SlideShare una empresa de Scribd logo
1 de 81
Descargar para leer sin conexión
Social Media - Building the
                               foundation




                                Michael Coffey




Wednesday, March 25, 2009
Todays Outline
                What’s the Point ?
            •
                     Increase Profit
                 •

                     Increase Customer Service
                 •

                     Increase Efficiency
                 •

                What’s the Foundation Look Like?
            •
                     Your Brand
                 •

                     Your Website
                 •

                     You CRM
                 •

                What’s the Structure Look Like?
            •
                     You Website
                 •

                     Your CRM
                 •




Wednesday, March 25, 2009
HOW DO I DIVE INTO
                           SOCIAL MEDIA?
                                                                                       unify efforts
                                                        sales with little overhead -

                                                        Suggestions           drip marketing
                    What’s the Point ?
                •
                                                             efficiency automize
                                                          24/7
                            Increase Profit
                     •

                                                        Feedback organize
                            Increase Customer Service
                     •

                            Increase Efficiency
                                                        optimize streamline
                     •




Wednesday, March 25, 2009
HOW DO I DIVE INTO
                          SOCIAL MEDIA?
    To even begin this discussion you have                                                unify efforts
                                                           sales with little overhead -

    to know the following about your                       Suggestions           drip marketing
    business.                                                   efficiency automize
                                                             24/7

                                                           Feedback organize
    - What is your cost per customer Acquisition?
    - What is your average customer LTV (lifetime value)
                                                           optimize streamline
    - What is your Gross profit per customer




Wednesday, March 25, 2009
Un de
                                                      r
            Knowing your Numbers               Cost stan d yo
                                                    for C        ur
                                                  Acqu ustomer
                                                        isitio
                                                               n

      How much do you currently
                                           =
      spend for marketing a month?

      How many new customers do
                                           =
      you currently get a month?


                                           =
      Your Cost For Customer Acquisition




Wednesday, March 25, 2009
Knowing your Numbers

              You currently spend
               $300 to get 1 new
                   customer


          You Currently need 10
         new customers a month

                            You should be spending at least
                              $3000 a month in sales and
                                      marketing



Wednesday, March 25, 2009
Knowing your Numbers




               Your customer currently
                 would need to spend
                 $300 to break even




Wednesday, March 25, 2009
Wh
                                                                               at i
             Knowing your Numbers                                                  f..
          You could spend $150 to
            get 1 new customer

              You gained 15 new
              customers a month


                                     Your customers still
                                     spent $300 a month
                            You should be spending at least $3000 a month in
                                           sales and marketing




Wednesday, March 25, 2009
Wh
            Knowing your Numbers                               at i
                                                                   f..

                            You would be spending $2,250 a
                            month and bringing in $4,500 a
                                        month!



                            That would be a 2:1 return




Wednesday, March 25, 2009
HOW DO I DIVE INTO
                          SOCIAL MEDIA?
                                                                                         unify efforts
                                                          sales with little overhead -

   Now that you know the following:                       Suggestions           drip marketing

                                                               efficiency automize
                                                            24/7
   - What is your cost per customer Acquisition?
                                                          Feedback organize
   - What is your average customer LTV (lifetime value)
   - What is your Gross profit per customer

                                                          optimize streamline
                            We can start talking about the foundation
                                       you need to build



Wednesday, March 25, 2009
LETS REMEMBER OUR
                                  PROCESS


       Engage                Educate   Implement   Analyze   Optimize




Wednesday, March 25, 2009
LETS REMEMBER OUR
                                  PROCESS
        In order for us to Engage our clients we must know what we are going to educate our
       customers on. Before we educate we need to think about what we want them to do with our
         education. If we want to know if we are accomplishing our goal, we need to have a plan in
                          place as to how we are going to analyze their actions.




   Engage                   Educate        Implement               Analyze             Optimize




Wednesday, March 25, 2009
LETS REMEMBER OUR
                                  PROCESS
                               So let’s focus on the your Brand




   Engage                   Educate     Implement        Analyze   Optimize




Wednesday, March 25, 2009
YOUR BRAND
                  Know who you are, what you offer, and who you are
                  targeting

                  - What is your niche?
                  - What do you have to offer?
                  - What makes you memorable?
                  - What identifies you?




