SOCIAL MEDIA Webinar video & slides ===> http://university.commetrics.com/?p=1675#comments 3 TIPS FOR doing your baseline audit smarter than your competitor, NAMELY: 1 -- How are we using which channel -- take inventory or your baseline 2 -- How are we doing so far -- discuss, reflect, pls. do not value performance -- just explore situation, collect information 3 -- What do we want to improve how: set objectives according to priorities How to put it into practice.

1. ComMetrics University
ComMetrics
Coffee Break Webinar Nr. 07 2011-05-10
Why should NGOs take a social media baseline?
Presented by:
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cel
Prof. Urs E. Gattiker , Ph.D.
2008_06_16
www.ComMetrics.com URL

2. ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs GmbH.
We help our clients to improve their customer relationship
management, while fostering revenue growth.
2011_05_10
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips

3. ComMetrics
_Case – Your favorite
charity,
non-governmental organization (NGO),
non-profit group, etc.
#1
Put in your favorite charity‘s or NGO‘s screenshot right here!
Twitter, Facebook, weblog, webpage, etc. right
2011_05_10
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

4. ComMetrics
_Case – Your favorite
charity,
non-governmental organization (NGO),
non-profit group, etc.
#1 Should we use Twitter, Facebook, Weblogs or just–
Challenge ignore it at what risk?
Strategy: We want to have more impact within 1 year
2011_05_10
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

5. ComMetrics
_Case – Your favorite
charity,
non-governmental organization (NGO)),
non-profit group, etc.
#1 Should we use Twitter, Facebook, Weblogs or just–
Challenge ignore it at what risk?
Strategy: We want to have more impact within 1 year
Solution Take your baseline – where are we now?
Risks? Security? Performance? Manpower? Budget?
THEN Develop a plan, implement to improve - benchmark
2011_05_10
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

6. ComMetrics
_Why it matters – 2 gold nuggets for today
Objective = have you walk away with a clear understanding:
1 – How are we using which channel – take
inventory or your baseline
2 – How are we doing so far – discuss, reflect, pls. do not
value performance – just explore situation, collect
information
3 – What do we want to improve how: set objectives
according to priorities
2011_05_10
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

7. ComMetrics
_1 Who is using which channel?
2011_05_10
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

8. ComMetrics
_1 Who is using which channel?
2011_05_10
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

9. ComMetrics
_2 How are we doing?
Is this channel working for us?
http://bit.ly/mTnQ3d+ 3 clicks
page was removed 1 day after game, why?
2011_05_10
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

10. ComMetrics
_2 How are we doing?
Is this channel working for us?
http://bit.ly/mTnQ3d+ 3 clicks
page was removed 1 day after game, why?
But why take it off because Google
still lets me have it, of course:
http://webcache.googleusercontent.com/search?q=cache:tNZ-
EQpEOpYJ:www.stadt.sg.ch/news/16/2011/05/FC_Zuerich.html+st.+gallen+extrabusse+Fc+Z%C3%BCrich&cd=1&hl=de&ct=cl
nk&gl=ch&source=www.google.ch
2011_05_10
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

11. ComMetrics
_2 How are we doing?
- Are we posting regu-
larly on the blog?
- Is our content targeting
the right group?
- voters
- people living in town
- Is the content interesting to our target group? If so, how do
we know?
- Is our blog engaging our readers? What about comments?
2011_05_10
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

12. ComMetrics
_3 Setting priorities – No. 1
- we must be compliant !
- social media guidelines
- privacy
- risk managemen
Stadt St. Gallen – Weblog Footer – City Councillors
Code validator above, needed?
-Footer currently has nothing giving user access to policies like the
example below here:
- we must be compliant! Click on policies above, get:
- social media guidelines
- privacy
2011_05_10
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

13. ComMetrics
_3 Setting priorities – No.1
- new URL http://blog.stadt.sg.ch/stadtrat or /council or both
- change URL or how else can we deal effectively with a situation
where other departments want to have a blog as well?
- offer readers each blog post via
e-mail
- ask other departments
if they want to blog
2011_05_10
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

14. ComMetrics
_3 golden nuggets for today....
1 – How are we using which channel – take
inventory
2 – How are we doing so far – discuss, reflect, pls. do not
value performance – just explore situation, collect
information
3 – What do we want to improve
how: set objectives
according to priorities
2011_05_10
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

15. ComMetrics
_Please – would you be so kind and help me?
Watch short video get slides – please write a comment
http://university.commetrics.com/?p=1675#comments/
about this webinar
- what did you get out if it?
- what else do you need – this time, tell me in your comment pls?
2 – last webinar in this series on May 24 – 17:00 hours
- depends on if you let me know what you need
2011_05_10
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

16. ComMetrics
_Please – would you be so kind and help me?
So how can we help you?
Please call us, or write for a free 15 min. Consultation.
2011_05_10
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

17. ComMetrics University
ComMetrics
Coffee Break Webinar Nr. 07 2011-05-10
Why should NGOs take a social media baseline?
http://My.ComMetrics.com - free blog benchmarking
Presented by: Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
Cell
SOS – call us –we can help +41(0)76 200 7778
www.ComMetrics.com URL
2008_06_16 E. Gattiker , Ph.D.
Prof. Urs