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GETTING COMFORTABLE CHARGING MORE: 
Overcoming "Head Trash" That Holds Most Coaches Back! 
An Interview with Howie Jacobson, Ph.D. and Glenn Livingston, Ph.D. 
(This is a Transcript of a Free Full Length Audio Available for Download Below) 
http://www.coachcertificationacademy.com/SendToHowie1.htm?n=1 
Glenn Livingston's companies have sold over $20,000,000 in 
consulting and/or coaching services. Glenn has worked with over 
1,000 coaching clients and directly supervised many coaches and 
psychotherapists, and his company's work and theories have 
appeared in dozens of major media. 
Dr. Howie Jacobson earned his bachelor's degree from Princeton 
University and his Ph.D. in Education from Temple University. 
After working as a school teacher for several years, Howie 
decided to develop educational programs for the business world, 
and specializes in creating simple, easy to understand methods 
for teaching complex concepts. He's the author of AdWords for 
Dummies (Wiley Publishing), and has co-authored a book "Whole" 
with T. Colin Campbell (author of "The China Study" - the world's 
largest epidemiological study on nutrition and disease). Dr. 
Jacobson has also developed his own online marketing agency, 
traveled the world presenting his ideas, work, and theories, and 
maintains a small, high priced coaching practice from his home 
office in North Carolina. 
AN IMPORTANT NOTE BEFORE WE BEGIN: 
In Just 12 Weeks You Can Become a Certified Professional 
Coach, Confident in Your Ability, and Fully Equipped to Grow a 
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any other program on the market. By the time you've earned your credentials we know you'll be secure in your ability 
to work with clients, produce results, and to build a thriving practice... 
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last day of class—just show us you've actually completed 75% of the assignments and let us know you'd like your 
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1
Glenn: Hey, this is Dr. Glenn Livingston. I’m here with one of my good friends, 
Howie Jacobson. How are you, Howie? 
Howie: Wonderful, Glenn. How about you? 
Glenn: Are you really wonderful? 
Howie: I really am wonderful. 
Glenn: I heard that about you. 
Howie: I would not bullshit your listeners. 
Glenn: Thank you. 
Howie: We'll do another call and I tell you I’m crappy and then tell, “No, I’m 
2 
telling the truth now." 
Glenn: You got a lot of people calling you to see if you need a free coaching 
session after that. The reason I wanted to talk to Howie today was 
because Howie is someone who has done a lot of soul searching, kind 
of spending a lot of time crafting the life that he wants. He does a good 
deal of mostly business coaching, right, Howie, on the coaching side? 
Howie: Yeah. It all starts as business. Let’s put it that way. 
Glenn: That’s an interesting comment in and of itself. There's almost no type of 
coaching that doesn’t become personal coaching on some level, right? 
Howie: Right. We are the limiting factor. The things that are limiting factors, it 
could be, you know, our business model, our mental health, our 
emotional health, our spiritual health, our physical health. Part of the 
job of the coach is to kind of figure out where there's a good inflection 
point. 
I have clients for whom they want to talk about marketing. The 
conversation naturally moves to what did you eat for breakfast because 
that’s actually more important. 
Glenn: Because the reason they're not succeeding in their business because 
they're not feeding their body correctly. It’s difficult to think when you 
don’t feed your body correctly, right? 
[0:01:14.7]
Howie: Yes. Like coaching someone to win a NASCAR race and there's no fuel 
3 
in their tank. 
Glenn: Right. 
Howie: You can spend all the time you want watching the videos of your 
competitors but get some fuel in your tank. 
Glenn: There you go. Howie is also the author of couple of well-known books, 
AdWords for Dummies and actually a book that's about to come out 
which is called Whole , co-author is T. Colin Campbell from The China 
Study. Howie, I find that very impressive. I don’t know if you find that 
very impressive, but I find it impressive. 
Howie: I still find it impressive. 
Glenn: Good. 
Howie: I used to find the AdWords book impressive and then I didn’t anymore 
but I’m still at the -- pinch myself that I got to write a book with Colin 
Campbell. 
Glenn: Yeah. You definitely deserve it. You definitely deserve it. It is 
impressive. You should. 
What I really wanted to ask you about today was, there was a time 
when you really weren’t comfortable taking money for coaching, there 
was a time when you hadn’t had any coaching clients, when maybe you 
had a bunch of insecurities and ambivalences about what it might be 
like to coach professionally. I wonder if you can kind of take me back to 
the time, talk a little bit about those insecurities. Then we can take the 
journey together and understand what your first client experiences were 
like and how you got over some of these insecurities. Would that be 
okay? 
Howie: Sure. Sure. Sure. I can think of very specific structural issues that 
gotten my way at first. One of them I think is probably comments of 
most people which is that we end up being drawn to helping other 
people with our own problems. If I want to be a communications coach, 
it’s because that’s where I struggle regardless of the time and 
experience that I’ve had getting good at it that it’s kind of an inherent 
area of weakness. I became a marketing coach because I found 
marketing so painful when I was starting out that I had to sort of learn a 
whole bunch of stuff to overcome it so that what comes easily to us 
tends to be stuff we don’t coach on because we don’t think it’s a such a 
big deal. If we can do it, we assumed everyone can do it. 
[0:03:02.4]
It’s the stuff that we struggle with that we end up learning well enough to 
help others. Yet structurally, the fact that we struggle at it, at least for 
me, meant that I had a lot of doubts of whether I really could help 
anyone else. 
Glenn: Right. I guess another way of saying that is that if you put yourself in 
the position of being the person responsible for teaching something, 
there's almost no better way to master a topic than to be forced to teach 
it. There's also almost no better way to give yourself a heart attack. 
Howie: None of us is perfect with the exception of Sharon, if she's listening to 
this but there are still areas where I struggle. There's a feeling that can 
come up for me of like sometimes I’m coaching to the book like it’s not 
my stuff, it’s not really fully in me on a cellular level but here's a book 
that has a technique that I know that they could benefit from so I’m 
going to teach them that. Sometimes, it feels like it’s an out of body 
experience. I really don’t have the right. Something like that, that used 
to come up a lot for me, that I’d be sharing some really, really useful 
technique that I’d read. Maybe I wasn’t doing it fully myself or I wasn’t 
doing it at all but I’m a teacher so I could teach them that. Then I'd feel 
like, “Oh, God. I’m such a fraud. It’s not even my own thing.” 
Glenn: How did you evolve from there? 
Howie: One thing that was very helpful was realizing that not everybody reads 
the books I read. There's a certain value to the fact that I devour books. 
It’s like the librarian didn’t write any of the books but a good librarian 
can get you the right book. I started to see that there is value in just 
that, in being able to point. I was listening to a really interesting 
interview with a guy whose name I can't remember who’s a poet 
laureate of something or other. He was talking about that plagiarism is 
the new art, that being able to point to things is more important than 
creating things. He pointed out like Boing Boing blog because all they 
do is point at interesting things. Boing Boing is arguably more 
significant than any of the things they point at. We live in a world in 
which curation is at least as important as content creation because 
there's so much stuff out there. 
