La piattaforma BlackBerry 10 è attualmente la piattaforma mobile più aperta presente sul mercato per quanto riguarda le tecnologie di sviluppo supportate. Gli sviluppatori possono agilmente portare il proprio codice su BlackBerry 10 con il minimo sforzo e, grazie ai numerosi famework e SDK a disposizione, averea portata di mano un’ambia scelta di strumenti per sfruttare al meglio la potenza del nuovo sistema operativo. Quale strategia adottare per portare la propria app su BlackBerry 10? Quali le opportunità? Come portare facilmente applicazioni Android su BlackBerry 10?

1. Introduction to Mobile
Development on
BlackBerry 10
Luca Filigheddu
Head of Developer Evangelism EMEA
BlackBerry
@filos

2. What Is BlackBerry 10?
Completely new

Not a revision or upgrade of BlackBerry 7
Secure
Designed as a mobile computing
platform

Not just another mobile phone OS
Designed for people on the move; people
that want to get something done

Not just consume content on the couch
http://developer.blackberry.com

4. BlackBerry Z30
• 5” all-touch screen
• Natural Sound technology
• 4G LTE
• 25hrs battery life

5. Why developing for BlackBerry 10?

6. Ecosystem Success
BlackBerry is gaining momentum, with positive,
and sometimes Success
Ecosystem surging trends





67,000 Registered vendors (doubled since BB10
launch)
262,250 Approved Apps
5B Total Downloads
Storefront reach -173 countries
Developer satisfaction (buzz, sentiment, advocacy)

7. BlackBerry World
Over 130,000 BlackBerry
BlackBerry World 10 apps
50+% month over month sales
increase
Developers now submitting up to
3 different apps to BlackBerry World.
Catalogue is expanding
Games now >1/3 of BBW inventory
Carrier billing with 60+ carriers in 35
countries
Over 6.800 BBM connected apps
Games
(1/3 of
BBW)
BlackBerry
World

8. Growth
BlackBerry World

9. Developer Community
Developer Community
Net Promoter Score +46 (from -43 in May 2012)1
Developer and Corporate IT sentiment towards
BB10
“on-par” with all leading platforms2
Two thirds of organizations around the world
planning to deploy BB10 applications3
NPS (+46)

10. Ecosystem Success
Ecosystem Success
Sentiment
improved 63%
in the past year
(Pivot Point)
38% identify
BlackBerry as
primary platform
(Vision Mobile)

11. Money!
11

12. More money for devs!
4% more than iOS developers (per App / month)
>35% more than Android developers (per App /
month)
Developing an app for iOS costs


21% more than Android
81% more than BlackBerry
12

13. FlyCraft and Pop Corny
13

14. Ok, now let’s talk about technology!

15. Acquisitions
Webkit Experts
Platform OS
Web Development
Social Contacts
App Distribution
UX / UI Design
Device Mgmt.
Social Calendaring
Encryption
Navigatio
Social Gaming
Smartphone
Security
15

16. Platform
Built on QNX Neutrino Real-time OS
Microkernel based OS
POSIX Compliant OS

(Portable Operating System Interface)
Native C/C++ Applications


Direct OpenGL / HW Access
Qt/Cascades for native development
16

17. Transition
17

18. BlackBerry 10 SDKs
Java
C/C++
HTML5, CSS, JavaScript
ActionScript
Native SDK
WebWorks
Adobe AIR
Android
Runtime
18

19. What to choose?
Background and Skills
 Reuse of existing code, assets
Requirements
 Cross-portfolio, cross-platform, features
Platform Capabilities
 APIs, tooling, frameworks, constraints
Tools
 IDE, utilities, simulation, familiarity
Support
 Community, docs, samples
19

20. BlackBerry Native SDK

21. Standard
•
•
•
•
•
•
•
•
•
•
STL and POSIX compliant libraries
Screen and Windowing APIs
Gestures library
Input events library
Imaging and Compression
OpenGL ES 1.1/2.0
OpenAL 1.1
Freetype Font Rendering
Math
XML and SQLite Database library
21

22. Cross-platform Libraries
•
•
•
•
•
•
•
•
Boost: portable C++ libraries
Cocos2D-X: cross-platform 2D game framework
Box2D: 2D physics engine
Bullet : 3D physics engine
GamePlay: cross-platform 3D gaming framework
Lua: embeddable scripting language
SFML/SDL: cross-platform multimedia library.
Skia: Fast 2D rendering engine
22

23. Gaming Platform
Scoreloop SDK




Integrate Social Gaming Features
Solid Analytics
Cross-platform presence
Billing / Monetization feature
Payment APIs for in-Game transactions
23

