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Increase e-commerce conversion using psychology
- 4. The process is specifically
concerned with issues
such as acquiring
customers at lower cost,
etc.
- 7. Three types of
buyers – a survey of
more than 13,000
individuals reveal there are
three types of buyers:
- 9. The thrifty (24%) tend
to feel pain associated with
buying – try to minimise it
using such expressions as
“small down payment”
- 11. Identify which type of
buyers are visiting your
site, and target your
marketing message to
them.
- 13. Customers have more trust in
companies who are willing to
take responsibility for their
failures than for those who try
to blame external sources
- 15. If you are selling a product,
explain how big it is, how
much it weighs, how much
it will cost to deliver, etc.
- 16. If you have a service,
explain how long it will
take, what it will do, and
how it will do it.
- 18. Make it very clear in your
message that you want
your site visitors to register
for a newsletter, discounts,
etc.
- 20. Amazon, eBay, Newegg,
and many other sites with
millions of visitors also
allow small and mid-sized
retailers to sell directly from
their sites.
- 24. Use tools like Colibri to
understand what your
customers are searching
for and how they convert in
each sales funnel.
- 25. Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your goal conversions.
- 26. This article was originally
published on
GrowthHacker.am. Find out
more:
Increase e-commerce
conversion using psychology