This contains all the presentations from the 9 April breakfast David Gittins, EMC - What is Cloud? http://uk.emc.com/ James Wilson, WeLoveSleep - Why I now run a digital business www.welovesleep.co.uk/ Dan Fleetcroft, PES Performance – How Cloud supports collaborative design and supply chain management www.pes-performance.com/ Hannah Chaplin, Order Harmony - Example of Software as a Service www.orderharmony.com/ The final presentation from Eddie Murphy from MottMacDonald on collaboration can be found here: http://prezi.com/adtppkhyugmc/collaboration-case-study/?auth_key=813bd409969889be4ccc0c5442e00a5cec36d56b&kw=view-adtppkhyugmc&rc=ref-11356493

1. CloudCity
Working Together
6 April 2013

2. Agenda
07:30 Breakfast and Registration
08:00 Welcome – Neil MacDonald, Master Cutler
08:05 Context and Collaboration – Deborah Egan, SCR LEP Private Board Rep
08:15 David Gittins, EMC - What is Cloud?
08:35 James Wilson, WeLoveSleep - Why I now run a digital business
08:50 Dan Fleetcroft, PES Performance – Cloud, Design and Supply Chain Mgmt
09:05 Hannah Chaplin, Order Harmony - Example of Software as a Service
09:20 Eddie Murphy, MottMacDonald - Example of Collaboration
09:40 Next Steps - Deborah Egan
10:00 Finish

3. Deborah Egan
Cloud and Collaboration

4. David Gittins
EMC Computer Systems UK

5. Cloud Computing
David Gittins
Technology Consultant
EMC Computer Systems UK

6. • $21.8 billion 2012 Revenues / $6bn Cash Flow / +9%
• £11.4bn Cash
• Information Technology Products, Solutions & Services
• Computing Infrastructure
• Software
• Big Data, Cloud, Agile, Document Mgmt.
• Best known for Advanced Data Storage Solutions

7. • Pirelli, Burton-on-Trent
• Hawker Siddeley, Loughborough
• Loughborough University of Technology
• Singer Flight Simulation, Sussex
• Sun Microsystems UK
• Capgemini Technology Consulting
• EMC Computer Systems
Finance/Commercial/Government
Accenture-Sainsbury’s
Reuters Global Market Data Systems
ITV
Ministry of Justice
RADA
Smiths Industries
Colt Telecomm
Security Agencies

8. Agile Application Development
Big Data & Analytics
Cloud Computing

9. IT Infrastructure in 2001
Analysis
Design
Specification
Quotes
Ordering
Manufacture
Delivery
Commissioning
Provisioning

10. Analysis
Design
Specification
Quotes
Ordering
Manufacture
Delivery
Commissioning
Provisioning
6-9 Months Cycle

11. Advantage#1 = Speed & Portability
CoTS
2-10 Days
Bespoke
Apps
Agile Developers Test Cloud Production Cloud
1-7 Days 1-2 Days

12. Infrastructure as a Service (IaaS)
Software as a Service(SaaS)
Platform as a Service (PaaS)

13. Advantage#2 = Cheaper
Government Cloud Exercise
Defined some Standard PaaS, IaaS & SaaS and invited
companies to put offerings on a buyer portal (‘G-Cloud’)
Compared incumbent SIs/Os contract charges against their
equivalent G-Cloud offering ................
X2 – x10 £Cheaper on G-Cloud
(from the same providers!)

14. Question:
“Yes, but of course, new Web business-to-consumer systems are obviously ideal
for cloud services: they’re fairly simple; self-contained; and the cost of the cloud
infrastructure can be added to the customer transaction.
But what about legacy applications? They’re built from ‘old stuff’; they have
complicated interfaces and dataflows; and we don’t use a ‘pay as you go’
charging model – LoBs pay a standard fixed internal price”
• Need insight into Legacy
• Strategy for Cloud

15. Cloud Computing
David Gittins
Technology Consultant
EMC Computer Systems UK
david.gittins@emc.com
+44 7919 396 998

16. James Wilson
WeLoveSleep

17. Helping You to Sleep Better
Why I Now Run A Digital Business
• Our Potential Market wasn’t just Local
• Digital Is A Tool
• We are Working Towards our Entire Business Being
Run In The Cloud
• Fire Fire!!
0800 1707288 www.welovesleep.co.uk

18. Dan Fleetcroft
PES Performance

19. SCR LEP - CloudCity
Dan Fleetcroft – Engineering Design Director

20. Who & What is Performance Engineered Solutions (PES) Ltd.
• High Performance Engineering Design Business Delivering Solutions to
Multiple Sectors – Based at the Advanced Manufacturing Park, Sheffield
• Cross Pollinating Technologies across Sectors – Technology Transfer
creating Innovative Solutions
• Track Record of Working in High Performance Environments
• Keep Current with new Technologies by working at the Leading Edge
• Working independently or Immersed in Partner businesses adding Design
& Engineering to their product or service portfolio