24. BlackBerry on GitHub
•
•
•
•
•
Open Source Development Community
Port libraries and frameworks
Create libraries and frameworks
Collaborate and contribute
Work directly with other BlackBerry Platform Developers
blackberry.github.com
24

25. Game Engines
Unity Technologies
Marmalade SDK
ShiVa3D Game Engine with Development tools
More Coming!
25

26. Unity Offer!
Have a Unity PRO License? Get the BlackBerry Plugin for free!

Worth $1.500
Get also a BlackBerry Z10 for Free

https://unity3d.com/contest/blackberry

26

27. Development tools
• GCC and GDB based tool chain
• Momentics IDE - Eclipse based C/C++ Development
Tools
• In-built Application Debugging, Profiling and Memory
Analysis
• Microsoft Visual Studio plugin
27

28. Visual Studio Plugin
You can use the BlackBerry Native Plug-in for Microsoft
Visual Studio to develop C and C++ applications for your
BlackBerry 10 device or BlackBerry PlayBook tablet.
28

29. Links
BlackBerry Native SDK developer.blackberry.com/native
-> “Download the Native SDK”
-> “Get started with Native SDK”
Blackberry Open Source
blackberry.github.com
29

30. Cascades
C++/Qt

31. What is Cascades?
Easy to use framework for delivering the astonishing
user experience and UI






Rich set of core UI components
Built in signature effects
Pre-packaged interaction design
Easy data binding to various data sources (SQL/XML/JSON)
Ease of integration with platform services
C++ and/or QML/JavaScript® power for the same object
model
31

32. What is Cascades?
32

33. Out-of-the-box Elegance
33

34. Cascades and Qt
•
•
•
•
•
•
Mature C++ application framework
Good APIs
Signals and Slots
Many help classes
QML
QtGui Cascades
Cascades
34

35. Creating UIs
• Creating UIs in C++ is a lot of fun, but there are easier
and faster ways to describe UI.
• QML
•
•
declarative language to describe trees of Qt objects with
properties (typically user interface)
Looks like JSON
• Embed JavaScript as signal handlers
• A different view of the same object model that C++ offers
•
Easily mixed with C++
• Preview your QML UI in Cascades Builder
35

36. Typical Cascades App
JavaScript
based UI logic
QML based UI
structure
QT/C++
Backend
http://developer.blackberry.com

37. Any Mix Is Possible
JavaScript
based UI logic
QML based
UI structure
QT/C++
Backend
http://developer.blackberry.com

38. Why Cascades?
• For Qt Developers….
•
•
•
Cascades replaces Qt Quick, Qt GUI
Cascades Builder replaces Qt Creator
Slightly different QML syntax
• So, why Cascades???
•
•
•
Cascades UI rendering NOT on the main thread
BlackBerry10 Look and Feel
Advanced placement management of components
38

39. Hello World in Cascades
import bb.cascades 1.0
Page {
content: Label {
text: "Hello World"
}
}
39

40. Hello World in Qt
Page* root = new Page;
Label* label = Label::create()
.text("Hello World");
root->setContent(label);
Application::instance()->setScene(root);
40

41. Cascades IDE
41

42. Cascades UI Framework
• Rich collection of in-built controls
• Some 40+ fully customizable UI controls
• Action Bar
• Navigation – Tabs & Back
• View specific actions
• Context Menu
• Item specific actions
42

43. UI Adaptability - Multiple Form Factors

44. How to create an adaptable UI?
Built in controls adapt to device type
Layouts, space quota, 9-sliced images, …
Unique (sub)set of assets per configuration

45. Asset selectors
Based on resolution and/or visual style
assets/
main_screen.qml
dialog.qml
picture.png
icon.png
720x720/
main_screen.qml
picture.png

46. Asset selectors
Based on resolution and/or visual style
assets/
main_screen.qml
dialog.qml
picture.png
icon.png
720x720/
main_screen.qml
picture.png

47. Asset selectors
Based on resolution and/or visual style
assets/
main_screen.qml
dialog.qml
picture.png
icon.png
720x720/
main_screen.qml
picture.png

48. Links
BlackBerry Cascades

developer.blackberry.com/cascades
Blackberry Open Source

blackberry.github.com/cascades/samples.html
48

49. BlackBerry WebWorks
HTML5

50. BlackBerry10 & HTML5
Unparalleled Standards
Support
Incredible Performance
50

51. HTML5 and WebWorks
Port your existing Webs to BlackBerry WebWorks
• HTML5, CSS3, JavaScript
• Leading in mobile browser benchmarks
• Allows for cross-platform web development
• Broadest portability, Native Look&Feel (BBUI.js), any IDE
51

