User management and analytics tools enable operators and broadcasters to develop micro-targeted campaigns, supporting the social interactions and generating viral marketing promotions. You can offer content-related applications, enabling on-screen purchasing and interaction between viewers. For more information, visit: http://www.comigo.com/Solution/Operators

1. TV Operators: Surviving in Tomorrow’s World

2. • The days when television operators
made profits simply by purchasing a
few movies and channels, and then
disseminating them to customers, is
over. In the past, consumers had
almost no television service options,
with normally only a single cable
company or satellite service available
in their area.

3. • Today this is no longer the case.
Digital Terrestrial Television (DDT)
has become quite popular, and as
the internet (with an ever-growing
bandwidth) has reached most areas
around the world, it has become a
valid platform for program
distribution.

4. • What are the implications for
television operators? First, a growth
in competition, which then results
in the driving down of the
previously high and artificial service
charge.

5. • Another way to try to allure
customers is to create an engaging
and effortless user interface. In
television’s youth, this meant
providing a handheld remote for
channel changing. Later, this meant
providing electronic program guides
(EPG) and video on demand (VOD).

6. • Thus, the future of television lies
with services, and services do not
simply mean content.
Why? Because programs are no
longer viewed exclusively on the
large screen located in one’s living
room; instead, content is being
viewed on cell phones and tablets,
and in many cases, being viewed in
an interactive manner.