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Memory I
Human Memory: Basic Questions
• How does information get into memory?
• How is information maintained in memory?
• How is information pulled back out of
memory?
• Memory timeline
– Short term – recent?
– Long term – remote?
– Operational definitions
Memory
So how do we get information in to memory?
And how do we get information from memory?
Encoding
Storage
Retrieval
Echoic memory
Iconic memory
Short-Term memory /
Working memory
Long-Term memory
Atkinson-Shiffrin Model
Sensory Memory: ICONIC
A F 2 H
4 T U 7
M R 9 P
Sperling Task: Partial Report
A F 2 H
“4…T…U…?”
M R 9 P
♪
A F 2 H
4 T U 7
M R 9 P
High tone
Low tone
Mid tone
Sperling Task: Partial Report
Sensory Memory
•Iconic (visual)
▪high capacity (~9 items)
▪very short duration (~1sec)
Sensory Memory: ECHOIC
Do you want to get a cookie?
Do I what?
Oh… a cookie, yeah sure..
Glucksberg & Cowen, 1970
“G8KAWHVXPECRT”“….QZ5M42F”
2sec300ms Etc..
Sensory Memory: ECHOIC
Glucksberg & Cowen, 1970
Sensory Memory: ECHOIC
Short Term Memory
A temporary store for holding small amount of information
in mind in an active, readily available state.
Short Term Memory
Serial Position Curve: Murdock (1962)
WHY??
Proactive Interference:
If you call your new girlfriend
your old girlfriend’s name.
H.M.
Short Term Memory
Serial Position Curve: Murdock (1962)
H.M.
Capacity Limitations
Short Term Memory
Modal Model of Memory:
Short Term Memory
Short Term Memory
Duration
• 20 to 30 seconds
• Depends…
–Whether information is rehearsed
– Whether there is interference
Working Memory
• System involved in holding information in mind
needed to complete complex tasks in the face of
interfering processes and distractions
• Composed of three components
– Central executive
– Visuo-Spatial Sketchpad
– Phonological loop
Working Memory
Characteristics
• Domain specificity
– Separable forms of processing
– Domain specific disruption
Working Memory
Resource Limited (source of individual differences)
• State differences
– Situational demands can reduce amount of WM resources
available
• Trait differences
– Some individuals generally have more WM resources to
work with
• Emphasis is on limits in attention not # items stored

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