1. Coupon
Metrics
Report
and
Analysis
(ADD BRAND LOGO)

2. • Generate
Sales
for
your
brand
• Promote
your
brand
coupon
to
ideal
target
audience
for
free
• Provide
access
to
a
unique
audience
-­‐
“influencers”
ac;ve
in
their
family,
community
and
with
non-­‐profits.
• No
charge
un;l
a
sale/redemp;on
takes
place
• Support
your
customers
favorite
non-­‐profits
• Provide
pla=orm
for
building
rela>onship
with
your
customers:
• Customers
buy
Brand’s
products
using
your
coupon
• Brand
supports
their
customers'
favorite
non-­‐profit
(through
your
CommonKindness
coupon)
• Retarget/Email
your
customers:
• Re-­‐communicate
to
those
who
printed
but
did
not
redeem,
to
generate
addi;onal
sales
• Re-­‐target
those
who
redeemed,
with
a
different
coupon
• Build
valuable
consumer
base
for
your
brand
CommonKindness Objectives

3. Coupon
ID
Brand
Face
Value
Campaign
Dates
Print
Frequency
Velocity
Determined
by
brand
awareness,
distribu;on
&
purchasing
frequency
xxxx
Product
1
$1.00
Run
Dates
(#
Days
live)
1/day
High
xxxx
Product
2
$1.00
Run
Dates
(#
Days
live)
1/day
Medium
xxxx
Product
3
$1.00
Run
Dates
(#
Days
live)
1/day
High
xxxx
Product
4
$1.00
Run
Dates
(#
Days
live)
1/day
Medium
Coupons included in this Report

4. Coupon Metric Highlights
Highlights | Analytics Details | Application
24.4%
Redemp;on
Rate
across
all
coupons/
Brands
Top
Performing
4
million
+
FREE
media
impressions
delivered
through
CommonKindness
website,
membership
base
&
external
channels
State/DMA
Prints
=
New
Jersey
Redemp;ons
=
Florida
Top
Non-­‐Profits
Selected
by
Your
Customers
•
American
Cancer
Society
•
CHC
Learning
Center
•
Boys
&
Girls
Clubs
of
Green
County
•
The
SOLD
Project
•
PAWS
Atlanta
•
Na;onal
Organiza;on
for
Women
•
Na;onal
Diaper
Bank
Network
•
American
Red
Cross
•
Wounded
Warriors
•
4-­‐H
Club
&
Affiliate
Organiza;on

5. Coupon Campaign Statistics
Highlights | Analytics Details | Application

Prints
delivered:
268,348

Redemp;ons
delivered:
53,669

Redemp;on
rate
average:
24.4%

Units
sold:
65,476

Average
4.2
prints/person
for
overall
campaign

Funds
generated
for
Non-­‐Profits:
$3,273.80
Coupon
ID
Prints
Redemp>ons
Redemp>on
Rate
Units
Sold
xxxx
67,087
10,063
15
%
10,063
xxxx
67,087
10,063
15
%
10,063
xxxx
67,087
10,063
15
%
10,063
xxxx
67,087
10,063
15
%
10,063

6. Value-Added Promotion
(Where
applicable)
Homepage
placement
(descrip;on
of
placement,
#
impressions
and
image/screenshot)
Member
Emails
(descrip;on
of
placement,
#
impressions
and
image/screenshot)
External
Email
Marke>ng
(descrip;on
of
placement,
#
impressions
and
image/screenshot)
Social
Media
(descrip;on
of
placement,
#
impressions
and
image/screenshot.
Number
of
shares
for
each
coupon)
Highlights | Analytics Details | Application

7. Consumer Profile
Gender
(%)
Age
Range
(%)
Top
10
Zip
Codes
Prints
Redemptions
Highlights | Analytics Details | Application
From
total
of
“X”
no
of
zip
codes
From
total
of
“X”
no
of
zip
codes

8. Top 10 Performing Zip Codes
(Enter
Top
10
Performing
Zip
Codes
for
Redemp>ons)
(Enter
Top
10
Performing
Zip
Codes
for
Prints)
Redemptions
Prints
Highlights | Analytics Details | Application

9. Statistics for Top Zip Codes
Household
Income
(Avg.
by
zip
code)
Educa;on
Bachelor
Degree
or
higher
(%
by
zip
code)
Children
Households
with
children
under
18
(% by zip code)
Sta>s>cs
derived
from
the
top
ten
performing
zip
codes,
United
States
Census
Bureau,
Census
2010
Prints
Redemptions
Highlights | Analytics Details | Application

10. Non-Profits Selected by Customers
Top
5
Categories
•
(List
of
Organiza;ons)
Top 10 Non-Profits
•
(List
of
Organiza;ons)
Top
5
Categories
•
(List
of
Organiza;ons)
Top
10
Non-­‐Profits
•
(List
of
Organiza;ons)
Redemptions
Prints
Highlights | Analytics Details | Application

11. Retailers
Top
10
Retailers
Where
Your
Coupons
Were
Redeemed
These Top 10 Retailers represent total
of X (#) of redemptions
Highlights | Analytics Details | Application

12. Upcoming Opportunities
Highlights | Analytics Details | Application
(Enter
sugges>ons
and
learning's
from
campaigns
to
date
and
data
in
this
report)