Glenn: Remember the old Abraham Lincoln quote about that? 
Howie: No. 
Glenn: Abraham Lincoln said that it was not necessary to be an inventor of 
ideas. It was enough to be a retailer of ideas. He actually considered 
himself more of a retailer of ideas than an inventor of ideas. 
4 
[0:05:20.0]
Howie: Huh, I like that. 
Glenn: Well, I didn’t invent that. I'm just relating it. So you began to realize that 
there was a value in pointing being a retailer of ideas? 
Howie: Well, not just a retailer but a tailor of ideas, that I was good at seeing 
where someone else had solved the problem that that story could be 
beneficial. Before I got into business, one of the things I did to make a 
living was storytelling, some folktales, traditional stories but I also was 
writing a lot of my own and telling stories. I discovered that stories well-told 
have a huge potential for healing. I can’t really explain it. There's 
people who've written about it in very deep ways but I do know that 
telling the right story to the right person can make them feel relief, can 
make them feel hope, can make them feel energy. Who cares where 
the story came from? I've been reading a lot of weird stuff lately. I was 
reading about someone who does channeling, you know, channeling 
spirit, disembodied spirit voices. They're basically saying that 
everybody channels, like that’s all we are. You may think that you're 
original. No one ever chose an idea. They either come to us or they 
don’t know. Then we're all basically channels for spirit of some kind. 
That was other thing, it was realizing what was and what wasn’t my 
responsibility as a coach. I felt like I had to be brilliant. Like every 
minute, I had to be totally brilliant. The truth is all I had to be was 
present. 
Glenn: Right. 
Howie: That was actually harder than being brilliant. I find it rather easy to sort 
of dazzle people with my erudition. I find it very hard to not check my 
email when they're talking to me. 
Glenn: I think that’s a good point because there are a lot of feelings that come 
up when you put yourself in a position of creating an environment. It’s 
called a holding environment where you make it possible for a short 
period of time for people to be completely safe to say whatever they 
needed to say in words, to feel whatever they needed to feel. The 
reason that can become very difficult to be present for is because you're 
going to have those feelings along with them. Feelings are kind of 
contagious. All the reasons that they've been screwing up their life by 
hiding from those feelings and thoughts that they don’t really want to 
have, when you create that environment and make it possible for them 
to have them, you're going to feel it also. You're going to want to get 
away from it just like them. 
It's actually part of what I think is one of the hardest and also most 
significantly influential parts of coaching because most people in their 
lives 
5
6 
[0:07:40.8] 
respond with the same reflexive fear or compulsive talking or some type 
of behavioral emphasis and they can’t allow themselves to just be 
present. When you can teach yourself to do that for someone, you 
become different than everybody else in their life. You become an 
experience that they can’t get anywhere else. 
It’s incredibly powerful and also in some ways incredibly difficult which 
is why I always say you know, one of my competitors talk about, “Well, 
in coaching, you don’t have to have answers, you just have to have the 
questions." Well, yeah, that’s true. You don’t have to have answers. 
You don’t have to perform. But it’s not really accurate to say you just 
have to have the questions. You have to have the presence of being 
and the fortitude to see that through so that they can sit with their 
reactions to those questions and think new thoughts and come to new 
solutions that they’d never would have come to without that thinking 
intervention. I think what you're kind of casually describing is really a 
very deep and profound journey that every coach needs to take. I’d be 
curious to know more about how that evolved for you. 
Howie: I’m really a little breathless with the way you just described it because 
so many things are just falling into place for me. I really appreciate the 
articulation you just gave. When you started talking, I pulled up a book 
from my shelf called Flawless Consulting by Peter Block. The main 
thing I remember from this long book which I read many years ago and 
somehow it has escaped all my purges is that your body is your only 
instrument as a coach, as a consultant, as anything. So that the ability 
to feel those feelings with people and not have to push them away or 
get distracted or talk over them actually those feelings that come up in 
us when we get to know them and become sensitive to them are 
actually our best guides towards what’s going in our client because we 
are resonating with whatever is up for them. 
I find myself getting anxious to that something, I used to dismiss it; now, 
I speak it. I’m feeling some anxiety around this how is it for you or I’m 
really curious about this. I’m not using my cognitive clever brain to 
solve their problems. I’m using a type of empathy that trusts my own 
body, my own intuition as a compass. I guess when you say, “What’s 
my journey to that?”, it’s been doing a hell of a lot of personal work to be 
able to sit with unpleasant feelings is not something that came naturally 
to me. I don’t know too many people to whom it does but to do the kind 
of work where I was forced to face situations, criticisms, relational 
difficulties and not die. 
Glenn: [Inaudible][0:10:11]
Howie: My assumption is I will do anything to avoid that type of conversation 
because if I have it, I will be annihilated. I cannot survive that. As 
ridiculous as it sounds, that was my working philosophy for years and 
years. I think 
7 
[0:10:25.7] 
the ability to coach is really the ability to realize that feelings aren’t 
going to kill you. 
Glenn: Right. I’m really interested in talking about the rewards of that and why 
do you still find it valuable to coach. I think you’re actually going deeper 
into coaching. I just wanted to mention something. This is a little bit 
more about the deep psychology of coaching. Sometimes, my coaching 
student say, “Well, I’m not a psychologist. I don’t really need to know 
about that.” That’s almost like saying, “Well, I’m not a psychologist. I 
don’t really need to know about thinking or how people behave or 
anything like that.” You're never going to be responsible for treating the 
people. You’re going to be responsible for diagnosing, curing, anything 
like that. We’re not going to get into that. But it’s good that you know 
something about what Howie just said because those feelings like - if 
we talked about this, “I’m not going to survive”, those are the deepest 
most troublesome feelings that people have. At core, the feeling that if 
we talk about this, “I’m not going to survive”, that’s what causes people 
to make a mess out of their life. That’s what causes them to race into 
action. It’s why you see smart people doing stupid things. It’s because 
there's something that they feel like if they talked about it, they won’t 
survive. In coaching, if you can give the experience of making it 
possible to talk about it, well, they’ll know that not only do they survive 
but they thrive. Maybe that's a good transition, Howie to talk about 
some clients that you had success with or that you were particularly 
satisfied in working with. 
Howie: I realized how little I talked about this actually. It sort of an invitation to 
market and I’m coming up a little blank. I’m trying to think of what are 
the aspects of the relationship or the outcomes that are just amazing. 
Glenn: Who was the first client that you had? Don’t give me their names or the 
identifying details of course. But who was the first client that you had 
that you felt like you did a good job with? 
Howie: That’s kind of a curve. There's people -- like I started feeling like I was 
earning my money, I didn’t feel bad about taking their money which I 
guess was an early sign of some success. Here’s a group that I found 
that as I grew into myself that I was very helpful with was entrepreneurs 
who had started a business were simply just not taking the time to be 
fully themselves. They were like always the on switch. As a result to 
that, they just didn’t have the ability to see the big picture. Very often,
the big picture wasn’t even that big. This became a really powerful 
question for me when people were in circumstances that they felt 
trapped in but I could see clearly that they had created and that they 
could change. I’d say, if you had to start over, would you hire the same 
person, for example. If you had to 
8 
[0:12:49.2] 
start over, would you create this product line? If you had to start over, 
whatever the thing was. 
