From brainstorming to Product Development - Fullone

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Codemotion

Slides from Francesco Fullone talk @ codemotion roma 2014

Tecnología Empresariales

ideato
*
From brainstorming to
Product Development
francesco fullone
ff@ideato.it
@fullo / @ideato
ideato
*

meet entrepreneurs
with a great
big idea
ideato
*

uncover the processes needed
to reach “the solution”, or
even better the “Unique Value
Proposition”
ideato
*

don’t use technology and don’t
talk about technologies
ideato
*

- with real users
- with analytics
- with interviews
ideato
*
invalidate the idea

removing the “waste”
“drawing” its process
focusing on “Unique Value Prop.”
splitting it in smaller “User Stories”
identify the “personas”
reduce the idea
complexity
ideato
*

use, or produce, a business
model canvas (or a lean canvas)
as a starting point
ideato
*

identify the
Personas to
represent your
customer segment

http://www.flickr.com/photos/osterwalder/
!
gain
creators
pain
relievers
gains
pains
customer
jobs
products &
services
Value Proposition Canvas
ideato
*

the product
owner is the
domain expert
ideato
*

use a model
storming
process
to represent
the process

write user
stories with
all the
stakeholder
as __________

!
I want to _____

!
in order to ____

using paper
prototypes sketch an
approximative
interface, mapping
all the user stories
!MVP
ideato
*

simulate with paper
prototypes the
application streams
and map on them all
the “personas” you
identified
!MVP
ideato
*

Don’t write code!
be your code: concierge
ideato
*

The concierge minimum
viable product is inefficient
at solving a problem
!
but it’s not a long term solution for
customers, it’s a short term solution to
help you learn how to solve customer’s
problems.

(if possible) test the
paper prototype on
users
ideato
*

then... build MVPs
more than one if needed
ideato
*

the planning process
(re-iterate as your wish)
ideato
*

use a kinda-SWOT analysis
on Unique Value Proposition
to prioritise user stories in
the MVP building process
ideato
*

UVP (s/o)
complexity
(w/t)
12
3 4
Tech
approach
ideato
*

UVP (s/o)
complexity
(w/t)
21
3 4
Biz
approach
ideato
*

agile/lean
processes
ideato
*
test the MVP
assumptions
build MVPs
more than one if
needed
brainstorming
with PO

0
17,5
35
52,5
70
0
25
50
75
100
Metrics are everything

whiteboard, pencil,
paper & post-it
ideato
*

Questions?
skype: ffullone
twitter: fullo
email: ff@ideato.it
ideato
*

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