Learn more about Zealand as your future logistics hub for the Nordics

1. ZEALAND AS NORDIC LOGISTICS HUB?
Dato: 15th of April 2009 Location: CBS Speaker: Casper Keyghaldi-Østergaard

2. Copenhagen Capacity
AGENDA
What is Copenhagen Capacity?
What are the possibilities for Zealand as a
logistics hub?
What are the challenges for Zealand as a
logistics hub?
Do the companies need it?
Conclusion
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 2

3. Copenhagen Capacity
COPENHAGEN CAPACITY
The Capital Region’s official organisation for promotion of investments
Assisting foreign companies free of charge and with complete
confidentiality
Marketing of the region within the following:
Life Sciences
Head office, logistics and distribution
Film and creative sectors
Cleantech
Performance contract entered into with Region Zealand in 2008, one of
the focus areas is logistics and distribution
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 3

4. THE POSSIBILITIES FOR ZEALAND AS A
LOGISTICS HUB

5. Copenhagen Capacity
DENMARK - THE BEST PLACE IN THE WORLD
TO DO BUSINESS!
Country Global ranking
Denmark 1
Finland 2
Sweden 9
Norway 17
Source: The Economist Intelligence Unit 2008
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 5

6. Copenhagen Capacity
INFRASTRUCTURE
Femern Belt 2018
The government’s traffic
proposal 2020
Cities such as Køge & Ringsted
see potential in transport and
logistics
Existing Øresund and Storebælt
bridges
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 6

7. Copenhagen Capacity
UNIQUE LOCATION
80% of the customer’s
clients are in the areas
marked in red
Often day-to-day
delivery
Antal af
virksomheder Farve
>901
351 - 900
101 - 350
0 - 100
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8. THE CHALLENGES FOR ZEALAND AS
A LOGISTICS HUB

9. Copenhagen Capacity
QUESTIONS THAT ARE MAKING
THEMSELVES!
Are the locations of Zealand’s
logistics hubs right?
Are there enough vacant sites for
new buildings on Zealand?
Have sufficient investments taken
place in Zealand’s logistics
properties?
Is the transport business able to
think in complete customer
solutions?
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 9

10. DO THE COMPANIES NEED IT?

11. Copenhagen Capacity
WHAT DOES THE CUSTOMER SAY?
Copenhagen Capacity has prepared a mini market survey
We asked a number of companies about their warehouse activities in the
Nordic countries
The result was that half the companies had several warehouses in the
Nordic countries
We also noted that almost half the companies are contemplating to
consolidate their entire warehouse activities in one location
We found that the companies’ first priority is costs
How can we help ….
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 11

12. Copenhagen Capacity
THE CONCEPT NORDIC DISTRIBUTION
The customer’s warehouse situation today The customer’s situation tomorrow
European central European central
warehouse warehouse
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13. Copenhagen Capacity
HOW CAN WE HELP?
We simulate whether a Nordic
Distribution is good business for
the customer
We use a new-developed
simulation tool
We simulate on the basis of costs
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14. Copenhagen Capacity
Ingoing transport
SIMULATION TOOL
The basis is costs with regard to all the
customer’s warehouses in the Nordic
countries
The simulation of costs are divided on :
Operation
Ingoing transport
Operation
Outgoing transport
The customer contributes with his own
data
Outgoing transport
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15. Copenhagen Capacity
Ingoing transport
THE SIMULATION TOOL
The customer’s total costs in the Nordic
countries are now known
The total costs are weighed against the
costs by one large location on Zealand
Operation
The comparison can be made with
several different Zealand and Swedish
locations
By savings on Zealand we have a case!
Outgoing transport
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16. Copenhagen Capacity
CASE: L’ORÉAL IN GREVE
L'ORÉAL in Denmark employs approximately 300
staff
L'ORÉAL distribution centre in Greve Main is hub
for the company’s Nordic distribution
From Greve Denmark, Sweden and Norway are
serviced
The distribution centre is 12,000 m2 and was built
in 1997
2500 different references are handled
Ordres coming in before10.30 o’clock are at their
destination the next day
Kilde: Interview med L'ORÉAL og www.loreal.com
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 16

17. Copenhagen Capacity
SAVINGS FOR L’ORÉAL IN GREVE
Savings of two-digit percentage
Savings realised on ingoing transport (almost only
complete loads from the factories in Europe)
Savings realised on decrease in goods’ stock days
(20-30% less days than Finland)
The customer has experienced better quality with
regard to faster deliveries
Kilde: Interview med L'ORÉAL og www.loreal.com
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 17

18. Copenhagen Capacity
DOUBLE TURNOVER IN 3 YEARS!
General Manager - Peter Trabolt:
”We can document that the consolidation has
resulted in large savings and a lift of quality”
”We have doubled turnover and assortment in
three years, this requires a strong organisation”
”From the beginning we have spent time on
coordination and standardization as much as
possible, this is decisive”
”We have attracted talented staff, not least as a
result of the large volumes”
”We are expanding by 5,000 m2 at the moment!”
Kilde: Interview med L'ORÉAL og www.loreal.com
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19. CONCLUSION

20. Copenhagen Capacity
ZEALAND AS A SCANDINAVIAN
LOGISTICS HUB ?
We believe in Zealand’s potential!
We believe that the trading conditions in the
world are suitable for the concept of Nordic
Distribution
We completed a large case last year
We are working with three interested
companies at the moment
We believe that the most important challenge
will be the politicians’ willingness to want
transport and logistics
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 20

21. Copenhagen Capacity
THANK YOU FOR YOUR TIME
Your contact:
Casper Keyghaldi-Østergaard
Tel.: +45 33 22 02 22
Mobile: +45 40 80 43 09
Email: cko@copcap.com
Zealand as Nordic Logistics Hub? - Casper Keyghaldi-Østergaard 21