The power of that question was that it reminded them that they always 
do have the power to start all over. We tend to get over invested in 
what we’ve already invested in. I would say the main thing is giving 
people a perspective of freedom that their space in which things can 
happen, space open for possibility. That’s true, a freedom from the 
agony of these feelings that we're running from. One thing I often do is 
be very transparent and very open in my vulnerability. When people 
see someone that vulnerable, they can put their own defenses down for 
a bit. Freedom in terms of, we really are responsible, we are creators of 
our experience. I don’t know if that's universally true with everyone but 
it’s true with the people that I coach. 
Glenn: I think it's universally true that people have astoundingly more ability to 
become the masters of their own destiny than they would like to believe 
that they have on a day-to-day basis. Going through some of the 
experiences we talked about today where you create the holding 
environment and you learn how to be present despite the feelings you 
might have, that’s part of what frees people up to recognize that there 
are limitations you self impose. I think that’s very relevant and very 
universal in my opinion. 
Howie: I started out coaching people just on growing their business. I was like 
the marketing coach. It quickly became apparent to me that I could give 
them lots of good ideas about their marketing but they weren’t going to 
do them or they weren’t doing them. I started getting curious about 
what was getting in the way because we were having the same 
conversations every week. “Oh, yeah, yeah, I got to do this.” “You 
know, I didn’t really understand how to write that.” “Yeah, I heard your 
words. I listened to the recording but I still couldn’t get my head around 
it.” It was all about various self-imposed limitations. “I’m not a writer.” 
“I had a bad experience in tenth grade.” In that case, you have to show 
people that they are articulate. Where in your life have you done this 
already? If it’s a time management issue, we need to be able to help 
them at least see. I’m a big believer in just a few different philosophies. 
One of my favorite is appreciative inquiry where we don’t figure out how 
to fix what’s wrong by focusing on what’s wrong, we figure out how to fix 
what’s wrong by focusing on what’s right and modeling it. If you’re 
looking at what’s wrong, you’re just moving away. You can move away
in 360 degrees but you can only move to the right, to the correct, in one 
direction. 
Glenn: You're reminding as we're closing of one of the best definitions of art 
that I ever heard which is, "Life as it could or should be". Then when I 
heard that, I kind of instantly drew a line in my head between a lot of 
things that masquerade in the name of art like dousing a cross at a jar 
of urine or 
9 
[0:15:27.9] 
something like that. That expression, I don’t know that it really does 
anything positive for the world. I think that our focus in coaching is 
really on life as it could or should be. That’s what you’re describing with 
the concept of appreciative inquiry is, “Okay, let’s focus on what could 
or should be and less on everything that’s wrong.” 
Howie: Yeah. I hadn't really connected those dots either but I view my clients 
as artists, view all of us as artists. My spiritual take on the world is that 
we're all here for a reason. We all have gifts and woe to us who doesn’t 
express our gifts. It'll kill us and it'll impoverish the world. Partly, 
entrepreneur starts out trying to build the cathedral. Then after couple 
of years, they're just squaring stones. They just need some reminding 
that they're building a cathedral. 
Glenn: I love that. Howie, if anybody that’s listening kind of felt move to get a 
coaching session with you, is there a way that they can work that out? 
Howie: Yeah. They should just send me an email, Howie at askhowie.com. 
Glenn: Okay. You'll take it from there? 
Howie: I have a whole website in askhowie.com that needs some snow 
plowing. It’s just easier to send me an email rather than trying to give 
you directions to Tuesday. 
Glenn: If you kind of look for Howie’s website, you're going to get caught up in 
the entrepreneurial side of what he does which is equally is valuable by 
the way. I know Howie for a long time. He’s actually a very good friend 
and colleague. We have a lot of similarities in our backgrounds. I can 
definitely endorse him. Howie, thanks again. Would you be willing to 
do this again? 
Howie: Sure, anytime. 
Glenn: Okay. I'll talk to you soon. 
In just 12 weeks, you can become a certified professional coach, 
confident in your ability and fully equipped to grow a thriving practice
from anywhere or your money back. My name is Dr. Glenn Livingston. 
I'd like to talk you for a few minutes about taking your coaching dreams 
a lot more seriously, about getting the right certification and training, 
and about developing the confidence to deliver stellar results time after 
time so your clients will accomplish their goals, others will notice and 
get referred back to you. 
I hope you will forgive my honesty when we talk because my wife and I 
have more combined experience in both coaching and business 
development in 
10 
[0:17:20.2] 
virtually any other program on the market. I've personally worked with 
over a thousand clients and supervised dozens of coaches and 
therapists. Sharon had literally thousands of groups and team building 
workshops and particularly sold more than $20,000,000 in consulting. 
We’ve had a previous work research and theories covered in major 
media like the New York Times, The Los Angeles Times, The Chicago 
Sun-Times, ABC and CBS radio, TheWall Street Journal, New York 
Daily News and many more. 
We have the confidence in our ability to train and certify you as a coach 
and give you the know-how to build the practice of your dreams. In fact, 
we're so confident we're willing to guarantee it right through the end of 
the very last class. If you don’t feel our training was your best choice for 
any reason, just show us you attended at least three-quarters of the 
classes and did at least 75% of the assignments, we will refund every 
penny that you paid. 
When you compare our experience, guarantee and more affordable 
than most pricing, we think your choice will be clear. But if you're like 
most coaches, you're probably a little skeptical, maybe a lot. You see a 
lot of limitations and obstacles. I'd like to talk about them with you 
because of them are self-imposed. 
For example, you might think it's not really possible to earn a living as a 
professional coach, maybe you think there's too much competition. But 
did you know that as of this recording, there were only about 20,000 
active coaches in North America? That’s less than one coach for every 
15,000 people. Of course, not every one of those 15,000 people is in 
the market for a coach. 
Coaching is become ever more acceptable and interesting thanks to 
reality shows like The Biggest Loser, The Voice, dancing shows, singing 
shows, etcetera, etcetera. Every one of the contestants gets a coach 
and the audience gets to see the value first hand as they progress.
More importantly, most coaches ignore the immense value of niching. 
There’s literally hundreds of coaching niches to choose from. When 
you do niche, you dramatically lower your competition and raise your 
odds of success. For example, where there maybe 20,000 active 
coaches overall in North America, how many adoption coaches do you 
think there are?What about coaches specialized in chocolate 
addiction? By the way, I could use one of those. Family business, 
academic achievement. You don’t have to marry any of these niches 
either. You just try one on for size, learn the skills and transfer them to 
whatever suits your fancy later on. 
Here’s another self-imposed limitation. Many people think it simply not 
possible to earn a living as a coach or you can visit 
becomearealcoach.com to see details that suggests the average active 
coach earns about $55,000 per year. Of course, there are coaches who 
make a lot more and coaches who make a lot less. It would be 
unreasonable to assume just getting certified will automatically give you 
this income. Your income as a 
11 
[0:19:37.3] 
coach will depend upon many things including the niche you choose. 