52. WebWorks for BB10
• The SDK has been re-written for BlackBerry 10
–
–
–
No longer based on Java or Adobe AIR
It is now based on JavaScript with a C/C++ back end
The packaging process uses node.js
52

53. Why HTML5 and WebWorks?
Decision guidance
Utilize your existing Web experience

Re-use lots of cross platform code
Extend with BlackBerry® WebWorks™ platform
to securely access native level functionality

Provides the best of both worlds
Rich hardware accelerated UI
BB10 apps built with BlackBerry® WebWorks™ behave
like native apps
53

54. BlackBerry Web Platform





Driven by strong Web standards support
Powered by WebKit
HTML5 and CSS3
Flash 11 and WebGL
WebWorks and Cordova
54

55. Some inspiration: WebGL
http://www.gooengine.com

56. What can you do with WebWorks?
• Geolocation
• Offline mode
• Storage
• Audio / Video
• 2D Graphics
• Advanced forms
• Invoke
• Web Workers
• Notifications
56

57. How do I get there?
Web Assets
WebWorks Tools
BlackBerry Applications

58. Custom WebWorks API
• Build your own APIs
–
Access native layer functionality
–
More powerful than just HTML5
–
E.g. NFC, Clipboard, Barcode, Analytics
–
BlackBerry 10 = C/C++
58

59. HTML5 Emulator - Ripple
• A multi-platform mobile emulator for testing
–
–
–
–
–
Chrome Extension
Render Web content similar to a web browser
Emulate device-specific APIs and capabilities
Web inspector debugging & profiling
Package and sign BlackBerry applications
• Supported APIs:
–
–
–
WebWorks, WebWorks for Tablet OS
WebWorks for BlackBerry 10 (1.x)
PhoneGap
59

60. Ripple Extension
60

61. Web Platform Extras



AliceJS library

CSS3 hardware acceleration
WebGL

3D Graphics, OpenGL ES 2.0
Community frameworks
61

62. bbui.js
• Designed for use with BlackBerry WebWorks
•
A web framework that provides a BlackBerry Look
and Feel
• Framework goals
•
•
•
•
•
Follows BlackBerry 10 UI guidelines
Efficient screen management
Focused on performance and memory optimization
Open source and collaborative
Community driven, not officially from BlackBerry
62

63. bbui.js - Cases
63

64. WebWorks SDK 2.0 BETA
BlackBerry WebWorks 2.0 is
now powered by Apache Cordova,
an open source development
framework to create apps using
web technologies.
Porting apps built with WebWorks SDK 2.0 requires less effort than
native apps, since you can reuse many of your web assets.
This release is also supported by
new GUI and command line tools,
which will simplify development cycles
and reduce development costs.
64

65. WebWorks SDK 2.0
Why it matters
Cross-Platform Capabilities
Expand your business through ease of portability to and from
the BlackBerry 10 platform by reusing many of your existing
web assets.
Simplified Development Tooling
Browser-based GUI and Command Line tooling enables quickto-market app development and deployment. No Ripple.
Enterprise Alignment
Cordova is a standards-based technology used not only by
WebWorks 2.0, but many leading enterprise app development
solutions such as IBM Worklight and SAP Mobile Platform.

66. Links
SDK + Simulators

http://developer.blackberry.com/html5
GitHub

https://github.com/blackberry/BB10-WebWorks-Samples
66

67. Android Runtime and Packager

68. BlackBerry Runtime for Android™
Enable Android software stack running on the
BlackBerry 10, including




Dalvik Virtual machine
Graphics and media
Structured data storage, e.g. SQLite®
Device access, e.g. GPS, accelerometer, compass…
Run at full speed directly on the OS kernel


Optimized performance; NOT virtualized
Tightly integrated with the underlying OS
68

69. Android Runtime
What’s it all about and why does it matter?
BlackBerry Runtime for Android apps is based on
Open Source Android v4.2.2 (aka Jelly Bean).
Our 10.2.1 release offers significantly increased
compatibility.
Bring your Android app to the
BlackBerry 10 platform so you can
expand your user base and open
up new revenue opportunities.

