking water. Working with Tokyo Glass and King Abdul Azziz City for Science and Technology, IBM Research has developed a membrane that can filter even arsenic contaminated water quickly and easily. This new technology would be wonderful for locations such as Thailand, where over 2/3 of the country has fresh water supplies but they are naturally contaminated with arsenic. Combining this with new water management technologies and the ability measure and predict water supply and usage, IBM is helping solve one of the world’s top living condition issues. Smart Supply Chains - Chinese department store Smarter retail and smarter supply chains mean leveraging RFIDs and digital information to make the shopping experience better for the consumer, and making sure that what the customer wants to buy, is on the shelf. Teaming with IBM, a major retail company in China has implemented an automated stock management system that has all of their suppliers monitoring product usage and store inventory needs real-time at each and every store. When an item reaches the trigger point, automatically the supplier is shipping replacement stock, with a guarantee that it will be in the store within 72 hours. Smarter Supply Chain – Pharmaceutical As a supplier of much needed medicine in times of crisis like earthquakes and floods, this company provides emergency medicines to remote locations, of which many are temperature, humidity and time sensitive. Working with IBM and business partner they instituted an instrumented tracking system that would track each and every shipment, and the recipient, shipper and supplier would all have visibility to the data. By actively monitoring the shipment, if at any time the medicine is exposed to unacceptable conditions that would cause it to spoil, the shipper will automatically order a reshipment and return the original to the supplier. This is saving as much as 2 weeks in time for getting the medicine to the location, as previously they would have no idea if it had spoiled until it arrived, and then the recipient was responsible for getting in contact with the supplier to reorder. Smarter Supply Chain – Southeast US utility, Major package shipper For many organizations trucks and vehicles are the lifeblood to their providing their services and the quality of the service they deliver. For that reason, they have been working with IBM to explore new ways to maintain the vehicles leveraging technology and sensors attached the trucks. For the utility company in the SE U.S., they are now actively monitoring key data on all of their vehicles, and know in advance when a problem is starting to occur. Overall they have seen their fleet maintenance costs drop by over 20%. Many major package shipping companies around the world are now deploying similar solutions. Smarter Supply Chain – Matiq See above under Smarter Food
- Because ultimately IT is the lifeblood of the organization. As processes become more interrelated and complex, IT will be called on to solve the problems in a more streamlined and cost effective manner. As customers need to innovate and respond to challenges faster, IT will be called upon to quickly enable the innovation. So IBM is helping our customers achieve key goals that will enable their IT to be an enabler of innovation and a catalyst for change rather than a roadblock and inhibitor as it may be today.
- ISSC Slide 1 : Nuage et passerelle Cette image a beaucoup de significations : 1/ Avant tout, la stratégie d’IBM autour du Cloud Computing est claire : c'est loin d'être nuageux ! (==> Une mise en contact avec le public) => Vous vous posez un certain nombre de questions, comme : Quelle est la stratégie d'IBM vis à vis du Cloud : qu'est ce qu'on fait ? Qu'est ce qu'on veut faire qu'on soit en mode public? en mode privé ? Sur quelles couches physiques (ensemble des serveurs) et couches supérieures (architecture open/ouverte editeurs de logiciel) nous nous reposons ? => Nous dissiperons la brume au cours de la journée (IBM propose effectivement des composants / assets (ex : Rational) et des solutions intégrées, IBM travaille dans un écosystème avec des partenaires, …) 2/ Pour IBM, le Cloud n’est en rien une révolution, c'est une évolution ... La virtualisation on en fait depuis très longtemps, le « on demand », nous fumes précurseur, et tout ce qui est outsourcing fait partie de notre cœur de métier… => On a déjà commencé à traverser la passerelle du Cloud depuis longtemps. 3/ Mais aujourd'hui, nos clients/vous sont/êtes au début du voyage et on va les/vous aider à arriver à franchir le pont de l'autre bout . Peut importe ce qu'il y a sous le nuage, c’est aussi ça le Cloud : l’infrastructure devient transparente pour l’utilisateur… nous avons juste pour ambition d’aider nos clients à aller vers l’autre bout du pont
- The economic factors driving cloud computing are not new technologies. Rather it is the combination of existing technologies with a focus on the end user and enabling the end user experience. Virtualization drives higher utilization which lowers capital expenses. Standardization also reduces capital and labor costs, while automation reduces management costs, drives an enhanced user experience and automates many manual tasks to reduce errors and reduce the costs associated with managing an environment. You can have cloud without these elements, but it will not be a cost effective cloud that delivers with stability and an enhanced end user experience of self-enablement and self-management.
- So what is really different about cloud computing? A tradition enterprise tends to pull together resources and deploy them in support of a business function workload on project at a time, or in silos. The resources are dedicated to the workload and are unable to support other workloads where they could be leveraged as added support. Cloud computing on the other hand leverages a pooled resources environment that uses virtualization in order for the physical assets to support multiple workloads. In order to drive efficiency of the delivery to enable the self-service, self-management of cloud computing requires standardization of the assets (hw, sw, delivery) as well as automation. This is what delivers a responsive end user experience. So from the end users point of view it is elastic in scalability, accessible from any device, anywhere, any time, and if charged pay only for what they use during the time they are using it. From a provider’s perspective its about an environment of highly virtualized resources that are location independent and have automated service management to handle provisioning, de-provisioning, change management, security and overall environment controls.
- Nécessite de gros réseaux de communication Réseau versus sécurité Agilité clé Op Exp: Coûts de fonctionnement Cap Ex: Coûts d’investissement Les coûts d’investissement sera d’autant moindres que l’infrastructure est évoluée en technologie.
- So how is IBM helping? Well let’s start by reviewing the foundation. At the end of the day there really are only 3 ways in which an organization can get the IT support it needs to properly support their organization. First, they can build it out on their own or with someone’s assistance. Second, for key workloads, or functions they can acquire pre-integrated systems or appliances that accomplish the task, and then run and manage it themselves. And third they can acquire the IT, or IT support as a form of service from a third party. Acquiring IT as a form of service could be as simple as monitoring servers to as complex as outsourcing, with hosting and managed services in between. No matter which IT acquisition model they choose, cloud computing is a new delivery and consumption model that spans all three. A company can build out their own private cloud environment, they can purchase a pre-integrated system designed specifically deliver a cloud delivered workload, or they can acquire a cloud delivered workload as a service from a third party. Cloud computing evolved from internet consumer services and is about creating a delivery and consumption model of IT-enabled services that is all about the end user experience, end user control, and end user self-management.
- Steve Mills 09/15/10 100915 MILLS WebSphere eCommerce Forum Toronto.ppt Extending from the existing capabilities of WebSphere Commerce, IBM now intends to support the entire "opportunity to fulfillment" lifecycle, starting from Marketing – with capabilities of newly-acquired companies Unica and Coremetrics, moving into Selling, where WebSphere Commerce offers powerful capabilties, to Fulfillment, where Sterling Commerce and ILOG make strong contributions. This is all supported by a powerful foundation based on IBM's industry-leading middleware.