For example, working with affluent couples to help them adopt is likely 
to be more lucrative than helping disable veterans adjust to life at home. 
Not anymore meaningful, fulfilling or soulful but definitely more 
profitable. The environment you work in will also influence your income, 
private practice versus a salaried employee, etcetera. The number of 
hours you choose to fill, nobody says you have to work fulltime. The 
fees that you're comfortable charging, there are a lot of coaches out 
there that don’t want to charge as much as they really could charge. 
The business model that you choose, in other words, individual 
coaching versus selling books, tapes, seminars, groups and events 
from leverage and passive income. The seriousness of the problem 
that you specialized in, how desperate are your clients to solve it, how 
meaningful and valuable is the solution. 
For example, it's easier to earn more as an adoption coach than a yoga 
coach for this very reason. Your income also depends upon how much 
effort you put into attracting clients. But most importantly, in our 
experience, your income is related to your coaching confidence and 
ability to produce stellar results for your clients. Or maybe the obstacle 
stopping you from taking your coaching dreams to the next level is 
wondering whether you need a professional background in therapy or 
counseling - but you don’t because coaching isn’t therapy. You won’t 
get involved in diagnosing, treating, or curing any type of mental illness. 
We'll teach you how to clearly draw the line and skillfully refer clients 
who require a license professional. When in doubt, refer it out, is our 
motto.
Coincidentally, many of these professionals who you refer to can 
become a good resource referrals back into your network. Maybe 
you're not sure if you're worthy of coaching. Maybe you think you don’t 
have enough experience or you just not credible enough to coach 
people professionally or that you don’t have the expertise. When 
people tell me this, I tell them that they're asking the wrong question. 
See, if you're willing to put your heart and soul into helping someone, if 
you're willing to give them your undivided attention on a regular or semi-regular 
basis until they reach their goal, if you're willing to make them a 
priority in your life in exchange for a reasonable payment then the real 
question is, you should be asking, “Are these clients worthy of me?” 
Because you see, you've only got a limited amount of time, energy and 
love to give these people so you've got to protect your practice. The 
real question is, “Are they worthy of you?" 
Maybe you don’t think you have the time to become a certified 
professional coach but if you can make four or five hours a week which 
is under an hour a day for just a few months, you can definitely become 
a certified professional coach in our program. There are many, many 
ways to start a 
12 
[0:21:47.8] 
coaching practice on a part-time schedule. We know most coaches 
have very busy lives even before they begin. Because we actually like 
coaches who are out there living real lives, we work hard to 
accommodate them. Coaching is more about the experience and the 
desire to share and spare than it is about book of knowledge. 
Maybe you think you can’t afford it. But our program is much more 
affordable than most of the live interactive certification programs. We've 
got financing options to suit any budget. Besides, coaching is one of 
the least expensive businesses to start because you can work with 
people all over the world via telephone, Skype and the Internet. There's 
really no need for office space, rent or other overhead. We'll show how 
to make a safe transition plan so you can carefully plan your move from 
another job with a great deal of confidence when the time is right. 
Because you are the product, this is another reason why coaching is 
easier to get into and less expensive because you are the product. 
Many of the traditional costs associated with starting a business like 
inventory or research and development, production cost, they just 
simply disappear. At the risk of appearing self-serving, a better 
question then, can you really afford to do this is, can you really afford 
not to do? 
Finally, perhaps you think you’re going to be a great coach but you're 
too allergic to marketing to do anything about it. If you feel this way, it’s 
likely because you've been taught the wrong things about marketing.
You're probably thinking of used car salesman, cold calling, constant 
rejection and constant lies. Nobody's taking the time to find out what 
marketing methods really suit your personality. Remember, Sharon and 
I have more combined experience in both coaching and business 
development and virtually any other certification program on the market. 
That means we’ve got the flexibility to help virtually any coach who 
wants it bad enough. 
You can check out our website at becomearealcoach.com for more 
details about our personal biographies. But for now, just trust me when 
I say if you don’t like public speaking, there's no problem. If you hate 
making cold calls, there's no problem. If you can’t even stand the idea 
of making a website, there's no problem because we'll show how to 
market in a way that’s comfortable for you. 
Now, by this point, you may actually be wondering what happens in the 
certification program itself. Again, you can visit becomearealcoach.com 
to read the details but in a nutshell, our program is largely about the 
experience of being a coach and not the academic. 
Each week, you'll meet live with your instructor and your peers and 
have the experience of practicing that week's coaching or business 
development lesson with everybody in the group. You'll get detailed 
feedback from your master 
13 
[0:23:55.2] 
coach instructor. You'll get additional feedback from your peers. Here's 
an important benefit most people don’t think of. You'll get a chance to 
observe and learn from the other coaches in training. Then after each 
event, you'll download a brief set of materials which prepare for you for 
the following week and include an action challenge. 
In short, first, you practice with your peers then you watch, read or listen 
to what's described, what you just experienced. Finally, you do it on 
your own outside of class so you can integrate the learning, practice, 
study then do. It’s really that simple in less than an hour a day. There’s 
a quite a bit more to know, so you want to visit becomearealcoach.com 
as soon as you can but the most important thing to remember is that in 
just 12 weeks, you really can become a certified professional coach, 
confident in your ability and fully equipped to grow a thriving practice 
from anywhere or your money back. 
Head on over to www.BecomeARealcoach.com now. Classes fill 
quickly so please book your slot today if you're at all interested. 
Thanks!
In Just 12 Weeks You Can Become a Certified Professional 
Coach, Confident in Your Ability, and Fully Equipped to Grow a 
Thriving Practice from Anywhere, or Your Money Back! 
Because the ICCA certification program was developed by over the course of more than 24 years with 
literally thousands of clients, we're convinced it will give you MORE skills and confidence to start a 
successful practice than any other program on the market. By the time you've earned your credentials 
we know you'll be secure in your ability to work with clients, produce results, and to build a thriving 
practice... 
Therefore, if you feel it wasn't the BEST CHOICE for your training and certification for any reason— 
right up until the last day of class—just show us you've actually completed 75% of the assignments and 
let us know you'd like your money back.We'll promptly return every penny! 
Ask any other competitor offering a live, interactive certification program about their guarantee... You'll 
probably find they require large, non-refundable deposits, and won't refund your tuition after classes 
begin. Combined with our more-affordable-than-most tuition, financing, and payment plans, we think 
your choice is clear! For rock solid proof the program works, and how to get started right away please 
click below now: 
www.BecomeARealCoach.com 
(Other training programs and resources also available on the "Programs" tab once you reach the site) 
14 
Glenn and Sharon Livingston have sold over 
$20,000,000 in consulting and/or coaching 
services. Glenn has worked with over 1,000 
coaching clients and directly supervised many 
coaches and psychotherapists. (And Sharon has 
worked with over 60,000 people in a group 
format!) The Livingston's previous work and 
theories have also appeared in dozens of major 
media like those listed at left. 
www.BecomeARealCoach.com 
© Psy Tech Inc. All Rights Reserved. 