Wednesday, March 25, 2009
MY BRAND
           Here is an example of my brand -

         With a name like Mike Coffey I have decided to play off
         coffey and this “Coffee Stain” will be what identifies my
                     involvement in everything I do.

              You will see this on my blog, website, Twitter, and
                              eventually clothing.




Wednesday, March 25, 2009
YOUR BRAND

         Think about your brand and who you are before jumping
       into the next step. Once you have that identified, your ready
                  to start the development of your site



                            Let’s move on to your site!




Wednesday, March 25, 2009
YOUR WEBSITE
                  Know the purpose of your site

                  - Are you using your site to focus on Education
                  - Are you using your site to focus on Lead Generation
                  - Are you using your site to focus on both of the above
                  - Are you using your site to focus on simply something you like to look at?




Wednesday, March 25, 2009
YOUR WEBSITE
                    Know the reason your customers will visit and where
                                  you want them to go.




Wednesday, March 25, 2009
YOUR WEBSITE
                      View your home page as a road map directing your
                      customers on where you would like for them to go.

                                7



                                        6
                            1

                                        5
                 2          3       4




Wednesday, March 25, 2009
YOUR WEBSITE
                                 7



                                         6
                             1

                                         5
                 2           3       4


                            This is the beginning of content strategy




Wednesday, March 25, 2009
YOUR WEBSITE
   What do you want on
                                                                7
    your home page?
            - Clear Navigation
                                                                        6
            - Concise callouts
                                                         1
            - Contact form
            - Email subscription
            - Current offers
                                                                        5
            - Clear presentation of services
            - Video if relevant
                                                  2      3          4


                              Now your off to building a site


Wednesday, March 25, 2009
YOUR WEBSITE
     Other items to think
                                                               7
            about
                                                                       6
            - Navigation
                                                        1
            - Copy
            - Consistency
            - Imagery
                                                                       5
                                                2       3          4


                            Now, your off to building a site


Wednesday, March 25, 2009
YOUR MARKETING
  Contacts                      Website          Database     Marketing
                                     7


                                             6
                                 1                              CRM
                                                   DataBase


                                             5
                            2    3       4




Wednesday, March 25, 2009
YOUR MARKETING
                                     Customers
                                                      Website
  Contacts
                                                           7


                                                                   6
                                                       1
                                                                   5
                             Database Marketing   2    3       4




                                            CRM
                               DataBase




Wednesday, March 25, 2009
YOUR CUSTOMERS

                                                                 Contacts
      First you need to start with everyone that could be your
      potential customer, your contacts.

             - Contacts in your email account
             - Chamber members
             - All the business cards you have collected
             - People you have worked with in the past
             - People you went to school with
             - Family
             - Everyone you have crossed paths with




Wednesday, March 25, 2009
YOUR CUSTOMERS
                             Next you take those contacts and clean out your list
                             by providing an opportunity for them to “opt-in” to
                                        be a contact of your business.

             Contacts
                                                                                     YES! I am
                                                                                    interested



                                                    @




Wednesday, March 25, 2009
YOUR CUSTOMERS
                            Now you have a clean list that have “opted in” and
                            are in your CRM. From this point forward, everyone
                            that you come in contact with will be opted in from
                            the beginning!



                                                   Database                 Marketing
                             YES! I am
                            interested




                                                                                  CRM
                                                       DataBase




Wednesday, March 25, 2009
YOUR DATABASE

Your Database needs to be dynamic in todays fast pace world. If you do
 not have the ability to track your customers decisions, you are wasting
  your time and money. If customer conversion is your focus, then you
                                                                           Database
             need a Database that ties in with a CRM tool.

                            Marketing:
                            Infusionsoft

                            Sales:                                           DataBase
                            SalesFource




Wednesday, March 25, 2009
YOUR MARKETING

                                                                              Marketing
            Your CRM tool should be one in the same as your database. If
             this is true then you will be able to build a marketing system
                        that is both systematized and automated.
                                                                                CRM




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website



                                1




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing



                                1                     CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing           Drip Marketing



                                1                     CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing           Drip Marketing      Transaction




                                                                                                $
                                1                     CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing           Drip Marketing      Transaction




                                                                                                $
                                1                     CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing           Drip Marketing      Transaction




                                                                                                $
                                1                     CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing           Drip Marketing      Transaction




                                                                                                $
                                1                     CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing           Drip Marketing      Transaction




                                                                                                $
                                1                     CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            Your CRM tool should be one in the same as your database. If
                             this is true then you will be able to build a marketing system
                                        that is both systematized and automated.




