The document summarizes a webinar about boarding school admissions presented by Greg O'Brien from The CollegeBound Network. Some of the key topics discussed include understanding the cost per lead and enrollment funnel metrics, lead generation sources and quality measurement, follow-up strategies for converting inquiries to applications and enrollments, overcoming challenges in contact prospects by phone and setting appointments, and developing effective scripts that focus on the student's needs and goals.

1. The Art of Boarding School Admissions Webinar With Greg O’Brien, Chief Financial Officer of The CollegeBound Network and 10-year education industry veteran Welcome To

5. UNDERSTANDING COST PER LEAD/INQUIRY (CPL) Source: BMO Capital Markets CPL means you pay only for leads/inquiries from students who specifically request information on your institution or program. This enables you to budget for and work with only the most targeted, qualified inquiries.

6. EM FUNNEL OPERATING METRICS Sources of New Students for Select For-Profit Providers (FY2002-FY2009) Source: BMO Capital Markets estimates and company reports.

7. FROM LEAD TO NEW BOARDING SCHOOL STUDENT Source: BMO Capital Markets Admissions Funnel

21. Gregory P. O’Brien Chief Financial Officer 718-761-4800, ext. 128 646-422-9946 (m) [email_address] The CollegeBound Network 1200 South Avenue, Suite 202 Staten Island, NY 10314 www.collegebound.net/corporate QUESTIONS Kristy Fallon Account Executive 718-761-4800, ext. 124 [email_address]