(The International Coach Certification Academy is a For Profit Division of Psy Tech Inc.) 
LEGAL DISCLAIMER: For education only. Use is subject to the Disclaimer and Terms of Use Agreement on 
www.BecomeARealCoach.com (CoachCertificationAcademy.com) which you agreed to prior to downloading. 
Although these are materials are legally copyright Psy Tech Inc., you may copy and distribute them provided all the 
following conditions are met: (1) you do not charge for the materials; (2) you do not alter anything within the 
materials; (3) you require anyone you distribute these materials to agree to the Disclaimer and Terms of Use 
Agreement on www.BecomeARealCoach.com (CoachCertificationAcademy.com) before providing access to said 
materials.

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Get comfortable-charging-more-hj

  • 1. GETTING COMFORTABLE CHARGING MORE: Overcoming "Head Trash" That Holds Most Coaches Back! An Interview with Howie Jacobson, Ph.D. and Glenn Livingston, Ph.D. (This is a Transcript of a Free Full Length Audio Available for Download Below) http://www.coachcertificationacademy.com/SendToHowie1.htm?n=1 Glenn Livingston's companies have sold over $20,000,000 in consulting and/or coaching services. Glenn has worked with over 1,000 coaching clients and directly supervised many coaches and psychotherapists, and his company's work and theories have appeared in dozens of major media. Dr. Howie Jacobson earned his bachelor's degree from Princeton University and his Ph.D. in Education from Temple University. After working as a school teacher for several years, Howie decided to develop educational programs for the business world, and specializes in creating simple, easy to understand methods for teaching complex concepts. He's the author of AdWords for Dummies (Wiley Publishing), and has co-authored a book "Whole" with T. Colin Campbell (author of "The China Study" - the world's largest epidemiological study on nutrition and disease). Dr. Jacobson has also developed his own online marketing agency, traveled the world presenting his ideas, work, and theories, and maintains a small, high priced coaching practice from his home office in North Carolina. AN IMPORTANT NOTE BEFORE WE BEGIN: In Just 12 Weeks You Can Become a Certified Professional Coach, Confident in Your Ability, and Fully Equipped to Grow a Thriving Practice from Anywhere, or Your Money Back! Because the ICCA certification program was developed by over the course of more than 24 years with literally thousands of clients, we're convinced it will give you MORE skills and confidence to start a successful practice than any other program on the market. By the time you've earned your credentials we know you'll be secure in your ability to work with clients, produce results, and to build a thriving practice... Therefore, if you feel it wasn't the BEST CHOICE for your training and certification for any reason—right up until the last day of class—just show us you've actually completed 75% of the assignments and let us know you'd like your money back. We'll promptly return every penny! Ask any other competitor offering a live, interactive certification program about their guarantee... You'll probably find they require large, non-refundable deposits, and won't refund your tuition after classes begin. Combined with our more-affordable-than-most tuition, financing, and payment plans, we think your choice is clear! For rock solid proof the program works, and how to get started right away please click below now: www.BecomeARealCoach.com (Other coach training programs and resources also available on the "Programs" tab once you reach the site) 1
  • 2. Glenn: Hey, this is Dr. Glenn Livingston. I’m here with one of my good friends, Howie Jacobson. How are you, Howie? Howie: Wonderful, Glenn. How about you? Glenn: Are you really wonderful? Howie: I really am wonderful. Glenn: I heard that about you. Howie: I would not bullshit your listeners. Glenn: Thank you. Howie: We'll do another call and I tell you I’m crappy and then tell, “No, I’m 2 telling the truth now." Glenn: You got a lot of people calling you to see if you need a free coaching session after that. The reason I wanted to talk to Howie today was because Howie is someone who has done a lot of soul searching, kind of spending a lot of time crafting the life that he wants. He does a good deal of mostly business coaching, right, Howie, on the coaching side? Howie: Yeah. It all starts as business. Let’s put it that way. Glenn: That’s an interesting comment in and of itself. There's almost no type of coaching that doesn’t become personal coaching on some level, right? Howie: Right. We are the limiting factor. The things that are limiting factors, it could be, you know, our business model, our mental health, our emotional health, our spiritual health, our physical health. Part of the job of the coach is to kind of figure out where there's a good inflection point. I have clients for whom they want to talk about marketing. The conversation naturally moves to what did you eat for breakfast because that’s actually more important. Glenn: Because the reason they're not succeeding in their business because they're not feeding their body correctly. It’s difficult to think when you don’t feed your body correctly, right? [0:01:14.7]
  • 3. Howie: Yes. Like coaching someone to win a NASCAR race and there's no fuel 3 in their tank. Glenn: Right. Howie: You can spend all the time you want watching the videos of your competitors but get some fuel in your tank. Glenn: There you go. Howie is also the author of couple of well-known books, AdWords for Dummies and actually a book that's about to come out which is called Whole , co-author is T. Colin Campbell from The China Study. Howie, I find that very impressive. I don’t know if you find that very impressive, but I find it impressive. Howie: I still find it impressive. Glenn: Good. Howie: I used to find the AdWords book impressive and then I didn’t anymore but I’m still at the -- pinch myself that I got to write a book with Colin Campbell. Glenn: Yeah. You definitely deserve it. You definitely deserve it. It is impressive. You should. What I really wanted to ask you about today was, there was a time when you really weren’t comfortable taking money for coaching, there was a time when you hadn’t had any coaching clients, when maybe you had a bunch of insecurities and ambivalences about what it might be like to coach professionally. I wonder if you can kind of take me back to the time, talk a little bit about those insecurities. Then we can take the journey together and understand what your first client experiences were like and how you got over some of these insecurities. Would that be okay? Howie: Sure. Sure. Sure. I can think of very specific structural issues that gotten my way at first. One of them I think is probably comments of most people which is that we end up being drawn to helping other people with our own problems. If I want to be a communications coach, it’s because that’s where I struggle regardless of the time and experience that I’ve had getting good at it that it’s kind of an inherent area of weakness. I became a marketing coach because I found marketing so painful when I was starting out that I had to sort of learn a whole bunch of stuff to overcome it so that what comes easily to us tends to be stuff we don’t coach on because we don’t think it’s a such a big deal. If we can do it, we assumed everyone can do it. [0:03:02.4]