       Contact                 Website                Marketing           Drip Marketing      Transaction




                                                                                                $
                                1                     CRM/DB




Wednesday, March 25, 2009
Your Drip Marketing
                            Drip Marketing provides you the opportunity to build
                                a automatic process of communication to your
                             customers to increase value, lifetime, and service.




Wednesday, March 25, 2009
Your Drip Marketing
                            Drip Marketing provides you the opportunity to build
                                a automatic process of communication to your
                             customers to increase value, lifetime, and service.

          Your Target
            Market




Wednesday, March 25, 2009
Your Drip Marketing
                            Drip Marketing provides you the opportunity to build
                                a automatic process of communication to your
                             customers to increase value, lifetime, and service.

          Your Target
                                              Your Potential
            Market
                                                Customers




Wednesday, March 25, 2009
Your Drip Marketing
                            Drip Marketing provides you the opportunity to build
                                a automatic process of communication to your
                             customers to increase value, lifetime, and service.

          Your Target
                                                                              Your
                                              Your Potential
            Market
                                                                            Customers
                                                Customers




Wednesday, March 25, 2009
Your Drip Marketing
                                Let’s look at the numbers




Wednesday, March 25, 2009
Your Drip Marketing
                                Let’s look at the numbers


          Your Target
            Market




                   1000




Wednesday, March 25, 2009
Your Drip Marketing
                                Let’s look at the numbers


          Your Target
                                     Your Potential
            Market
                                       Customers

                                             5%
                   1000                      50




Wednesday, March 25, 2009
Your Drip Marketing
                                Let’s look at the numbers


          Your Target
                                                              Your
                                     Your Potential
            Market
                                                            Customers
                                       Customers

                                             5%                2%
                   1000                      50              1 to 2




Wednesday, March 25, 2009
Your Drip Marketing
                             If you don’t have a drip marketing system in place,
                            what are you doing with the 48 Potential Customers
                             that simply didn’t purchase the first time around?




              Your Potential                   Your                      Potential
                Customers                    Customers                  Customers


                                       -                          =




Wednesday, March 25, 2009
Your Drip Marketing
                              If you don’t have a drip marketing system in place,
                             what are you doing with the 48 Potential Customers
                              that simply didn’t purchase the first time around?




              Your Potential                    Your                      Potential
                Customers                     Customers                  Customers


                            50          -                          =




Wednesday, March 25, 2009
Your Drip Marketing
                              If you don’t have a drip marketing system in place,
                             what are you doing with the 48 Potential Customers
                              that simply didn’t purchase the first time around?




              Your Potential                    Your                      Potential
                Customers                     Customers                  Customers


                            50          -        1 to 2            =




Wednesday, March 25, 2009
Your Drip Marketing
                              If you don’t have a drip marketing system in place,
                             what are you doing with the 48 Potential Customers
                              that simply didn’t purchase the first time around?




              Your Potential                    Your                      Potential
                Customers                     Customers                  Customers


                            50          -        1 to 2            =          48




Wednesday, March 25, 2009
Your Drip Marketing
                              If you don’t have a drip marketing system in place,
                             what are you doing with the 48 Potential Customers
                              that simply didn’t purchase the first time around?




              Your Potential                    Your                      Potential
                Customers                     Customers                  Customers


                            50          -        1 to 2            =          48




Wednesday, March 25, 2009
YOUR DRIP MARKETING
                             Let’s remember, a customer comes to your site, fills out a
                            form, calls you, buys something, comments on your blog or
                                    signs up for an event. Now what do you do?




Wednesday, March 25, 2009
YOUR DRIP MARKETING
                             Let’s remember, a customer comes to your site, fills out a
                            form, calls you, buys something, comments on your blog or
                                    signs up for an event. Now what do you do?




         Contact




Wednesday, March 25, 2009
YOUR DRIP MARKETING
                             Let’s remember, a customer comes to your site, fills out a
                            form, calls you, buys something, comments on your blog or
                                    signs up for an event. Now what do you do?




