2. How CommonKindness is different
1. Consumers sign up & select
their favorite local or national
non-profit
2. Consumers select from a
wide variety of coupons, print
and redeem coupons
3. Every coupon redeemed
generates funds for the
consumers favorite non-profit
And makes a difference!
Brand wins! Consumer wins! Non-profit wins!
Non-Profits receive funding & promote CommonKindness
to their members, volunteers & communities
“This is the best site for
coupons yet. Thank you for
the charity offerings that you
have and the fact that you
can CHOOSE your own is a
very sweet deal.”
~ Randi Lowe
“We live on a tight budget
and I used to feel badly that I
wasn't able to contribute
more to my kids' school. Now
I feel great because I am
saving money and raising
money at the same time!”
~ Liz T. (Parent at Willow
Creek Academy)
3. • Pay per sale model
• Gain/Maintain shelf space
• Increase sales
• Generate product trial
• Supports New product launches
• Less expensive, more effective vs. FSI’s (higher redemption rates)
• Compliments current FSI programs
• Reach new and valuable online audience
• Create valuable content for your brand’s social media page
• Generate additional video/TV Commercial views
• Generate donations for non-profits
• increase brand loyalty and generate ‘Brand Halo’ effect
• No required minimums or long term contracts
• Only pay per sale!
Why Brands Use CommonKindness
4. • Only pay per sale/redemption
(no per load, print or change fees)
• 25 cents per redemption
(when you receive a sale)
• Includes 5 cents for your
customers
favorite non-profit
Pay Per Sale Model
If a consumer prints a coupon but does not
redeem it there’s zero charge to your brand
“We were looking for an
online coupon provider that
offered excellent fraud
protection, and we liked the
CommonKindness business
model where we only pay for
redemptions and support our
customers‘ choice of causes.
We want to pay for coupons
that generate sales, not
coupon distribution fees.”
~ Jim Healy, Vice President
of Marketing, Kiss My Face
Co.
5. CommonKindness Others
Cost/Print $0 $0.10@ or $20,000
Load Fees $0 $2,500
Redemptions/Sales 20,000 20,000
Cost/Redemption $0.25 $1.13
Total Cost for Coupon
Delivery
$5,000 $22,500
Non-Profit Donation: $1,000 $0
Example: 200k coupon print limit & 10% redemption rate
Clearinghouse fee may apply for coupon reporting required to
track the non-profit selected by your consumer
Cost Savings For Your Brand
Other coupon programs’ mission is to drive prints - CommonKindness
will drive your brand sales!
6. • Create coupons in
minutes (no design or tech
resources required)
• Manage coupon
campaigns in real time,
remotely, from anywhere
• Control all aspects of your
coupon campaign
• Publish a coupon and offer
it to your audience in
minutes
• Friendly client support
available if needed
Simple & Easy To Use Platform
Powered by CommonKindness technology which offers:
coupon management dashboard, creating coupons, consumer facing
functionality (selecting & printing coupons securely, selecting favorite
non-profit), 1.1 million non-profit database, all customer support.
7. • Graphics, links, messaging ideas
& creative assets will be provided
• Content for your brands’ social media
• Website & Facebook integration provided
(easy to integrate iframe technology)
• Utilize these new features:
• Direct to coupon links
• Landing page custom content options
• Video feature
Promoting Your Coupon – Made Easy
8. Brand specific iframes - Can be
implemented on your brands
website or your social media page
Promoting Your Coupon – iframe
Alter Eco – iframe implementation directly on their facebook page
9. • Extend your coupon campaigns’ reach
• Utilize the CommonKindness network to
reach a unique audience of “influencers” -
non-profit volunteers who also use coupons:
• Online communities – frugal living,
savings, non-profit, volunteering, mom
forums & blogs
• Non-Profit database
• Registered Member database
"We are honored to partner
with CommonKindness in an
effort to teach people to save
AND help others
simultaneously. Our readers
share the same core values
and are excited to perpetuate
our respective missions!"
~ The Coupon Wizards
Reach New Audience - “Influencers”
"Being able to offer unique
CommonKindness coupons
through an iframe directly on
our site is amazing and helps
benefit nonprofits at the same
time. In the end it makes us a
greater resource and helps
others. It's a total win-win!"
~Jenny Martin,
SouthernSavers.com
10. Source: GfK Shopper & Retail Strategy May 2013
Reach Valuable Digital Shoppers
11. • Featured homepage placement
• Featured homepage placement with non-profit
• Brand specific Press Release
• External email & database marketing
• Online Communities
• Display advertising
• Social Media
Custom Feature Placement
"We chose to place coupons
on CommonKindness.com to
promote and grow the
KettlePop brand. Plus,
CommonKindness is just
such a great idea! To be able
to pick the nonprofit
organization you want to
support is a concept we
believe will become
very popular.”
~ Aaron Reimer, owner
and founder of KettlePop
12. • Discover who redeemed your coupon
• Retarget those who printed but didn’t
redeem and generate additional sales
• Retarget those who redeemed, with
new coupon
• Drill down into coupon specific data
"Electronic devices usually
present a barrier to
communications. We feel
CommonKindness is using
technology to create a real
tangible capability to touch
other people's lives.”
~ Joel R. Henry president
and founder Fig Food Co.
Unparalleled Sales Metrics
13. "Thank you commonkindess
for allowing us to be part of
something that will make a
difference in the world. It is
such a win-win situation for
our customers and for all
those charities out there.
We feel privileged!”
~ Carolyn Harrington,
Maty's Healthy Products
Email Opt-Ins
Your brand can
email coupons to
consumers who
“Opt-in” to receive
coupon emails from
CommonKindness
Direct to Inbox
Reach consumers who
requested coupons
Direct to Inbox
Reach consumers who
requested coupons
14. Clients to Date
To get
started visit
LoadYourCoupons.com
1.Become a
member
2.Register your
business
3.Create coupons
in minutes!
