1.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50THE
DIGITAL TRANSITION
Building It
Byte by Byte

2.
• Licensed by the FCC as a non-commercial,
community television station
• Serves nearly 660,000 HH – 1.4 Million People
• Combined Radio and TV Operation
• Operating Budget: $ 7 Million
o Government 20%
o Donor Support 30%
o Earned Income 50%
ABOUT WJCT PUBLIC BROADCASTING

3.
ABOUT WJCT PUBLIC BROADCASTING

4.
ABOUT WJCT PUBLIC BROADCASTING

5.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
• Developed the WJCT Plan & Budget
• Raised the Funds (Federal, State, Municipal and Private
Sector Dollars)
• Struck a Deal for the Construction a New Tower
• Purchased Two Digital Transmitters
• Took the Lead with the Local Commercial Stations to
Educate the Public
• Implemented a Ramp Up Plan from One HD channel to
Four SD Channels
• Led the Creation of Centralized Broadcasting Facility
ABOUT MICHAEL BOYLAN

6.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
“All things are created
twice…a mental creation
and a physical one.”
- Stephen Covey

7.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
THE SCHEDULE

8. Dec. 1996: The FCC established digital television (DTV)
transmission standards by adopting the Advanced
Television Systems Committee (ATSC) standard.
Feb. 1998: The FCC issued its final DTV orders and
assignment/allotment table.
May 1999: All commercial stations in the top 10 markets must
begin to transmit a digital signal.
Nov. 1999: Commercial television stations in the top 30 markets,
representing approximately 50% of all TV households,
must offer a digital television signal.
May 2002: All other commercial TV stations convert to digital.
USA Digital Conversion Timeline

9. April 2003: Stations must simulcast at least 50% of their NTSC
programing on their DTV channel.
May 2003: All public television stations must convert to digital.
April 2004: Stations must simulcast at least 75% of their NTSC
programming on their DTV channel.
April 2005: All stations must simulcast 100% of their NTSC
programming on their DTV channel, a requirement that
will continue until the analog channel is terminated and
one of the channels is returned.
February 2009: Stations must turn off their analog signal.
(Initially schedule for 2006.)
USA Digital Conversion Timeline

10. April 2003: Stations must simulcast at least 50% of their NTSC
programing on their DTV channel.
May 2003: All public television stations must convert to digital.
April 2004: Stations must simulcast at least 75% of their NTSC
programming on their DTV channel.
April 2005: All stations must simulcast 100% of their NTSC
programming on their DTV channel, a requirement that
will continue until the analog channel is terminated and
one of the channels is returned.
February 2009: Stations must turn off their analog signal.
(Initially schedule for 2006.)
USA Digital Conversion Timeline

11. April 2003: Stations must simulcast at least 50% of their NTSC
programing on their DTV channel.
May 2003: All public television stations must convert to digital.
April 2004: Stations must simulcast at least 75% of their NTSC
programming on their DTV channel.
April 2005: All stations must simulcast 100% of their NTSC
programming on their DTV channel, a requirement that
will continue until the analog channel is terminated and
one of the channels is returned.
February 2009: Stations must turn off their analog signal.
(Initially scheduled for 2006.)
USA Digital Conversion Timeline

12. April 2003: Stations must simulcast at least 50% of their NTSC
programing on their DTV channel.
May 2003: All public television stations must convert to digital.
April 2004: Stations must simulcast at least 75% of their NTSC
programming on their DTV channel.
April 2005: All stations must simulcast 100% of their NTSC
programming on their DTV channel, a requirement that
will continue until the analog channel is terminated and
one of the channels is returned.
February 2009: Stations must turn off their analog signal.
(Initially scheduled for 2006.)
USA Digital Conversion Timeline

13. • Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
THE PLAN
(What to Build)

14. • Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
The Laundry List
•VHF Analog Transmitter
•Broadcast Tower (Upgrade)
•VHF Antenna
•UHF Digital Transmitter
•UHF Antenna
•Digital Interconnect
•HD/SD Master Control Facility
•HD/SD Production Facilities
•Conversion of VHF Transmitter

15. • Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
The Laundry List
•VHF Analog Transmitter
•Broadcast Tower (Upgrade)
•VHF Antenna
•UHF Digital Transmitter
•UHF Antenna
•Digital Interconnect
•HD/SD Master Control Facility
•HD/SD Production Facilities
•Conversion of VHF Transmitter