         Contact               Website



                               1




Wednesday, March 25, 2009
YOUR DRIP MARKETING
                             Let’s remember, a customer comes to your site, fills out a
                            form, calls you, buys something, comments on your blog or
                                    signs up for an event. Now what do you do?

                                                                       Drip Marketing




         Contact               Website



                               1




Wednesday, March 25, 2009
YOUR DRIP MARKETING
                             Let’s remember, a customer comes to your site, fills out a
                            form, calls you, buys something, comments on your blog or
                                    signs up for an event. Now what do you do?

                                                                       Drip Marketing




         Contact               Website



                               1
                                                                                  @
                                                  @                                      RSVP


                                                                      Phone




Wednesday, March 25, 2009
YOUR DRIP MARKETING
                             Let’s remember, a customer comes to your site, fills out a
                            form, calls you, buys something, comments on your blog or
                                    signs up for an event. Now what do you do?

                                                                       Drip Marketing




         Contact               Website



                               1
                                                                                  @
                                                  @                                      RSVP


                                                                      Phone




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website



                               1




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing



                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing



                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing    Transaction




                                                                                           $
                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing    Transaction




                                                                                           $
                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing    Transaction




                                                                                           $
                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing    Transaction




                                                                                           $
                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing    Transaction




                                                                                           $
                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing    Transaction




                                                                                           $
                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                            You now know how to set a foundation that will be able to
                              automate itself so that when you are directing potential
                             customers to your site you will optimize your conversion.




       Contact                Website               Marketing          Drip Marketing    Transaction




                                                                                           $
                               1                    CRM/DB




Wednesday, March 25, 2009
YOUR MARKETING
                             With your foundation set, your website, CRM, drip marketing,
                            you will be able to convert more, and increase your customers
                                                 overall lifetime spend.




   Engage                    Educate             Implement               Analyze            Optimize


Wednesday, March 25, 2009
YOUR MARKETING
                             With your foundation set, your website, CRM, drip marketing,
                            you will be able to convert more, and increase your customers
                                                 overall lifetime spend.


       Contact




   Engage                    Educate             Implement               Analyze            Optimize


Wednesday, March 25, 2009
YOUR MARKETING
                             With your foundation set, your website, CRM, drip marketing,
                            you will be able to convert more, and increase your customers
                                                 overall lifetime spend.


       Contact                  Website



                                1




   Engage                    Educate             Implement               Analyze            Optimize


Wednesday, March 25, 2009
YOUR MARKETING
                             With your foundation set, your website, CRM, drip marketing,
                            you will be able to convert more, and increase your customers
                                                 overall lifetime spend.


       Contact                  Website               Marketing



                                1                     CRM/DB




   Engage                    Educate             Implement               Analyze            Optimize


Wednesday, March 25, 2009
YOUR MARKETING
                             With your foundation set, your website, CRM, drip marketing,
                            you will be able to convert more, and increase your customers
                                                 overall lifetime spend.


       Contact                  Website               Marketing         Drip Marketing



                                1                     CRM/DB




   Engage                    Educate             Implement               Analyze            Optimize


Wednesday, March 25, 2009
YOUR MARKETING
                             With your foundation set, your website, CRM, drip marketing,
                            you will be able to convert more, and increase your customers
                                                 overall lifetime spend.


       Contact                  Website               Marketing         Drip Marketing       Transaction




                                                                                               $
                                1                     CRM/DB




   Engage                    Educate             Implement               Analyze            Optimize


Wednesday, March 25, 2009
YOUR MARKETING
                             With your foundation set, your website, CRM, drip marketing,
                            you will be able to convert more, and increase your customers
                                                 overall lifetime spend.


       Contact                  Website               Marketing         Drip Marketing       Transaction




                                                                                               $
                                1                     CRM/DB




   Engage                    Educate             Implement               Analyze            Optimize


Wednesday, March 25, 2009
WHAT YOU KNOW


                                                        Drip
                    Web      Social
                                                CRM
                                      Website
                                                      Marketing
                    2.0      Media




Wednesday, March 25, 2009
WHAT YOU WILL DO

                                                 Social               Web
      We will use Social Media, driven by
                                                 Media                2.0
        Web 2.0 Technology, to push
     contacts to your website so that you
        can turn them into customers
        through your Drip Marketing.




