1. POST EVENT REPORT
FY2012

2. 2011 a Year of Transition
 Stephen C. Beachy  The Wolf Pen
Central Park Creek Corridor had
retained The Tower ◦ Holiday Happenings
of Power and a small ◦ Lights
drive through light
◦ Entertainment
display with signage
directing guests to ◦ Retail
WPC. ◦ Philanthropy
◦ PARKING!

3. Reasons for Making the
Move:
 Christmas in the Park had outgrown Stephen C. Beachy
Central Park due to lack of event infrastructure and space
 Reduction of event expenses
 WPC affords the city the opportunity to grow Christmas at the
Creek into the premiere holiday festival of the Brazos Valley
 Expansion for performers: WPC provides a proper stage for
performers, better visibility and other entertainment options
 Growth in participation from community partners in retail, non-
profit, and volunteerism
 Nearby shopping and restaurants
 AMPLE PARKING!

4. What did we have to offer?
The Brazos Valley’s
Premier Holiday
Destination
Entertainment Shopping Hayrides
Activities Live Nativity Santa
Free Cookies and Hot Chocolate Parking
Accessibility Energy Traffic Ease Music
Food Shopping Crafts Balloon art

5. What did we have to offer?
The great elements from the past –
PLUS
Three entertainment stages
Better and appropriate facilities
More parking and space for events
Upscale art sale (Partnering with ACBV)
Baking contest expansion and presentation
Budget savings
A little snow
A bit of crafts and some joy jumping
Daytime decorations
Expanded reservations for photos with Santa
Community partners “Presents with a Purpose”
And more!

6. Overview
 Lighted displays from Thanksgiving to New Years’
 Four Event Nights (20,000 attendance)
 Green Room Sign-In Book (139 Families)
◦ 55 from College Station
◦ 27 from Bryan
◦ 20 from other Texas Cities
(Iola, Franklin, Somerville, Houston, Giddings, Hempstead, Ft.
Worth, Madisonville, Hearne, Cleveland, Navasota, Austin, and San
Antonio)
◦ 2 from out of state (New York & Georgia)
◦ 2 from out of the country (Norway & Korea)
◦ 33 unidentified

7. Overview
 Sponsors:
◦ Waltman & Grisham, Attorneys at Law - $5,000
◦ Kroger – Cookies & Hot Chocolate – value at $7,000
◦ Suddenlink Communications and KBTX Media – In-kind
donations estimated value at $10,000
 Partners:
◦ United Way of the Brazos Valley
 Volunteer Groups
 Presents with a Purpose (16 non-profit organizations)

8. Presents with a Purpose
 Aggieland Pregnancy Outreach
 Family Promise of BCS
 Big Brothers Big Sisters
 HELP
 Twin City Mission
 BVCASA
 Voices For Children
 SARC
 Project Unity
 Health for All
 Prenatal Clinic
 MHMR
 Scotty’s House
 SOS Ministries
 Preemie Prints
 Starlight Children’s Foundation

10. Budget
2009 2010 2011
Participants 9,000 7,000 20,000
(event nights only (4); did not count non-event nights)
Revenue $6,105 $5,935 $6,210
(sponsors, photos, vendor fees)
Expenditures $169,661 $115,564 $97,048*
(staff, advertising, supplies, lights, rentals, etc.)
*Cost reductions attributed to less staff time for set-up & break-down, more
volunteers, reduction in rental costs

11. Suggestions For 2012
 Solicit for additional sponsors for specific activities
 Expand business and non-profit organization
involvement
 Secure additional food & drink vendors
 Expand event activities such as:
◦ More snow Letters to Santa
Carriage Rides
◦ Longer Hay Ride Booth Decorating Contest
◦ Mrs. Claus location at Arts Center Reindeer Games
Location
◦ Additional Shuttles from Parking Area
 Fully integrate new Festival Site Area

12. Discussion & Direction