SMCC_ Lennard Sigling Presentation

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Communicate Magazine

Presentation on Waterschappen website from Social Media in a Corporate Context conference, Amsterdam

Tecnología Empresariales

Business Case: Water Authority Social Newsroom Saves the day

Center for Personal Branding en Online Reputation

Business Case: Water Authority Social Newsroom

Waterbestendig = actionsite Waterschappen

Social newsroom Requirements ,[object Object]

Reach out to influencers,[object Object]

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Boots UK and Macmillan Cancer Support united in partnership in 2009 to achieve a single game changing ambition; to help people affected by cancer access specialist information and support on the high street. By leveraging the expertise and passion within both organisations, they created life-changing cancer support services delivered in a retail setting for the first time. There are now over 2,000 Boots Macmillan Information Pharmacists working in-store every day, and over 400 Boots Macmillan Beauty Advisors are helping people manage the visible side effects of cancer. Hear from Rowena Howell, partnership services manager at Macmillan and Oonagh Turnbull, head of CSR at Boots UK on how this long-standing partnership is working to benefit so many people every day. Learn how they companies work together to combine their assets and knowledge to help people affected by cancer more powerfully than they could alone.

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Starting with 8.5 tonnes of general waste going to landfill, the Fresh Olive Company implemented an environmental campaign to achieve zero landfill status. Being a food manufacturer with 130 employees it was imperative the employees get on board and fully back the initiative. This was both an environmental and internal communications challenge. Working closely with Veris, they developed a creative stakeholder communications programme – Ready, Steady, Green! that was fun and resulted in operational improvements. The programme educated and inspired employees to do more with less through interactive workshops and visual communications tools. The interest and enthusiasm of the employees is maintained with additional seasonal campaigns. The results were impressive, with green behaviours being embedded as a central focus of the business. Zero landfill status has been achieved, items have been donated to local charities and inedible food waste is now sent to Anaerobic Digestion which saves an impressive amount of carbon. Together, they proved that sustainable behaviours don’t need to be tedious or boring. Presented by Stuart Goodman, stakeholder engagement specialist, Veris Strategies

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Tata Consultancy Services, a leading IT services firm, took a youthful approach to highlighting its work across Europe and generating brand awareness with senior public figures and decision makers. A youth and technology themed thought leadership campaign was an ideal fit with TCS – 70% of its global workforce is under the age of 30 and the company has strong working relationships with over 200 European schools. The campaign also provided the perfect opportunity for TCS to showcase its stalwart support for the digital industry and young talent. The cornerstone of the campaign was a study of Europe’s youth and their attitudes to work and technology, featuring contributions from leading stakeholders including European government bodies, academics and businesses. The results were impressive. Key partnerships were established, TCS’s image was strengthened, client engagement levels were at 92 % and the social media campaign was widely praised in the traditional press. Presented by Ashish Babu, director of communications,Tata Consultancy Services

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Coutts has long supported the arts industry with sponsorship programmes running over the past 300 years. From Octoober 2014 to March 2015, Coutts was the headline sponsor of the fascinating Grayson Perry: Who are you? exhibition at the National Portrait Gallery. Grayson Perry's exhibition display featured Britons that embody a particular potent aspect of contemporary British identity. Coutts used its association with the exhibition to highlight its specialist interests – investing through art and philanthropy – while also championing the important role of the arts in the economy. The sponsorship has resulted in almost 300,000 visitors attending the display, with 96% of them would recommend the exhibition to a friends or family. Presented by Jennifer Sofianou, the marketing business partner, Coutts

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Launched in April 2013, the Build-It programme was co-created by London Youth and social innovation agency Cospa. Benefitting 1,500 young people in south London over an initial two-year period, the Build-it programme gives young people the chance to learn trade and building skills and access employment opportunities by working on the regeneration of social housing and empty homes within their local communities. Build-It is supported by two key corporate partners, building contractors Keepmoat and Mears, along with other cross-sector organisations. The programme ensured each of the partner’s met their own individual objectives. Ranging from improved housing stock for Lambeth council to improving the skills of work ready young people in apprenticeships and the career development of young people. Each objective was useful for the local community and taught key skills to disadvantaged young people. Tim Reading, director of Cospa and one of its partners will join us to tell their compelling story about bringing together the local community and corporate partners to get young people learning how to build and use their skills to regenerate social housing.

