13 passionate principles that will keep Independent Principals ahead of the race
1. The 13 passionate principles that will keep
Independent Principals prospering
www.7connections.com
2. Key 1 – Your attitude - I cannot succeed because……
21/03/13 www.7connections.com
3. Key 2 – Your plan and mission
Business Plan
Quantitative
(high on numbers and dates)
Low
standards of Mission Statement
behaviour Qualitative
(high standards of
behaviour)
Low on numbers and dates
21/03/13 www.7connections.com
4. Key 3 – Your vision and goals
Vision and exit or
succession strategy
Goals and
business
strategy
21/03/13 www.7connections.com
5. Key 4 – Knowing what is expected of you in
business
21/03/13 www.7connections.com
6. Key 5 – Recruiting the right team
21/03/13 www.7connections.com
7. Key 6 – Understanding the Patient Experience
21/03/13 www.7connections.com
8. Key 7 – Effective triaging and appointment
book management
21/03/13 www.7connections.com
9. Key 8 – Your time management
21/03/13 www.7connections.com
10. The 21C Appointment Book
Monday Tuesday Wed Thu Friday Sat Sunday
Morning
Afternoon
Evening
• Freedom • Operating cost per surgery per day
• Bunker • Target average daily production
• Results • Average new patient earnings
• Average existing patient earnings
21/03/13 www.7connections.com
11. Key 9 – Understanding your numbers
21/03/13 www.7connections.com
12. Key 10 – Creating your unique branded
experience
www.7connections.com
13. Key 11 – Delivering the right patient
marketing mix
21/03/13 www.7connections.com
14. Key 12 – Delivering the right referral
marketing mix
21/03/13 www.7connections.com
15. Key 13 – Selling what’s selling
Your product mix
Implant retained dentures
Implants
Restorative
Cosmetic Ortho – Invisalign/6MS/Cfast
Smile Makeovers
Crown & Bridge work
Veneers and same day veneers
Whitening
Hygiene/therapy
Sedation
21/03/13 www.7connections.com
16. Summary
1. Attitude
2. Plan and Mission
3. Vision and Goals
4. Expectations
5. Team
6. Patient Journey
7. Triaging
8. Time
9. Numbers
10. Branding
11. Direct Marketing
12. Referral Marketing
13. Sell what’s selling
www.7connections.com
17. I can succeed because……
21/03/13 www.7connections.com