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Hosted by
CloudCamp Chicago	

!
!
“Cloud in Action”
#cloudcamp	

@CloudCamp_CHI
Emcee	

!
Ryan Koop, CohesiveFT	

!
!
Tweet: @RyanKoop

#cloudcamp	

#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
… sponsored by you!
Bruce Fox - Neal, Gerber & Eisenberg LLP	

Derek Myronuk - iNETWORKS Group 	

	

Jeff Henderson - salesforce.com 	

 	

Mark Calaguas 	

Mike Dorosh - IBM	

	

Erin Hallett - ServerCentral	

Robert Clarke - Crissie Insurance Group	

Charlie Havens - GlobalTech & Resources
Mark your calendars - 	

CloudCamp Chicago on May 21

6:00 pm Introductions	

6:10 pm: Lightning Talks	

"Outsource everything: tools for a modern cloud-based company" -
Yan Pritzker, CTO at Reverb.com @skwp	

"Lessons learned from a mobile side project" - Jason Farrell, Staff
Consultant at Centare Holdings @jfarrell	

"From its Leagcy in Hardware to its Future in Software" - Greg
Baugues, Developer Evangelist at Twillio @greggyb	

"How the Cloud Added 2 Hours Back to my Day" - Sue Brady,
VP Client Services at RM Factory @SueBrady	

"We've come a long way, cloud" - Dan Cerceo,VP IT at
comScore, Inc. @dancerceo	

"Building A Scalable Multiplayer Game Platform in the Cloud” –
Evan Jacover, Jackbox Games, Inc. @evanjacover	

6:45 pm: Unpanel 	

7:30 pm: Unconference / Networking, drinks and pizza
Agenda
#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
"Outsource everything: tools for a
modern cloud-based company”	

!
Yan Pritzker, CTO	

Reverb.com 	

!
!
Tweet: @skwp

#cloudcamp	

#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
Outsource Everything
Yan Pritzker @skwp
CTO, reverb.com
What does it take
to build a
marketplace?
Listings
Image Processing
Negotiations
Checkout
Search
Auctions
Curation
Analytics
&
Segmentation
Watch Lists
Seller Workflows
Fraud Detection
Inventory
Price Guide


Mailing Lists
How many 

developers
did it take?
2
2.5
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Image Storage / Resizing
Fraud Detection
Payment Processing
Analytics
Mailing Lists
Discussion Boards
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Image Storage / Resizing
Fraud Detection
Payment Processing
Analytics
Mailing Lists
Discussion Boards
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Image Storage / Resizing
Fraud Detection
Payment Processing
Analytics
Mailing Lists
Discussion Boards
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Outsource Everything
Except Core Competency
No CPU or developer

time spent resizing images
CDN makes it fast
Scale to any size or format
Place Order
Fraud Queue
ApprovedHuman
Intervention
Powerful fraud detection engine
Leverage data from other marketplaces
$0.01 per transaction. Seriously.
Discover interconnected fraud rings.
Events
Analytics Queue
Behavioral Emails
Everyone does 

customer service
Behavioral Analytics
Validate assumptions
Vendor Lock-In?
HTTP / JSON
HTTP / JSON
Look for simple APIs 

that can be mimicked
Backup
Look for portable data
and built-in backups
Build layers of abstraction
Analytics Queue
Build layers of abstraction
Analytics Queue
"Lessons learned from a mobile
side project"	

!
Jason Farrell, Staff Consultant

Centare Holdings	

!
Tweet: @jfarrell	

#cloudcamp	

#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by

 Senior Staff Consultant

 Web, Mobile, Client








WebAPI / Node.js






 Leverage what HTTP provides



 Don’t reinvent the wheel


 Managed REST



 Proxy Pattern


 Excellent capabilities
“From its Legacy in Hardware to its
Future in Software"	

