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The 13 passionate principles that will keep
    Independent Principals prospering



                www.7connections.com
Key 1 – Your attitude - I cannot succeed because……




21/03/13                   www.7connections.com
Key 2 – Your plan and mission
                            Business Plan
                            Quantitative
                    (high on numbers and dates)




Low
standards of                                      Mission Statement
behaviour                                             Qualitative
                                                  (high standards of
                                                      behaviour)




                     Low on numbers and dates


   21/03/13                www.7connections.com
Key 3 – Your vision and goals

                                               Vision and exit or
                                               succession strategy




Goals and
business
strategy




  21/03/13              www.7connections.com
Key 4 – Knowing what is expected of you in
business




21/03/13              www.7connections.com
Key 5 – Recruiting the right team




21/03/13              www.7connections.com
Key 6 – Understanding the Patient Experience




21/03/13             www.7connections.com
Key 7 – Effective triaging and appointment
book management




21/03/13              www.7connections.com
Key 8 – Your time management




21/03/13            www.7connections.com
The 21C Appointment Book




            Monday   Tuesday   Wed           Thu       Friday      Sat      Sunday
Morning
Afternoon
Evening


• Freedom                               •   Operating cost per surgery per day
• Bunker                                •   Target average daily production
• Results                               •   Average new patient earnings
                                        •   Average existing patient earnings



21/03/13                       www.7connections.com
Key 9 – Understanding your numbers




21/03/13            www.7connections.com
Key 10 – Creating your unique branded
experience




                      www.7connections.com
Key 11 – Delivering the right patient
marketing mix




21/03/13               www.7connections.com
Key 12 – Delivering the right referral
marketing mix




21/03/13               www.7connections.com
Key 13 – Selling what’s selling

           Your product mix
           Implant retained dentures
           Implants
           Restorative
           Cosmetic Ortho – Invisalign/6MS/Cfast


           Smile Makeovers
           Crown & Bridge work
           Veneers and same day veneers
           Whitening
           Hygiene/therapy
           Sedation

21/03/13                         www.7connections.com
Summary
1.    Attitude
2.    Plan and Mission
3.    Vision and Goals
4.    Expectations
5.    Team
6.    Patient Journey
7.    Triaging
8.    Time
9.    Numbers
10.   Branding
11.   Direct Marketing
12.   Referral Marketing
13.   Sell what’s selling
                             www.7connections.com
I can succeed because……




21/03/13            www.7connections.com
www.7connections.com
www.7connections.com




                       www.7connections.com
www.coachbarrow.com




                      www.7connections.com

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13 passionate principles that will keep Independent Principals ahead of the race

  • 1. The 13 passionate principles that will keep Independent Principals prospering www.7connections.com
  • 2. Key 1 – Your attitude - I cannot succeed because…… 21/03/13 www.7connections.com
  • 3. Key 2 – Your plan and mission Business Plan Quantitative (high on numbers and dates) Low standards of Mission Statement behaviour Qualitative (high standards of behaviour) Low on numbers and dates 21/03/13 www.7connections.com
  • 4. Key 3 – Your vision and goals Vision and exit or succession strategy Goals and business strategy 21/03/13 www.7connections.com
  • 5. Key 4 – Knowing what is expected of you in business 21/03/13 www.7connections.com
  • 6. Key 5 – Recruiting the right team 21/03/13 www.7connections.com
  • 7. Key 6 – Understanding the Patient Experience 21/03/13 www.7connections.com
  • 8. Key 7 – Effective triaging and appointment book management 21/03/13 www.7connections.com
  • 9. Key 8 – Your time management 21/03/13 www.7connections.com
  • 10. The 21C Appointment Book Monday Tuesday Wed Thu Friday Sat Sunday Morning Afternoon Evening • Freedom • Operating cost per surgery per day • Bunker • Target average daily production • Results • Average new patient earnings • Average existing patient earnings 21/03/13 www.7connections.com
  • 11. Key 9 – Understanding your numbers 21/03/13 www.7connections.com
  • 12. Key 10 – Creating your unique branded experience www.7connections.com
  • 13. Key 11 – Delivering the right patient marketing mix 21/03/13 www.7connections.com
  • 14. Key 12 – Delivering the right referral marketing mix 21/03/13 www.7connections.com
  • 15. Key 13 – Selling what’s selling Your product mix Implant retained dentures Implants Restorative Cosmetic Ortho – Invisalign/6MS/Cfast Smile Makeovers Crown & Bridge work Veneers and same day veneers Whitening Hygiene/therapy Sedation 21/03/13 www.7connections.com
  • 16. Summary 1. Attitude 2. Plan and Mission 3. Vision and Goals 4. Expectations 5. Team 6. Patient Journey 7. Triaging 8. Time 9. Numbers 10. Branding 11. Direct Marketing 12. Referral Marketing 13. Sell what’s selling www.7connections.com
  • 17. I can succeed because…… 21/03/13 www.7connections.com
  • 19. www.7connections.com www.7connections.com
  • 20. www.coachbarrow.com www.7connections.com