Simple Marketing Strategies for 21st Century Dental Practices
1. Simple and Predictable Marketing for the 21st
Century Dental Practice
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2. Key 1 – Your attitude - I cannot succeed because……
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3. Key 2 – Your plan and mission
Business Plan
Quantitative
(high on numbers and dates)
Low
standards of
behaviour
Mission Statement
Qualitative
(high standards of
behaviour)
Low on numbers and dates
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4. Key 3 – Your vision and goals
Vision and exit or
succession strategy
Goals and
business
strategy
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5. Key 4 – Knowing what is expected of you in
business
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6. Key 5 – Recruiting the right team
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7. Key 6 – Understanding the Patient Experience
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8. Key 7 – Effective triaging and appointment
book management
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9. Key 8 – Your time management
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10. The 21C Appointment Book
Monday
Tuesday
Wed
Thu
Friday
Sat
Sunday
Morning
Afternoon
Evening
• Freedom
• Bunker
• Results
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Operating cost per surgery per day
Target average daily production
Average new patient earnings
Average existing patient earnings
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11. Key 9 – Understanding your numbers
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12. Key 10 – Creating your unique branded
experience
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13. Key 11 – Delivering the right direct marketing
mix
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14. Key 12 – Delivering the right referral
marketing mix
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15. Key 13 – Selling what’s selling
Your product mix
Implant retained dentures
Implants
Dental Crisis Centres
Restorative
Cosmetic Ortho – Invisalign/6MS/Cfast
Smile Makeovers
Crown & Bridge work
Veneers and same day veneers
Hygiene/therapy
Sedation
Amnesty
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17. What is a branded experience?
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18. Your website home page
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Profile – am I in the right place?
People – do they look like a nice
team?
Premises – does it suit my
demographic?
Promises – are they customer service
focused?
Prices – is it reassuringly
expensive/affordable?
Proof – do other people speak highly
of them?
Products expressed as Experiences –
do they do the things I want?
And for you?........
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53. WOM language
Are you happy with the clinical result we have achieved?
Are you happy with the customer service experience?
Can we remind you that our practice grows through personal recommendation.
We are looking for new patients and we would love to see more people like you.
Would you have any objection to taking 3 of our referral business cards and
passing them on to any family, friends or colleagues who you feel would benefit
from a visit to a practice like ours?
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54. Are you missing the
trick?
1.What did the patient attend for?
2.Did you up-sell?
3.Did you invite them to become members of
the practice?
4.Did you request referrals?
5.Did you connect?
6.Have you engaged?
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