1. The CommonKindness.com
Coupon Platform
Benefits your brands & rewards your customers
and America’s non-profit organizations

2. How CommonKindness is different
And makes a difference!
1. Customers sign up & select
their favorite non-profit
(local or national)
“This is the best site for
coupons yet. Thank you for
the charity offerings that you
have and the fact that you
can CHOOSE your own is a
very sweet deal.”
~ Randi Lowe
2. They select, print & redeem
coupons
3. Every coupon redeemed
generates funds for their
favorite non-profit
Non-Profits receive funding & promote CommonKindness
to their members, volunteers & communities
Brand wins! Consumer wins! Non-profit wins!
“We live on a tight budget
and I used to feel badly that I
wasn't able to contribute
more to my kids' school. Now
I feel great because I am
saving money and raising
money at the same time!”
~ Liz T. (Parent at Willow
Creek Academy)

3. Why Brands Use CommonKindness
• Pay per sale model
• Gain/Maintain shelf space
• Increase sales
• Generate product trial
• Support a new product launch
• Less expensive, more effective vs. FSI’s (higher redemption rates)
• Compliment current FSI programs
• Reach new and valuable online audience
• Create valuable content for your brand’s social media page
• Generate additional video/TV commercial views
• Generate donations for non-profits
• Increase brand loyalty & generate ‘Brand Halo’ effect
• No required minimums or long term contracts
• Only pay per sale!

4. Pay Per Sale Model
• Only pay 25 cents per
sale/redemption
(no load, per print or change fees)
• Includes 5 cents for your
customers favorite non-profit
If a consumer prints a coupon but does not
redeem it there is zero charge to your brand
“We were looking for an
online coupon provider that
offered excellent fraud
protection, and we liked the
CommonKindness business
model where we only pay for
redemptions and support our
customers‘ choice of causes.
We want to pay for coupons
that generate sales, not
coupon distribution fees.”
~ Jim Healy, Vice President
of Marketing, Kiss My Face
Co.

5. Cost Savings For Your Brand
Other coupon programs’ mission is to drive prints - CommonKindness
will drive your brand sales!
Example: 200k coupon print limit & 10% redemption rate
CommonKindness
Others
Cost/Print
$0
$0.10@ or $20,000
Load Fees
$0
$2,500
Redemptions/Sales
20,000
20,000
Cost/Redemption
$0.25
$1.13
Total Cost for Coupon
Delivery
$5,000
$22,500
Non-Profit Donation:
$1,000
$0
Clearinghouse fee may apply for coupon reporting required to track the
non-profit selected by your consumer

6. Simple & Easy To Use Platform
•
Create coupons in
minutes (no design or
tech resources required)
•
Manage coupon
campaigns in real time,
remotely, from anywhere
•
Control all aspects of your
coupon campaign
•
Publish a coupon & offer it
to your audience in minutes
•
Friendly client support
available if needed
Powered by CommonKindness technology which offers:
coupon management dashboard, creating coupons, consumer facing
functionality (selecting & printing coupons securely, selecting favorite
non-profit), 1.1 million non-profit database, all customer support.

7. Promoting Your Coupon – Made Easy
• Graphics, links, messaging ideas
& creative assets will be provided
• Content for your brands’ social media
• Website & Facebook integration provided
(easy to integrate iFrame technology)
• Utilize these new features:
• Direct to coupon links
• Landing page custom content options
• Video feature
• Store Locator

8. Promoting Your Coupon – iFrame
Brand specific iframes can be
implemented on your website
or social media page

9. Reach New Audience - “Influencers”
Extend your coupon campaigns’ reach by
utilizing the CommonKindness network of
“Influencers” - non-profit volunteers who also
use coupons:
• Online communities – frugal living, savings,
non-profit, volunteering, mom, forums & blogs
• Non-Profit communities – supporters,
volunteers, members, stakeholders
• Registered Member database
"We are honored to partner
with CommonKindness in an
effort to teach people to save
AND help others
simultaneously. Our readers
share the same core values
and are excited to perpetuate
our respective missions!"
~ The Coupon Wizards
"Being able to offer unique
CommonKindness coupons
through an iframe directly on
our site is amazing and helps
benefit nonprofits at the same
time. In the end it makes us a
greater resource and helps
others. It's a total win-win!"
~Jenny Martin,
SouthernSavers.com

10. Reach Valuable Digital Shoppers
Source: GfK Shopper & Retail Strategy May 2013

11. Custom Feature Placement
• Featured homepage placement
• Featured homepage placement with non-profit
• Brand specific Press Release
• External email & database marketing
• Online Communities
• Display advertising
• Social Media
"We chose to place coupons
on CommonKindness.com to
promote and grow the
KettlePop brand. Plus,
CommonKindness is just
such a great idea! To be able
to pick the nonprofit
organization you want to
support is a concept we
believe will become
very popular.”
~ Aaron Reimer, owner
and founder of KettlePop

12. Re-think Coupon Distribution
CommonKindess promotes coupons to your
desired profile of target audience through various
channels – at no cost to you!
Demographic
Geographic
Traditional coupon websites
limit marketers to a finite,
unknown audience to intersect
with (the number of visitors
to their site)
Spaghetti Against
The Wall
Your Desired Audience
Who Knows who you get?
CommonKindness will work with you to understand
and distribute your coupon for FREE to your desired
audience via channels that reach far beyond what
any one single website can provide.

13. Unparalleled Sales Metrics
• Discover who redeemed your coupon
• Retarget those who printed but didn’t
redeem and generate additional sales
• Retarget those who redeemed, with
new coupon
• Drill down into coupon specific data
"Electronic devices usually
present a barrier to
communications. We feel
CommonKindness is using
technology to create a real
tangible capability to touch
other people's lives.”
~ Joel R. Henry president
and founder Fig Food Co.

14. Email Opt-Ins
Your brand can email coupons to
consumers who “Opt-in” to receive
coupon emails from CommonKindness
"Thank you commonkindess
for allowing us to be part of
something that will make a
difference in the world. It is
such a win-win situation for
our customers and for all
those charities out there.
We feel privileged!”
~ Carolyn Harrington,
Maty's Healthy Products
Direct to
Inbox
Reach
consumers
who requested
coupons

15. Clients to Date
To get
started visit
LoadYourCoupons.com
1.Become a
member
2.Register your
business
3.Create coupons
in minutes!