The document discusses a corporate communications manager's decision to create an iPad app to distribute company information. It notes that research found iPad visits were increasing and the tablet was well-suited to the target audience's needs. The manager analyzed competitors' apps and chose a tailored one for quick access to updates. Since launching, the app has seen many downloads and positive impact on communicating with investors.

1. Corporate communications on the move
Ben Thompson, Digital Communications Manager

2. Corporate comms on the move
• Why an iPad app?
• Finding the right app
• Impact of the app
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3. Corporate communications on the move
WHY AN IPAD APP?
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4. About Johnson Matthey
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5. About Johnson Matthey
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6. About me
@ben_thomp
@johnson_matthey
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7. Why an iPad app?
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8. Why an iPad app: research
• 6% of web visits via iOS
• iPad overtaking iPhone visits
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9. Why an iPad app: customer needs
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10. Why an iPad app?
• Target audience using iPads
• Medium suited to customer needs:
• Portability
• Quick access
• Alerts to update
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11. Corporate communications on the move
FINDING THE RIGHT APP
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12. Finding the right app: peer analysis
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13. Finding the right app: targetted for users
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14. Direct access
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16. Direct access
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17. Direct access
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18. Finding the right app
• Tailored to customers
• Development time
• Return on investment
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19. Finding the right app: maintenance
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20. Corporate communications on the move
IMPACT OF THE APP
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21. Download our Investor iPad App
www.matthey.com/app
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22. Impact of the app
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