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What the Beatles Could
Learn from using SEO
and Social Media
together?

Karol Pokojowczyk from Colibri.io
It’s obvious that using
Social Media is a great
way to grow a business
and attract new customers.
Also consistent SEO
strategy ensures long-term
advantages in terms of
traffic, leads and
conversions.
Combining these two
together and benefiting
from the synergy between
them is what can really

boost your business.
Help! I need
somebody, not
just anybody! =
ROI
According to the “Search
Marketing Benchmark
Report” released by
MarketingSherpa,
the numbers confirm that
there is indeed a great
synergy between Search
and Social Media.
The survey showed that
search marketers who
integrate Social Media
achieve a 59% better rate
of conversion.
According to the source
it is simply because:
Rankings are
driven by
relevance
Relevance
improves
credibility
Credibility
increases
conversions
Need more
proof?
Lets check the
Social Media
Marketing Industry
Report!
Another finding on this
subject comes from 2013
“Social Media Marketing
Industry Report” released
recently by Social Media
Examiner
According to the survey,
the main benefits that
marketers receive from
Social Media presence are
as follows:
89% claimed that Social
Media generated more
business exposure.
69% said they use Social
Media for research and
collecting information
about the market.
64% noticed an increase
in lead generation.
62% reported a rise in
search engine rankings
after using Social Media for
at least two years.
62% of small businesses
declared a reduction in
marketing expenses
thanks to Social Media.
But how exactly
does that work?
A strong Social Media
presence can significantly
influence your traffic and
conversions.
A strong Social Media
presence can significantly
influence your traffic and
conversions.
That’s because:
 Social Media are a valid
source of natural and
relevant links to your
website
 Anything “viral” seems to
be more significant for
search engine spiders
 Social Media allow you to
leverage your inbound
marketing activities
 Social Media allow content
to be indexed faster – for
instance, Tweeting cuts
indexing time by a half
Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your goal conversions.
This article was originally
published on
GrowthHacker.am. Find out
more:
What the Beatles Could
Learn from using SEO and
Social Media together?
Author: Karol Pokojowczyk

CEO Colibri IO
@KarolPokojowczy
@Colibri IO

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What the Beatles could learn from using SEO and Social Media together?