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Live, Local Music


Arianna Bassoli & Johanna Brewer
the problem



         Live music is harder to find than:

         a. Moby Dick
         b. Waldo
         c. A Unicorn
         d. All of the Above


                                              @frestylnews
the competition

Only tackling fragments of this iceberg of information




                                                         Local Listings & Blogs




                                                                   @frestylnews
massive market potential

Fans spend $24 billion every year at live music events.
                                                                           $24B

                                                                           $19B


                                                                           $14B


                                                                           $10B

  Live Music Revenue                                                       $5B
  Concert Ticket Revenue
  Live Music Revenue (North America)
                                                                           $0B
                                       2006   2007   2008   2009    2010


                                                                   @frestylnews
frestyl: the solution




                        }
                            First UGC platform
                            dedicated to live, local music

                            One place for everyone
                            to share and discover concerts




                                                        @frestylnews
frestyl: our product




                       @frestylnews
dominating Rome, growing worldwide



 8,500   events (more in Rome than Songkick & Last.FM)   !
   425   venues in Rome added by users


 1,700   venues worldwide added by users (more in NYC than Live Nation)   !
   90%   of music promoters in Rome have registered


11,500   artists worldwide added by users (more than Pollstar)   !

                                                                     @frestylnews
what’s next




              Increase Engagement

              Grow Active User Base

              Expand Outside of Italy



                                        @frestylnews
under the hood




       Public Repos: github.com/frestyl


                                          @frestylnews
increasing engagement



We’re Hiring:
Front-End Developer / Designer


Rapid Product Pivots
Improved User Experience
Sleek Visual Design




                                 @frestylnews
growing active user base



We’re Looking To Collaborate With:
Mobile Developers


Test Our New API
Develop Android Application
Improve iOS Application




                                     @frestylnews
expanding outside of italy



We Will Be Hiring:
Back-End Developer


Geo-Based Ranking
Event Similarity Prediction
Personalized Event Recommendation




                                    @frestylnews
meet the team




  Johanna, CEO                    Arianna, CPO   PJ, CTO   Emanuela, CMO

...and our seed investors




   Joi Ito    Jean-Marie Hullot




                                                           @frestylnews
contact us

Product:   frestyl.com

Email:     karmanet@frestyl.com
           deadroxy@frestyl.com     Ruby Social Club
                                  Tonight @ frestyl HQ
Twitter:   @karmanet
           @deadroxy              rsc12.eventbrite.com
           @frestylnews

GitHub:    github.com/frestyl

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Startup in action: Frēstyl, by Johanna Brewer

  • 1. Live, Local Music Arianna Bassoli & Johanna Brewer
  • 2. the problem Live music is harder to find than: a. Moby Dick b. Waldo c. A Unicorn d. All of the Above @frestylnews
  • 3. the competition Only tackling fragments of this iceberg of information Local Listings & Blogs @frestylnews
  • 4. massive market potential Fans spend $24 billion every year at live music events. $24B $19B $14B $10B Live Music Revenue $5B Concert Ticket Revenue Live Music Revenue (North America) $0B 2006 2007 2008 2009 2010 @frestylnews
  • 5. frestyl: the solution } First UGC platform dedicated to live, local music One place for everyone to share and discover concerts @frestylnews
  • 6. frestyl: our product @frestylnews
  • 7. dominating Rome, growing worldwide 8,500 events (more in Rome than Songkick & Last.FM) ! 425 venues in Rome added by users 1,700 venues worldwide added by users (more in NYC than Live Nation) ! 90% of music promoters in Rome have registered 11,500 artists worldwide added by users (more than Pollstar) ! @frestylnews
  • 8. what’s next Increase Engagement Grow Active User Base Expand Outside of Italy @frestylnews
  • 9. under the hood Public Repos: github.com/frestyl @frestylnews
  • 10. increasing engagement We’re Hiring: Front-End Developer / Designer Rapid Product Pivots Improved User Experience Sleek Visual Design @frestylnews
  • 11. growing active user base We’re Looking To Collaborate With: Mobile Developers Test Our New API Develop Android Application Improve iOS Application @frestylnews
  • 12. expanding outside of italy We Will Be Hiring: Back-End Developer Geo-Based Ranking Event Similarity Prediction Personalized Event Recommendation @frestylnews
  • 13. meet the team Johanna, CEO Arianna, CPO PJ, CTO Emanuela, CMO ...and our seed investors Joi Ito Jean-Marie Hullot @frestylnews
  • 14. contact us Product: frestyl.com Email: karmanet@frestyl.com deadroxy@frestyl.com Ruby Social Club Tonight @ frestyl HQ Twitter: @karmanet @deadroxy rsc12.eventbrite.com @frestylnews GitHub: github.com/frestyl