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A large portion of a brand's identity derives from its staff, which is why it is so important to manage and measure your employer brand. Through collaboration with Communicate magazine, Emperor and Rethink Group researched how organisations in the UK and Ireland are succeeding in employer brand management and where there's room for improvement. They looked at how companies invest in employer brand management and whether organisations report on its human capital within its annual report. The session discussed the findings of the research and highlighted areas for improvement. www.communicatemagazine.co.uk/humancapital

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Ian McDonald Wood, research and consulting director, FutureValue The past year has seen major changes in reporting, with greater requirements needing to be encorported in companies’ strategic reports due to the recent modification to The Companies Act 2006 legislation. Explaining specific aspects of intangible assets has always been a key area in the narrative report in previous years, so what's changed? The 'people and the search for transparency in corporate reporting' session was led by those who shape the reporting process. The IIRC works to ensure integrated reporting is embedded into mainstream business practice, the FRC sets standards for corporate reporting and FutureValue are content specialists who help businesses develop meaningful content and narrative in their reports. The session explored how listed companies are responding to legislative changes and how they are successfully integrating them into their annual reports to produce clear and concise documents. www.communicatemagazine.co.uk/humancapital

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Wael Allahou, corporate communications executive, EQUATE Petrochemical Co A company’s reputation is of the utmost importance to both internal and external audiences. When EQUATE Petrochemical Company went through a brand refresh – identifying new brand behaviours and modernising its logo, it was important to get its employees involved. As a global company with over 2,000 employees, a comprehensive internal comms strategy around the rebrand and behaviours was vital. Wael Allahou, corporate communications executive at EQUATE, shares the story of how employees were engaged and inspired by an internal communications programme which included the prize of a trip to NASA for astronaut training and a zero gravity flight.

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Ashley Shackleton, external affairs Officer, Oil & Gas UK The oil and gas industry is by some margin the single largest industrial contributor to the UK economy. In addition to its economic contribution, and its role in protecting energy security, the industry is a world class driver of innovation in UK science and technology. The oil and gas industry also creates and sustains an impressive number of skilled and valued jobs. Unfortunately these facts are not well known or understood. By proudly and consistently telling our story we will raise awareness about our contribution, improve understanding of what we contribute, and ensure we attain the support and recognition we need to thrive as an industry. This session will explore the public’s perceptions of the UK oil and gas industry and how we may hope to change them.

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Rishi Bhattacharya, managing director energy & industrials, Edelman Why Trust? Trust is a crucial asset. It is essential to protect, nurture and enhance trust in order to be successful in today’s complex operating environment. It is crucial for all organisations, but especially those operating in the energy sector. In this session, and based on the findings of the annual Edelman Trust Barometer, we explore the role of trust in moving a business from having a licence to operate, to having a licence to lead. Through a short presentation, panel discussion and Q&A we explore the state of trust, the interaction between business, government, NGOs and the media, how to go about building trust and its importance to the bottom line.

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Andrew Griffin, chief executive, Regester Larkin Setting the scene for the conference, this opening session looks at three key concepts: reputation, reputation risk and reputation management. Using a new categorisation model, the session focuses on the origins of reputation risk before looking at how risks can be managed through the lifecycle. Andrew Griffin, CEO of Regester Larkin and author of Crisis, Issues and Reputation Management, shares his insight and experience.

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Robert Blood, managing director, SIGWATCH Activist groups are often at the top the reputation risks list for extractive companies, including those groups supporting everything from environmental change to wildlife protection. Communicating with these groups requires attention to CSR programmes, effective public affairs and stakeholder engagement on numerous levels. Robert Blood, managing director of SIGWATCH, explains where NGOs are trying to take the industry and what can be learned from their campaign strategies and tactics.

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Michelle Witton, compliance officer, ENRC The relationship between communications and compliance is crucial to communicating key messages to both internal and external stakeholders regarding the company’s code of conduct and corporate values. Michelle Witton, compliance lawyer at the Eurasian Natural Resources Corporation explores the importance of the relationship between communications and compliance. In this session she shares her first-hand experience working on Anglo American’s anti-corruption programme.

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