                                                            Drip
                                                 CRM
                                       Website
                                                          Marketing




Wednesday, March 25, 2009
Thank you for your time!




                                                    Follow Me @:
                            LinkedIn :http://www.linkedin.com/in/michaelcoffey
                            Facebook: Michael Coffey
                            Twitter: http://twitter.com/coffeyhouse




Wednesday, March 25, 2009

Más contenido relacionado

Destacado

EDPA - Social Media Presentations
EDPA - Social Media PresentationsEDPA - Social Media Presentations
EDPA - Social Media PresentationsMichael Coffey
 
Emergentia opening
Emergentia openingEmergentia opening
Emergentia openingBrian Hull
 
Scaling Rails
Scaling RailsScaling Rails
Scaling Railsleinweber
 
PowerPoint Presentation
PowerPoint PresentationPowerPoint Presentation
PowerPoint Presentationzetadee
 
CouchDB @ red dirt ruby conference
CouchDB @ red dirt ruby conferenceCouchDB @ red dirt ruby conference
CouchDB @ red dirt ruby conferenceleinweber
 

Destacado (7)

EDPA - Social Media Presentations
EDPA - Social Media PresentationsEDPA - Social Media Presentations
EDPA - Social Media Presentations
 
Emergentia opening
Emergentia openingEmergentia opening
Emergentia opening
 
Scaling Rails
Scaling RailsScaling Rails
Scaling Rails
 
PowerPoint Presentation
PowerPoint PresentationPowerPoint Presentation
PowerPoint Presentation
 
Sorting Penquins
Sorting PenquinsSorting Penquins
Sorting Penquins
 
Jeffs Book
Jeffs BookJeffs Book
Jeffs Book
 
CouchDB @ red dirt ruby conference
CouchDB @ red dirt ruby conferenceCouchDB @ red dirt ruby conference
CouchDB @ red dirt ruby conference
 

Similar a Social Media Building The Foundation

Mktg 101 PowerPoint_10.30.2012
Mktg 101 PowerPoint_10.30.2012Mktg 101 PowerPoint_10.30.2012
Mktg 101 PowerPoint_10.30.2012Justina Bryant
 
How to Harness the Power of the Internet for your Business
How to Harness the Power of the Internet for your BusinessHow to Harness the Power of the Internet for your Business
How to Harness the Power of the Internet for your BusinessSocial Sinergy
 
Sales Marketing Alignment
Sales Marketing AlignmentSales Marketing Alignment
Sales Marketing AlignmentHubSpot
 
CRM in Economic Downturn
CRM in Economic DownturnCRM in Economic Downturn
CRM in Economic DownturnDarren Flood
 
I invite you to join the conversation...
I invite you to join the conversation...I invite you to join the conversation...
I invite you to join the conversation...Russ Hammond
 
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLeadLife Solutions
 
GAME CHANGER PROFITS - INTRO
GAME CHANGER PROFITS - INTROGAME CHANGER PROFITS - INTRO
GAME CHANGER PROFITS - INTROZach Johnson
 
How Small Products-Based Businesses Can Still Compete Against the Big Players
How Small Products-Based Businesses Can Still Compete Against the Big PlayersHow Small Products-Based Businesses Can Still Compete Against the Big Players
How Small Products-Based Businesses Can Still Compete Against the Big PlayersAgiliron Inc.
 
"Inbound" Sales and Marketing - Fuel Your Startup's Growth
"Inbound" Sales and Marketing - Fuel Your Startup's Growth"Inbound" Sales and Marketing - Fuel Your Startup's Growth
"Inbound" Sales and Marketing - Fuel Your Startup's Growthstartany
 
Marketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize RevenueMarketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize RevenueJulie Benlolo
 
Momentums Presentation
Momentums Presentation Momentums Presentation
Momentums Presentation tomverner
 
Alchemy voorstelling
Alchemy voorstelling   Alchemy voorstelling
Alchemy voorstelling jpdecleene
 