  • 4. It’s the stuff that we struggle with that we end up learning well enough to help others. Yet structurally, the fact that we struggle at it, at least for me, meant that I had a lot of doubts of whether I really could help anyone else. Glenn: Right. I guess another way of saying that is that if you put yourself in the position of being the person responsible for teaching something, there's almost no better way to master a topic than to be forced to teach it. There's also almost no better way to give yourself a heart attack. Howie: None of us is perfect with the exception of Sharon, if she's listening to this but there are still areas where I struggle. There's a feeling that can come up for me of like sometimes I’m coaching to the book like it’s not my stuff, it’s not really fully in me on a cellular level but here's a book that has a technique that I know that they could benefit from so I’m going to teach them that. Sometimes, it feels like it’s an out of body experience. I really don’t have the right. Something like that, that used to come up a lot for me, that I’d be sharing some really, really useful technique that I’d read. Maybe I wasn’t doing it fully myself or I wasn’t doing it at all but I’m a teacher so I could teach them that. Then I'd feel like, “Oh, God. I’m such a fraud. It’s not even my own thing.” Glenn: How did you evolve from there? Howie: One thing that was very helpful was realizing that not everybody reads the books I read. There's a certain value to the fact that I devour books. It’s like the librarian didn’t write any of the books but a good librarian can get you the right book. I started to see that there is value in just that, in being able to point. I was listening to a really interesting interview with a guy whose name I can't remember who’s a poet laureate of something or other. He was talking about that plagiarism is the new art, that being able to point to things is more important than creating things. He pointed out like Boing Boing blog because all they do is point at interesting things. Boing Boing is arguably more significant than any of the things they point at. We live in a world in which curation is at least as important as content creation because there's so much stuff out there. Glenn: Remember the old Abraham Lincoln quote about that? Howie: No. Glenn: Abraham Lincoln said that it was not necessary to be an inventor of ideas. It was enough to be a retailer of ideas. He actually considered himself more of a retailer of ideas than an inventor of ideas. 4 [0:05:20.0]
  • 5. Howie: Huh, I like that. Glenn: Well, I didn’t invent that. I'm just relating it. So you began to realize that there was a value in pointing being a retailer of ideas? Howie: Well, not just a retailer but a tailor of ideas, that I was good at seeing where someone else had solved the problem that that story could be beneficial. Before I got into business, one of the things I did to make a living was storytelling, some folktales, traditional stories but I also was writing a lot of my own and telling stories. I discovered that stories well-told have a huge potential for healing. I can’t really explain it. There's people who've written about it in very deep ways but I do know that telling the right story to the right person can make them feel relief, can make them feel hope, can make them feel energy. Who cares where the story came from? I've been reading a lot of weird stuff lately. I was reading about someone who does channeling, you know, channeling spirit, disembodied spirit voices. They're basically saying that everybody channels, like that’s all we are. You may think that you're original. No one ever chose an idea. They either come to us or they don’t know. Then we're all basically channels for spirit of some kind. That was other thing, it was realizing what was and what wasn’t my responsibility as a coach. I felt like I had to be brilliant. Like every minute, I had to be totally brilliant. The truth is all I had to be was present. Glenn: Right. Howie: That was actually harder than being brilliant. I find it rather easy to sort of dazzle people with my erudition. I find it very hard to not check my email when they're talking to me. Glenn: I think that’s a good point because there are a lot of feelings that come up when you put yourself in a position of creating an environment. It’s called a holding environment where you make it possible for a short period of time for people to be completely safe to say whatever they needed to say in words, to feel whatever they needed to feel. The reason that can become very difficult to be present for is because you're going to have those feelings along with them. Feelings are kind of contagious. All the reasons that they've been screwing up their life by hiding from those feelings and thoughts that they don’t really want to have, when you create that environment and make it possible for them to have them, you're going to feel it also. You're going to want to get away from it just like them. It's actually part of what I think is one of the hardest and also most significantly influential parts of coaching because most people in their lives 5
  • 6. 6 [0:07:40.8] respond with the same reflexive fear or compulsive talking or some type of behavioral emphasis and they can’t allow themselves to just be present. When you can teach yourself to do that for someone, you become different than everybody else in their life. You become an experience that they can’t get anywhere else. It’s incredibly powerful and also in some ways incredibly difficult which is why I always say you know, one of my competitors talk about, “Well, in coaching, you don’t have to have answers, you just have to have the questions." Well, yeah, that’s true. You don’t have to have answers. You don’t have to perform. But it’s not really accurate to say you just have to have the questions. You have to have the presence of being and the fortitude to see that through so that they can sit with their reactions to those questions and think new thoughts and come to new solutions that they’d never would have come to without that thinking intervention. I think what you're kind of casually describing is really a very deep and profound journey that every coach needs to take. I’d be curious to know more about how that evolved for you. Howie: I’m really a little breathless with the way you just described it because so many things are just falling into place for me. I really appreciate the articulation you just gave. When you started talking, I pulled up a book from my shelf called Flawless Consulting by Peter Block. The main thing I remember from this long book which I read many years ago and somehow it has escaped all my purges is that your body is your only instrument as a coach, as a consultant, as anything. So that the ability to feel those feelings with people and not have to push them away or get distracted or talk over them actually those feelings that come up in us when we get to know them and become sensitive to them are actually our best guides towards what’s going in our client because we are resonating with whatever is up for them. I find myself getting anxious to that something, I used to dismiss it; now, I speak it. I’m feeling some anxiety around this how is it for you or I’m really curious about this. I’m not using my cognitive clever brain to solve their problems. I’m using a type of empathy that trusts my own body, my own intuition as a compass. I guess when you say, “What’s my journey to that?”, it’s been doing a hell of a lot of personal work to be able to sit with unpleasant feelings is not something that came naturally to me. I don’t know too many people to whom it does but to do the kind of work where I was forced to face situations, criticisms, relational difficulties and not die. Glenn: [Inaudible][0:10:11]
  • 7. Howie: My assumption is I will do anything to avoid that type of conversation because if I have it, I will be annihilated. I cannot survive that. As ridiculous as it sounds, that was my working philosophy for years and years. I think 7 [0:10:25.7] the ability to coach is really the ability to realize that feelings aren’t going to kill you. Glenn: Right. I’m really interested in talking about the rewards of that and why do you still find it valuable to coach. I think you’re actually going deeper into coaching. I just wanted to mention something. This is a little bit more about the deep psychology of coaching. Sometimes, my coaching student say, “Well, I’m not a psychologist. I don’t really need to know about that.” That’s almost like saying, “Well, I’m not a psychologist. I don’t really need to know about thinking or how people behave or anything like that.” You're never going to be responsible for treating the people. You’re going to be responsible for diagnosing, curing, anything like that. We’re not going to get into that. But it’s good that you know something about what Howie just said because those feelings like - if we talked about this, “I’m not going to survive”, those are the deepest most troublesome feelings that people have. At core, the feeling that if we talk about this, “I’m not going to survive”, that’s what causes people to make a mess out of their life. That’s what causes them to race into action. It’s why you see smart people doing stupid things. It’s because there's something that they feel like if they talked about it, they won’t survive. In coaching, if you can give the experience of making it possible to talk about it, well, they’ll know that not only do they survive but they thrive. Maybe that's a good transition, Howie to talk about some clients that you had success with or that you were particularly satisfied in working with. Howie: I realized how little I talked about this actually. It sort of an invitation to market and I’m coming up a little blank. I’m trying to think of what are the aspects of the relationship or the outcomes that are just amazing. Glenn: Who was the first client that you had? Don’t give me their names or the identifying details of course. But who was the first client that you had that you felt like you did a good job with? Howie: That’s kind of a curve. There's people -- like I started feeling like I was earning my money, I didn’t feel bad about taking their money which I guess was an early sign of some success. Here’s a group that I found that as I grew into myself that I was very helpful with was entrepreneurs who had started a business were simply just not taking the time to be fully themselves. They were like always the on switch. As a result to that, they just didn’t have the ability to see the big picture. Very often,