70. Target Developers
• Android App Developer
•
•
Only here because it is another avenue to sell their application
Heard that BlackBerry had an Android Runtime and thought they
would check it out
• BlackBerry Java Developer
•
•
•
Decided to invest in Android Java to hit both BlackBerry and
Android devices
Their Java App does not use many/any BlackBerry APIs
Frustrated that we do not support Java runtime on BlackBerry
anymore
70

71. Compatibility and Limitations
About 70-85% of all Android apps are compatible today
Not all Android APIs are supported
• Hardware and OS limitations
New features recently supported:
• Bluetooth (introduced in 10.2.1)
• Google Maps (replaced with Open Street Maps in 10.2.1)
• NFC (in 10.2.2)
• Native Android Code (supported in 10.2.1)
Android Apps are limited to the personal perimeter
Full compatibility list: developer.blackberry.com/android/apisupport/
71

72. Porting Existing Apps
.apk in
.bar
out
“BlackBerry has reduced barriers to entry for developers by providing a
straightforward porting facility for Android apps to BlackBerry 10.”
- Vision Mobile, July 2013
4 Tool options to use
•
•
•
•
Online Conversion Tool – quickest way to get app converted
Eclipse Plug-in – For most Android developers
Command-line Tools – For advanced developers
Graphical AID – very easy to use
72

73. Broader Reach
You can grow your user base and increase revenue by
getting your Android app onto BlackBerry World.
BlackBerry World is available in 171 markets
around the world
More than 5 billion apps downloaded to date

74. Broader Reach
Revenue Opportunities
Developers focusing primarily on
the Android ecosystem are twice
as likely to have challenges with
revenue generation than
developers focusing on the
BlackBerry 10 ecosytem.*
*Vision Mobile, June 2013
% of devs who say revenue
generation is a challenge
42%
22%

75. Broader Reach:
APK Direct Install – A Closer Look
1
User discovers APK file,
reviews Disclaimer, and
chooses to install
2
User acknowledges
Settings and Permissions
3
Install initiates
4
User can open app or
access via homescreen icon

76. Links
Where to start

http://developer.blackberry.com/android
76

77. Adobe AIR

78. Love is in the AIR
Adobe AIR
 Free and open source SDK


Open Source SDK
Cross platform (Mobile desktop, mobi
Cross platfom for & Desk)
3.5 millions of devs
3.5 million developers
70% of online games built on Flash
Different tools & frameworks
 ~70% online games built with Fl
 Lot of frameworks and tools

79. Developing with Adobe AIR
Easily adapt and deploy existing content
Native BlackBerry® PlayBook™ tablet and BlackBerry 10
component set look and feel
Can create hybrid apps
Access to native (C/C++)API’s with Adobe® AIR® Native
Extensions
Lots of great community support
Lots of open-source frameworks
79

80. Why Use AIR?
AIR Community
 Lot of Learning Resources
Fast for create games
 Different Frameworks, Engines
& Libraries
Empowering UX


First Class Citizen for BB10
Great Designer-Developer
Workflows

Creative UI to the limit

http://developer.blackberry.com

81. Tools and getting started
Flash Builder 4.6 and 4.7
Powerflasher FDT (Eclipse based)
Adobe AIR SDK with Adobe ActionScript and Adobe Flex
APIs create an engaging user experience


unique UI components and predefined skins
listeners for events that are specific to BlackBerry devices
access the features that are unique to mobile devices


Accelerometer
Geolocation
you can create AIR Native Extensions (ANE)
81

82. BlackBerry 10 UI
QNXSkins.ane stores the assets for the skins



Device deployed ANE
Correctly sized assets are stored on the device
Reduces application file size
82

83. Support
In BlackBerry 10 10.1, Adobe AIR 3.1 is supported
Adobe AIR 3.5 and Stage 3D supported in BlackBerry
10.2
83

84. Links
SDK + Simulators

http://developer.blackberry.com/air
GitHub

https://github.com/blackberry/Samples-for-AIR
84

85. Built for BlackBerry

86. What is the Built for BlackBerry Program?
Built for BlackBerry is an app designation
“It signifies to users that an application fully embraces and
delivers the signature BlackBerry 10 experience”

87. Benefits – BlackBerry World
List View (Search or Top List)
App Details Screen
Feature Screen
Built for BlackBerry Identifier placed
beside star rating
Built for BlackBerry Badge below
screenshots
(touch target)
Touch target directs to Built for
BlackBerry experience screen

88. Experience the Value of Carousel Placement
230.6%
Increase
39%
Increase
paid downloads
free downloads
Increase
187.9% daily revenue
Source: BlackBerry World Analytics

89. Supported Platforms
HTML5 BlackBerry®
WebWorks™
Cascades
http://developer.blackberry.com/builtforblackberry
C/C++
Native SDK
Adobe AIR

90. Built for BlackBerry Evaluation Criteria
User Experience
Performance
Localization
Service Integration
Security
http://developer.blackberry.com/builtforblackberry

91. Games
http://developer.blackberry.com/builtforblackberry

92. THANK YOU
Luca Filigheddu
Head of Developer Evangelism EMEA – BlackBerry
@filos