Increase Sales
Increase SalesIncrease Sales
Increase Salestrayl
 
SMB US Webinar
SMB US WebinarSMB US Webinar
SMB US WebinarDan Tyre
 

Similar a Social Media Building The Foundation (20)

Mktg 101 PowerPoint_10.30.2012
Mktg 101 PowerPoint_10.30.2012Mktg 101 PowerPoint_10.30.2012
Mktg 101 PowerPoint_10.30.2012
 
How to Harness the Power of the Internet for your Business
How to Harness the Power of the Internet for your BusinessHow to Harness the Power of the Internet for your Business
How to Harness the Power of the Internet for your Business
 
Sales Marketing Alignment
Sales Marketing AlignmentSales Marketing Alignment
Sales Marketing Alignment
 
CRM in Economic Downturn
CRM in Economic DownturnCRM in Economic Downturn
CRM in Economic Downturn
 
I invite you to join the conversation...
I invite you to join the conversation...I invite you to join the conversation...
I invite you to join the conversation...
 
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
 
Web Analytics Whitepaper
Web Analytics WhitepaperWeb Analytics Whitepaper
Web Analytics Whitepaper
 
GAME CHANGER PROFITS - INTRO
GAME CHANGER PROFITS - INTROGAME CHANGER PROFITS - INTRO
GAME CHANGER PROFITS - INTRO
 
How Small Products-Based Businesses Can Still Compete Against the Big Players
How Small Products-Based Businesses Can Still Compete Against the Big PlayersHow Small Products-Based Businesses Can Still Compete Against the Big Players
How Small Products-Based Businesses Can Still Compete Against the Big Players
 
"Inbound" Sales and Marketing - Fuel Your Startup's Growth
"Inbound" Sales and Marketing - Fuel Your Startup's Growth"Inbound" Sales and Marketing - Fuel Your Startup's Growth
"Inbound" Sales and Marketing - Fuel Your Startup's Growth
 
Tg non selling ppt 61713 (2) - copy
Tg non selling ppt 61713 (2) - copyTg non selling ppt 61713 (2) - copy
Tg non selling ppt 61713 (2) - copy
 
Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)
 
Marketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize RevenueMarketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize Revenue
 
Momentums Presentation
Momentums Presentation Momentums Presentation
Momentums Presentation
 
Alchemy voorstelling
Alchemy voorstelling   Alchemy voorstelling
Alchemy voorstelling
 
How to
How to How to
How to
 
Small Business Marketing Dtm 7 Steps
Small Business Marketing   Dtm 7 StepsSmall Business Marketing   Dtm 7 Steps
Small Business Marketing Dtm 7 Steps
 
Small Business Marketing DTM 7-Steps
Small Business Marketing   DTM 7-StepsSmall Business Marketing   DTM 7-Steps
Small Business Marketing DTM 7-Steps
 
Increase Sales
Increase SalesIncrease Sales
Increase Sales
 
SMB US Webinar
SMB US WebinarSMB US Webinar
SMB US Webinar
 

Último

Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 

Último (20)

Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 

Social Media Building The Foundation

  • 1. Social Media - Building the foundation Michael Coffey Wednesday, March 25, 2009
  • 2. Todays Outline What’s the Point ? • Increase Profit • Increase Customer Service • Increase Efficiency • What’s the Foundation Look Like? • Your Brand • Your Website • You CRM • What’s the Structure Look Like? • You Website • Your CRM • Wednesday, March 25, 2009
  • 3. HOW DO I DIVE INTO SOCIAL MEDIA? unify efforts sales with little overhead - Suggestions drip marketing What’s the Point ? • efficiency automize 24/7 Increase Profit • Feedback organize Increase Customer Service • Increase Efficiency optimize streamline • Wednesday, March 25, 2009
  • 4. HOW DO I DIVE INTO SOCIAL MEDIA? To even begin this discussion you have unify efforts sales with little overhead - to know the following about your Suggestions drip marketing business. efficiency automize 24/7 Feedback organize - What is your cost per customer Acquisition? - What is your average customer LTV (lifetime value) optimize streamline - What is your Gross profit per customer Wednesday, March 25, 2009
  • 5. Un de r Knowing your Numbers Cost stan d yo for C ur Acqu ustomer isitio n How much do you currently = spend for marketing a month? How many new customers do = you currently get a month? = Your Cost For Customer Acquisition Wednesday, March 25, 2009
  • 6. Knowing your Numbers You currently spend $300 to get 1 new customer You Currently need 10 new customers a month You should be spending at least $3000 a month in sales and marketing Wednesday, March 25, 2009
  • 7. Knowing your Numbers Your customer currently would need to spend $300 to break even Wednesday, March 25, 2009
  • 8. Wh at i Knowing your Numbers f.. You could spend $150 to get 1 new customer You gained 15 new customers a month Your customers still spent $300 a month You should be spending at least $3000 a month in sales and marketing Wednesday, March 25, 2009
  • 9. Wh Knowing your Numbers at i f.. You would be spending $2,250 a month and bringing in $4,500 a month! That would be a 2:1 return Wednesday, March 25, 2009
  • 10. HOW DO I DIVE INTO SOCIAL MEDIA? unify efforts sales with little overhead - Now that you know the following: Suggestions drip marketing efficiency automize 24/7 - What is your cost per customer Acquisition? Feedback organize - What is your average customer LTV (lifetime value) - What is your Gross profit per customer optimize streamline We can start talking about the foundation you need to build Wednesday, March 25, 2009
  • 11. LETS REMEMBER OUR PROCESS Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 12. LETS REMEMBER OUR PROCESS In order for us to Engage our clients we must know what we are going to educate our customers on. Before we educate we need to think about what we want them to do with our education. If we want to know if we are accomplishing our goal, we need to have a plan in place as to how we are going to analyze their actions. Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 13. LETS REMEMBER OUR PROCESS So let’s focus on the your Brand Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 14. YOUR BRAND Know who you are, what you offer, and who you are targeting - What is your niche? - What do you have to offer? - What makes you memorable? - What identifies you? Wednesday, March 25, 2009
  • 15. MY BRAND Here is an example of my brand - With a name like Mike Coffey I have decided to play off coffey and this “Coffee Stain” will be what identifies my involvement in everything I do. You will see this on my blog, website, Twitter, and eventually clothing. Wednesday, March 25, 2009
  • 16. YOUR BRAND Think about your brand and who you are before jumping into the next step. Once you have that identified, your ready to start the development of your site Let’s move on to your site! Wednesday, March 25, 2009
  • 17. YOUR WEBSITE Know the purpose of your site - Are you using your site to focus on Education - Are you using your site to focus on Lead Generation - Are you using your site to focus on both of the above - Are you using your site to focus on simply something you like to look at? Wednesday, March 25, 2009
  • 18. YOUR WEBSITE Know the reason your customers will visit and where you want them to go. Wednesday, March 25, 2009
  • 19. YOUR WEBSITE View your home page as a road map directing your customers on where you would like for them to go. 7 6 1 5 2 3 4 Wednesday, March 25, 2009
  • 20. YOUR WEBSITE 7 6 1 5 2 3 4 This is the beginning of content strategy Wednesday, March 25, 2009
  • 21. YOUR WEBSITE What do you want on 7 your home page? - Clear Navigation 6 - Concise callouts 1 - Contact form - Email subscription - Current offers 5 - Clear presentation of services - Video if relevant 2 3 4 Now your off to building a site Wednesday, March 25, 2009
  • 22. YOUR WEBSITE Other items to think 7 about 6 - Navigation 1 - Copy - Consistency - Imagery 5 2 3 4 Now, your off to building a site Wednesday, March 25, 2009
  • 23. YOUR MARKETING Contacts Website Database Marketing 7 6 1 CRM DataBase 5 2 3 4 Wednesday, March 25, 2009
  • 24. YOUR MARKETING Customers Website Contacts 7 6 1 5 Database Marketing 2 3 4 CRM DataBase Wednesday, March 25, 2009
  • 25. YOUR CUSTOMERS Contacts First you need to start with everyone that could be your potential customer, your contacts. - Contacts in your email account - Chamber members - All the business cards you have collected - People you have worked with in the past - People you went to school with - Family - Everyone you have crossed paths with Wednesday, March 25, 2009
  • 26. YOUR CUSTOMERS Next you take those contacts and clean out your list by providing an opportunity for them to “opt-in” to be a contact of your business. Contacts YES! I am interested @ Wednesday, March 25, 2009