  • 8. the big picture wasn’t even that big. This became a really powerful question for me when people were in circumstances that they felt trapped in but I could see clearly that they had created and that they could change. I’d say, if you had to start over, would you hire the same person, for example. If you had to 8 [0:12:49.2] start over, would you create this product line? If you had to start over, whatever the thing was. The power of that question was that it reminded them that they always do have the power to start all over. We tend to get over invested in what we’ve already invested in. I would say the main thing is giving people a perspective of freedom that their space in which things can happen, space open for possibility. That’s true, a freedom from the agony of these feelings that we're running from. One thing I often do is be very transparent and very open in my vulnerability. When people see someone that vulnerable, they can put their own defenses down for a bit. Freedom in terms of, we really are responsible, we are creators of our experience. I don’t know if that's universally true with everyone but it’s true with the people that I coach. Glenn: I think it's universally true that people have astoundingly more ability to become the masters of their own destiny than they would like to believe that they have on a day-to-day basis. Going through some of the experiences we talked about today where you create the holding environment and you learn how to be present despite the feelings you might have, that’s part of what frees people up to recognize that there are limitations you self impose. I think that’s very relevant and very universal in my opinion. Howie: I started out coaching people just on growing their business. I was like the marketing coach. It quickly became apparent to me that I could give them lots of good ideas about their marketing but they weren’t going to do them or they weren’t doing them. I started getting curious about what was getting in the way because we were having the same conversations every week. “Oh, yeah, yeah, I got to do this.” “You know, I didn’t really understand how to write that.” “Yeah, I heard your words. I listened to the recording but I still couldn’t get my head around it.” It was all about various self-imposed limitations. “I’m not a writer.” “I had a bad experience in tenth grade.” In that case, you have to show people that they are articulate. Where in your life have you done this already? If it’s a time management issue, we need to be able to help them at least see. I’m a big believer in just a few different philosophies. One of my favorite is appreciative inquiry where we don’t figure out how to fix what’s wrong by focusing on what’s wrong, we figure out how to fix what’s wrong by focusing on what’s right and modeling it. If you’re looking at what’s wrong, you’re just moving away. You can move away
  • 9. in 360 degrees but you can only move to the right, to the correct, in one direction. Glenn: You're reminding as we're closing of one of the best definitions of art that I ever heard which is, "Life as it could or should be". Then when I heard that, I kind of instantly drew a line in my head between a lot of things that masquerade in the name of art like dousing a cross at a jar of urine or 9 [0:15:27.9] something like that. That expression, I don’t know that it really does anything positive for the world. I think that our focus in coaching is really on life as it could or should be. That’s what you’re describing with the concept of appreciative inquiry is, “Okay, let’s focus on what could or should be and less on everything that’s wrong.” Howie: Yeah. I hadn't really connected those dots either but I view my clients as artists, view all of us as artists. My spiritual take on the world is that we're all here for a reason. We all have gifts and woe to us who doesn’t express our gifts. It'll kill us and it'll impoverish the world. Partly, entrepreneur starts out trying to build the cathedral. Then after couple of years, they're just squaring stones. They just need some reminding that they're building a cathedral. Glenn: I love that. Howie, if anybody that’s listening kind of felt move to get a coaching session with you, is there a way that they can work that out? Howie: Yeah. They should just send me an email, Howie at askhowie.com. Glenn: Okay. You'll take it from there? Howie: I have a whole website in askhowie.com that needs some snow plowing. It’s just easier to send me an email rather than trying to give you directions to Tuesday. Glenn: If you kind of look for Howie’s website, you're going to get caught up in the entrepreneurial side of what he does which is equally is valuable by the way. I know Howie for a long time. He’s actually a very good friend and colleague. We have a lot of similarities in our backgrounds. I can definitely endorse him. Howie, thanks again. Would you be willing to do this again? Howie: Sure, anytime. Glenn: Okay. I'll talk to you soon. In just 12 weeks, you can become a certified professional coach, confident in your ability and fully equipped to grow a thriving practice
  • 10. from anywhere or your money back. My name is Dr. Glenn Livingston. I'd like to talk you for a few minutes about taking your coaching dreams a lot more seriously, about getting the right certification and training, and about developing the confidence to deliver stellar results time after time so your clients will accomplish their goals, others will notice and get referred back to you. I hope you will forgive my honesty when we talk because my wife and I have more combined experience in both coaching and business development in 10 [0:17:20.2] virtually any other program on the market. I've personally worked with over a thousand clients and supervised dozens of coaches and therapists. Sharon had literally thousands of groups and team building workshops and particularly sold more than $20,000,000 in consulting. We’ve had a previous work research and theories covered in major media like the New York Times, The Los Angeles Times, The Chicago Sun-Times, ABC and CBS radio, TheWall Street Journal, New York Daily News and many more. We have the confidence in our ability to train and certify you as a coach and give you the know-how to build the practice of your dreams. In fact, we're so confident we're willing to guarantee it right through the end of the very last class. If you don’t feel our training was your best choice for any reason, just show us you attended at least three-quarters of the classes and did at least 75% of the assignments, we will refund every penny that you paid. When you compare our experience, guarantee and more affordable than most pricing, we think your choice will be clear. But if you're like most coaches, you're probably a little skeptical, maybe a lot. You see a lot of limitations and obstacles. I'd like to talk about them with you because of them are self-imposed. For example, you might think it's not really possible to earn a living as a professional coach, maybe you think there's too much competition. But did you know that as of this recording, there were only about 20,000 active coaches in North America? That’s less than one coach for every 15,000 people. Of course, not every one of those 15,000 people is in the market for a coach. Coaching is become ever more acceptable and interesting thanks to reality shows like The Biggest Loser, The Voice, dancing shows, singing shows, etcetera, etcetera. Every one of the contestants gets a coach and the audience gets to see the value first hand as they progress.