17. Towering Facts
- Analog Transmitter: $600,000
- Digital Transmitter:
$1,200,000
- Antennae: $1,000,000
- HVAC System: $75,000
- Generator/UPS: $530,000
- Electrical Upgrade: $52,000
- Ice Bridge: $145,000
- Transmitter Conversion:
$200,000
Total:

19. • Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
And then there’s…
•Master Control: $1,850,000
•Production : $500,000
•Below the Line: $356,000
•Marketing/Misc: $200,000
$2,906,000
Transmission Total: $3,802,000
$6,708,000

20. • Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
WJCT Timeline
•2000 – Launched Capital Campaign
•Jan ‘02 – Tower Construction Began
•2002 – Public Phase of Capital Campaign
•Mar ‘03 – Tower Construction Completed
•May ‘03 – Began Broadcasting in Digital
•April ‘04 – Began HDTV & Multicasting
•July ‘05 – Launched HD Radio Service
•Feb ‘09 – Discontinued Analog Television
•Jan ‘11 – First HD Production

21. • Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50Sources of Funding
•State Government: $1,800,000
•City Government: $240,000
•Federal Government: $1,800,000
•Capital Campaign: $3,159,000
Total: $6,999,000

22. • Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50

23. Shaping the Digital Child
THE CASE FOR COMMUNITY SUPPORT

24. The Value of the Campaign
EDUCATION INITIATIVE
The Impact of Television
on our Children

25. The Value of the Campaign
EDUCATION INITIATIVE
“Today, by the time they enter
school, the average child will have
watched 4,000 hours of television.
That is roughly the equivalent
of four years of school.”
- Sen. Edward Kennedy

26. The Value of the Campaign
EDUCATION INITIATIVE
In Service to Our Children:

27. The Value of the Campaign
EDUCATION INITIATIVE
In Service to Our Children:
• 42% the WJCT Program Schedule
• 3,679 Hours of RTL Programs
• 195,000 Families Each Week
• Day Care & School Outreach

28. The Value of the Campaign
ENLIGHTENMENT INITIATIVE
Citizens vs. Consumers

29. The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Window to Government

30. The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Virtual Town Square

31. The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Front Row Seat

32. The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Life-long Learning Center

33. The Value of the Campaign
ENLIGHTENMENT INITIATIVE
A Showcase for the First Coast

34.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
WJCT Timeline
•2000 – Launched Capital Campaign
•Jan ‘02 – Tower Construction Began
•2002 – Public Phase of Capital Campaign
•Mar ‘03 – Tower Construction Completed
•May ‘03 – Began Broadcasting in Digital
•April ‘04 – Began HDTV & Multicasting
•July ‘05 – Launched HD Radio Service
•Feb ‘09 – Discontinued Analog Television
•Jan ‘11 – First HD Production

35.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
WJCT Timeline
•2000 – Launched Capital Campaign
•Jan ‘02 – Tower Construction Began
•2002 – Public Phase of Capital Campaign
•Mar ‘03 – Tower Construction Completed
•May ‘03 – Began Broadcasting in Digital
•April ‘04 – Began HDTV & Multicasting
•July ‘05 – Launched HD Radio Service
•Feb ‘09 – Discontinued Analog Television
•Jan ‘11 – First HD Production

36.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
WJCT Timeline
•2000 – Launched Capital Campaign
•Jan ‘02 – Tower Construction Began
•2002 – Public Phase of Capital Campaign
•Mar ‘03 – Tower Construction Completed
•May ‘03 – Began Broadcasting in Digital
•April ‘04 – Began HDTV & Multicasting
•July ‘05 – Launched HD Radio Service
•Feb ‘09 – Discontinued Analog Television
•Jan ‘11 – First HD Production

37. Fast Forward Six Years (2009)

40.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
THE SCHEDULE

41.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50
OUR MISSION
To provide reliable, accurate and cost-
effective consolidated digital services to
public broadcasting stations.

42.
• Licensed by the FCC as a non-commercial,
community Public Television Station
• Serving 659,000 Households DMA Rank: 50THE
DIGITAL TRANSITION
Building It
Byte by Byte