  • 27. YOUR CUSTOMERS Now you have a clean list that have “opted in” and are in your CRM. From this point forward, everyone that you come in contact with will be opted in from the beginning! Database Marketing YES! I am interested CRM DataBase Wednesday, March 25, 2009
  • 28. YOUR DATABASE Your Database needs to be dynamic in todays fast pace world. If you do not have the ability to track your customers decisions, you are wasting your time and money. If customer conversion is your focus, then you Database need a Database that ties in with a CRM tool. Marketing: Infusionsoft Sales: DataBase SalesFource Wednesday, March 25, 2009
  • 29. YOUR MARKETING Marketing Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. CRM Wednesday, March 25, 2009
  • 30. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Wednesday, March 25, 2009
  • 31. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Wednesday, March 25, 2009
  • 32. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website 1 Wednesday, March 25, 2009
  • 33. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing 1 CRM/DB Wednesday, March 25, 2009
  • 34. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing 1 CRM/DB Wednesday, March 25, 2009
  • 35. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 36. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 37. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 38. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 39. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 40. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 41. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Wednesday, March 25, 2009
  • 42. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Your Target Market Wednesday, March 25, 2009
  • 43. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Your Target Your Potential Market Customers Wednesday, March 25, 2009
  • 44. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Your Target Your Your Potential Market Customers Customers Wednesday, March 25, 2009
  • 45. Your Drip Marketing Let’s look at the numbers Wednesday, March 25, 2009
  • 46. Your Drip Marketing Let’s look at the numbers Your Target Market 1000 Wednesday, March 25, 2009
  • 47. Your Drip Marketing Let’s look at the numbers Your Target Your Potential Market Customers 5% 1000 50 Wednesday, March 25, 2009
  • 48. Your Drip Marketing Let’s look at the numbers Your Target Your Your Potential Market Customers Customers 5% 2% 1000 50 1 to 2 Wednesday, March 25, 2009
  • 49. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers - = Wednesday, March 25, 2009
  • 50. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - = Wednesday, March 25, 2009
  • 51. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - 1 to 2 = Wednesday, March 25, 2009
  • 52. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - 1 to 2 = 48 Wednesday, March 25, 2009
  • 53. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - 1 to 2 = 48 Wednesday, March 25, 2009
  • 54. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Wednesday, March 25, 2009
  • 55. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Contact Wednesday, March 25, 2009
  • 56. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Contact Website 1 Wednesday, March 25, 2009
  • 57. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Drip Marketing Contact Website 1 Wednesday, March 25, 2009
  • 58. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Drip Marketing Contact Website 1 @ @ RSVP Phone Wednesday, March 25, 2009
  • 59. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Drip Marketing Contact Website 1 @ @ RSVP Phone Wednesday, March 25, 2009
  • 60. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Wednesday, March 25, 2009
  • 61. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Wednesday, March 25, 2009
  • 62. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website 1 Wednesday, March 25, 2009
  • 63. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing 1 CRM/DB Wednesday, March 25, 2009
  • 64. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing 1 CRM/DB Wednesday, March 25, 2009
  • 65. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 66. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 67. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 68. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 69. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 70. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 71. YOUR MARKETING You now know how to set a foundation that will be able to automate itself so that when you are directing potential customers to your site you will optimize your conversion. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Wednesday, March 25, 2009
  • 72. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 73. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 74. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website 1 Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 75. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Marketing 1 CRM/DB Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 76. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Marketing Drip Marketing 1 CRM/DB Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 77. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 78. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Engage Educate Implement Analyze Optimize Wednesday, March 25, 2009
  • 79. WHAT YOU KNOW Drip Web Social CRM Website Marketing 2.0 Media Wednesday, March 25, 2009
  • 80. WHAT YOU WILL DO Social Web We will use Social Media, driven by Media 2.0 Web 2.0 Technology, to push contacts to your website so that you can turn them into customers through your Drip Marketing. Drip CRM Website Marketing Wednesday, March 25, 2009
  • 81. Thank you for your time! Follow Me @: LinkedIn :http://www.linkedin.com/in/michaelcoffey Facebook: Michael Coffey Twitter: http://twitter.com/coffeyhouse Wednesday, March 25, 2009

Notas del editor