21. PES Team:
• PES team lead by Engineering Design Director Dan Fleetcroft who was
mentored for 15 years by Formula One engineering great John Barnard
• Team has over 40 years of engineering experience in diverse and
demanding environments delivering solutions for companies such as:
- Scuderia Ferrari, McLaren Racing, Redbull Racing, Williams F1, Honda
Racing, Wirth Research, TWR Arrows, Prost GP, UK Sport, UK Cycling
- Bentley, Aston Martin, Porsche, Volkswagen, JLR
- Kenny Roberts MotoGP Team, Ducati, MZ, Triumph Motorcycles
- BAe Systems, Lockheed Martin, QineitQ, Surrey Satellites, Doncasters
- Philips Healthcare, RSL Steeper, Blatchford, JRI Orthopaedics, Surgical
Innovation
- David Brown, IHC Engineering Business
- Vertu, Purdey, Pentax, Zen Oracle

22. PES’ Core Experience:
• Advanced Design, Geometry Capture & Inspection
3D CAD, Rapid Surfacing, Detailing and Scanning
• Advanced Simulation & Testing Techniques
Finite Element Analysis (FEA), Computational Fluid Dynamics (CFD),
Wind Tunnel, Track and Laboratory Testing
• Materials Knowledge, Experience and Development
Metallics, Composites, Ceramics & Plastics
• Manufacturing Technologies
Machining, Casting, Forging, Fabrication, Composites, Additive
Manufacture, Moulding

23. PES’ Capabilities:
• Concept Design
• Design Engineering including CAD, Detail and Assembly Drawings
• Design for Composites including Laminate/Layup Drawings & Ply Books
• Product Design and Optimisation
• Design for Machining, Fabrication, Forging and Casting
• Design for Additive Manufacturing/Rapid Prototyping
• Design for Plastic Moulding Technologies
• Design of Jigs, Fixtures and Tooling
• Reverse Engineering/Geometry Capture, Scanning & Inspection
• Finite Element Analysis (FEA)
• Computational Fluid Dynamic (CFD)
• Testing and Simulation
• Project Management
• Research & Development

24. Sectors:
• Aerospace & Satellites
• Motorsport
• Defence
• Olympic, Elite Sports & Recreational Sports
• Automotive
• Marine
• Rail
• Medical
• Energy including Renewables
• Products
• Heavy Industry and Plant

25. PES and Digital & Cloud Capabilities:
• How and Where does PES use Digital & Cloud?
• Computer Aided Design (CAD) & Computer Aided Manufacture
(CAM)
• Finite Element Analysis (FEA)
• Computational Fluid Dynamics (CFD)
• Communication – Key to Collaboration
• Delivery – Both Virtual and Physical (RP)
• Access to our Data from Anywhere
• Mobile Technology – Cloud Accounting

26. PES and Digital & Cloud Capabilities:
• How do we benefit from Digital & Cloud?
• Software and Hardware
Standard Operating Procedure for PES!
Digital Technology Shapes our Deliverables
Digital Technology Improves our Profitability
It’s in a State of Continuous Evolution
Need to watch for the Revolution
• Collaboration – Client and Supply Chain
• International Business without the Air Miles!

27. PES and Digital & Cloud Capabilities:
• International Project Case Study
• Whistler Sliding Centre Safety Audit - Investigation into the
death of the Georgian Luger at the 2010 Winter Olympics
• 8 North American and 3 UK Companies – 18 Months ˃$1M
• PES Project Managed Data Collection & Manipulation and
Trajectory Study – Large volume of data to share and analyse
• Project Meetings/Conferences – Phone, Skype, Drop Box &
Cereno Nuva

28. PES and Digital & Cloud Capabilities:
• Whistler Sliding Centre Safety Audit
Thunderbird – Corner 16
95+ mph 5.5g

29. PES and Digital & Cloud Capabilities:
• Collaboration and Business Opportunities – Communication is Key
• Technical Partnerships – Key to having Complementary Services
to PES’ core skills. Allows PES to pursue more opportunities
• ‘One Stop Shop’ - Allows PES to offer a Complete Solution with
a Lower Capital Investment & Technical Risk.
• Some Clients prefer a single point of contact for their entire
project – Do not want ‘Subcontractors’
• PES can provide our Technical Partners with Capabilities they do
not possess in house to help them and us secure business with
almost Seamless Integration

30. PES and Digital & Cloud Capabilities:
• Future Leverage of Digital & Cloud Capabilities and Challenges
• Cloud Computing – Accessing the power of cloud servers to
solve computer simulations – FEA & CFD
• Ability to run Software Applications Remotely – CAD
• Leasing of Software when we need it – Licence & Maintenance
• International Offices allowing 24hr work on Projects
• Security of Data
• Backup
• Confidentiality?

31. PES and Digital & Cloud Capabilities:
Thank you
Any Questions?
www.pes-performance.com
dan@pes-performance.com

32. Hannah Chaplin
Order Harmony

33. An introduction to OrderHarmony
Online stock and order management

34. The OrderHarmony team
Dan Dukeson Ed Bowler Hannah Chaplin
CEO CTO Operations Manager
Christina Zacharia Nigel Hedley
Marketing Manager Non-Executive Director

35. Our customers

36. What is Software as a Service?

37. Why choose Software as a Service?
Affordable for SMEs with no contracts No need to have an in-house IT team
Help and support are often Free and regular improvements with no
included in the price deployment – software becomes collaborative

38. What to look for from a service provider
• Good security
• Data back-ups
• Support and help resources
• Free trial
• Customer reviews
• Integrations

39. Eddie Murphy
Mott MacDonald

40. Deborah Egan
Next Steps

41. Next Steps
Contacts:
Emma Cheshire
Emma.cheshire@collaborationworks.in
07411001629
Jag Goraya
Jagusti@collaborationworks.in
07968948527