  • 11. More importantly, most coaches ignore the immense value of niching. There’s literally hundreds of coaching niches to choose from. When you do niche, you dramatically lower your competition and raise your odds of success. For example, where there maybe 20,000 active coaches overall in North America, how many adoption coaches do you think there are?What about coaches specialized in chocolate addiction? By the way, I could use one of those. Family business, academic achievement. You don’t have to marry any of these niches either. You just try one on for size, learn the skills and transfer them to whatever suits your fancy later on. Here’s another self-imposed limitation. Many people think it simply not possible to earn a living as a coach or you can visit becomearealcoach.com to see details that suggests the average active coach earns about $55,000 per year. Of course, there are coaches who make a lot more and coaches who make a lot less. It would be unreasonable to assume just getting certified will automatically give you this income. Your income as a 11 [0:19:37.3] coach will depend upon many things including the niche you choose. For example, working with affluent couples to help them adopt is likely to be more lucrative than helping disable veterans adjust to life at home. Not anymore meaningful, fulfilling or soulful but definitely more profitable. The environment you work in will also influence your income, private practice versus a salaried employee, etcetera. The number of hours you choose to fill, nobody says you have to work fulltime. The fees that you're comfortable charging, there are a lot of coaches out there that don’t want to charge as much as they really could charge. The business model that you choose, in other words, individual coaching versus selling books, tapes, seminars, groups and events from leverage and passive income. The seriousness of the problem that you specialized in, how desperate are your clients to solve it, how meaningful and valuable is the solution. For example, it's easier to earn more as an adoption coach than a yoga coach for this very reason. Your income also depends upon how much effort you put into attracting clients. But most importantly, in our experience, your income is related to your coaching confidence and ability to produce stellar results for your clients. Or maybe the obstacle stopping you from taking your coaching dreams to the next level is wondering whether you need a professional background in therapy or counseling - but you don’t because coaching isn’t therapy. You won’t get involved in diagnosing, treating, or curing any type of mental illness. We'll teach you how to clearly draw the line and skillfully refer clients who require a license professional. When in doubt, refer it out, is our motto.
  • 12. Coincidentally, many of these professionals who you refer to can become a good resource referrals back into your network. Maybe you're not sure if you're worthy of coaching. Maybe you think you don’t have enough experience or you just not credible enough to coach people professionally or that you don’t have the expertise. When people tell me this, I tell them that they're asking the wrong question. See, if you're willing to put your heart and soul into helping someone, if you're willing to give them your undivided attention on a regular or semi-regular basis until they reach their goal, if you're willing to make them a priority in your life in exchange for a reasonable payment then the real question is, you should be asking, “Are these clients worthy of me?” Because you see, you've only got a limited amount of time, energy and love to give these people so you've got to protect your practice. The real question is, “Are they worthy of you?" Maybe you don’t think you have the time to become a certified professional coach but if you can make four or five hours a week which is under an hour a day for just a few months, you can definitely become a certified professional coach in our program. There are many, many ways to start a 12 [0:21:47.8] coaching practice on a part-time schedule. We know most coaches have very busy lives even before they begin. Because we actually like coaches who are out there living real lives, we work hard to accommodate them. Coaching is more about the experience and the desire to share and spare than it is about book of knowledge. Maybe you think you can’t afford it. But our program is much more affordable than most of the live interactive certification programs. We've got financing options to suit any budget. Besides, coaching is one of the least expensive businesses to start because you can work with people all over the world via telephone, Skype and the Internet. There's really no need for office space, rent or other overhead. We'll show how to make a safe transition plan so you can carefully plan your move from another job with a great deal of confidence when the time is right. Because you are the product, this is another reason why coaching is easier to get into and less expensive because you are the product. Many of the traditional costs associated with starting a business like inventory or research and development, production cost, they just simply disappear. At the risk of appearing self-serving, a better question then, can you really afford to do this is, can you really afford not to do? Finally, perhaps you think you’re going to be a great coach but you're too allergic to marketing to do anything about it. If you feel this way, it’s likely because you've been taught the wrong things about marketing.
  • 13. You're probably thinking of used car salesman, cold calling, constant rejection and constant lies. Nobody's taking the time to find out what marketing methods really suit your personality. Remember, Sharon and I have more combined experience in both coaching and business development and virtually any other certification program on the market. That means we’ve got the flexibility to help virtually any coach who wants it bad enough. You can check out our website at becomearealcoach.com for more details about our personal biographies. But for now, just trust me when I say if you don’t like public speaking, there's no problem. If you hate making cold calls, there's no problem. If you can’t even stand the idea of making a website, there's no problem because we'll show how to market in a way that’s comfortable for you. Now, by this point, you may actually be wondering what happens in the certification program itself. Again, you can visit becomearealcoach.com to read the details but in a nutshell, our program is largely about the experience of being a coach and not the academic. Each week, you'll meet live with your instructor and your peers and have the experience of practicing that week's coaching or business development lesson with everybody in the group. You'll get detailed feedback from your master 13 [0:23:55.2] coach instructor. You'll get additional feedback from your peers. Here's an important benefit most people don’t think of. You'll get a chance to observe and learn from the other coaches in training. Then after each event, you'll download a brief set of materials which prepare for you for the following week and include an action challenge. In short, first, you practice with your peers then you watch, read or listen to what's described, what you just experienced. Finally, you do it on your own outside of class so you can integrate the learning, practice, study then do. It’s really that simple in less than an hour a day. There’s a quite a bit more to know, so you want to visit becomearealcoach.com as soon as you can but the most important thing to remember is that in just 12 weeks, you really can become a certified professional coach, confident in your ability and fully equipped to grow a thriving practice from anywhere or your money back. Head on over to www.BecomeARealcoach.com now. Classes fill quickly so please book your slot today if you're at all interested. Thanks!
  • 14. In Just 12 Weeks You Can Become a Certified Professional Coach, Confident in Your Ability, and Fully Equipped to Grow a Thriving Practice from Anywhere, or Your Money Back! Because the ICCA certification program was developed by over the course of more than 24 years with literally thousands of clients, we're convinced it will give you MORE skills and confidence to start a successful practice than any other program on the market. By the time you've earned your credentials we know you'll be secure in your ability to work with clients, produce results, and to build a thriving practice... Therefore, if you feel it wasn't the BEST CHOICE for your training and certification for any reason— right up until the last day of class—just show us you've actually completed 75% of the assignments and let us know you'd like your money back.We'll promptly return every penny! Ask any other competitor offering a live, interactive certification program about their guarantee... You'll probably find they require large, non-refundable deposits, and won't refund your tuition after classes begin. Combined with our more-affordable-than-most tuition, financing, and payment plans, we think your choice is clear! For rock solid proof the program works, and how to get started right away please click below now: www.BecomeARealCoach.com (Other training programs and resources also available on the "Programs" tab once you reach the site) 14 Glenn and Sharon Livingston have sold over $20,000,000 in consulting and/or coaching services. Glenn has worked with over 1,000 coaching clients and directly supervised many coaches and psychotherapists. (And Sharon has worked with over 60,000 people in a group format!) The Livingston's previous work and theories have also appeared in dozens of major media like those listed at left. www.BecomeARealCoach.com © Psy Tech Inc. All Rights Reserved. (The International Coach Certification Academy is a For Profit Division of Psy Tech Inc.) LEGAL DISCLAIMER: For education only. Use is subject to the Disclaimer and Terms of Use Agreement on www.BecomeARealCoach.com (CoachCertificationAcademy.com) which you agreed to prior to downloading. Although these are materials are legally copyright Psy Tech Inc., you may copy and distribute them provided all the following conditions are met: (1) you do not charge for the materials; (2) you do not alter anything within the materials; (3) you require anyone you distribute these materials to agree to the Disclaimer and Terms of Use Agreement on www.BecomeARealCoach.com (CoachCertificationAcademy.com) before providing access to said materials.