!
Greg Baugues, Developer Evangelist at Twillio	

!
Tweet: @greggyb

#cloudcamp	

#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
From its Legacy in
Hardware…
“Software is eating the world.”
- Mark Andreesen
(773) 309-4985
Change Communications Forever
Change Communications Forever
by migrating this industry
from its legacy in hardware
to its future in software
Change Hosting Forever
by migrating this industry
from its legacy in hardware
to its future in software
Change Transportation Forever
by migrating this industry
from its legacy in hardware
to its future in software
Change Payments Forever
by migrating this industry
from its legacy in hardware
to its future in software
!
gb@twilio.com
@greggyb
"How the Cloud Added 2 Hours
Back to my Day"	

!
Sue Brady,VP Client Services 	

RM Factory	

!
Tweet: @SueBrady

#cloudcamp	

#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
How the Cloud Added Two
Hours Back to my Day
March 20, 2014
Proprietary and Confidential
Sue Brady
@SueBrady
#cloudcamp
Before the cloud came into my life
Proprietary and Confidential
Option 1
Option 2
After the cloud came into my life
Proprietary and Confidential
• I work for a small marketing agency of 30ish people
• We work from home offices across the country
• We couldn’t function without cloud services
Proprietary and Confidential
We depend on the cloud for all that we do, from team meetings to instant
messaging, tech support and document storage…and holiday parties.
Proprietary and Confidential
Proprietary and Confidential
Sue Brady
RM Factory
@SueBrady
Blog: Suebrady5.com
Proprietary and Confidential
"We've come a long way, cloud”	

!
Dan Cerceo,VP IT 	

comScore, Inc.	

!
Tweet: @dancerceo

#cloudcamp	

#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
WE’VE COME A LONG WAY, CLOUD
A Look Back at the Evolution of the Cloud andWhat it Means for the Future of the IT Department
MAILROOM INTHE SKY
Exchange Online Example
$4/user/month X 1000 users
X 12 = $48,000/yr.
Can you hire 1 mail
administrator for $48k?
FILE UNDER “C” FOR CLOUD
LOTS OF PAPER
LOTS OF $$$ (people + infrastructure)
200,000 businesses and
92% of Fortune 500 use Box
ITTOTHE CLOUD AND BEYOND!
Video Conferencing
Voice
Network
Security
Disaster Recovery
WHAT DOESTHE CLOUD MEAN FORTHE IT DEPT.?
 Email Administrators
 Network Engineers
 IT Generalists
 Helpdesk Staff
 Voice/Video Specialists
 DBAs
 Data CenterTechnicians
 Storage Experts
 Managers
ENTERTHE CLOUD MANAGER
NEW SKILLS FORTHE NEW IT DEPT
 Vendor relationships > How do we pick the right cloud partners?
 Emerging trends >What’s moving to the cloud? Is the timing right?
 Integration specialist > How do we make cloud services work w/ existing processes?
 Manage expenses > Accurate budgeting/forecasting
 Evaluation of new services > How do we evaluate and compare cloud services?
 Decision maker > How do we decide what goes to the cloud?
 Mixing cloud with on-prem > How do we strike a balance between in-house and in-cloud?
 Transition to the cloud > How do we migrate IT services to the cloud?
 Customization > Do we have the right skills to ensure a good fit?
 Cloud savvy support > Can our helpdesk effectively support our cloud users?
 Deep expertise > Do we need dedicated resources to support our cloud initiatives?
THANKYOU.
I DON’T ALWAYS TALK
ABOUT THE CLOUD
BUT WHEN I DO, IT’S FOR
BEER AND PIZZA
"Building A Scalable Multiplayer
Game Platform in the Cloud”	

!
Evan Jacover,	

Jackbox Games, Inc.	

!
Tweet: @evanjacover

#cloudcamp	

#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
0
52.239.129.8
0
23.114.36.112
52.239.129.8
(Blobcast Server 1)
52.239.129.8
23.114.36.112
52.239.129.8
(Blobcast Server 1)
Un-panel Discussion	

!
!
!
volunteer to join the panel & ask
questions from the floor!	

!
#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
Unconference	

!
Small groups & discussions, network	

!
Pizza’s almost here!	

!
!
#cloudcamp	

@CloudCamp_CHI
Sponsored by
Hosted by
Sponsored by
Hosted by

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