Thomas Rosenmayr gives his insight into what works well with corporate reporting, identifying the key differences between continental Europe and the UK. Nexxar worked with BASF and were awarded the highly commended certificate at the Digital Impact Awards 2013 in the Best online annual report category

1. online reporting evolved
online
reporting
evolved.
www.nexxar.com

2. nexxar.
online reporting evolved
clients.
www.nexxar.com/en/customers.html
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3. BASF.
online reporting evolved
reporting.
àà Building trust needs more than
story telling.
àà Users look for information.
àà Give them choice.
àà Check your stats.
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4. full html.
online reporting evolved
usage matters.
àà 500k page views.
àà 100k sessions.
àà More than half of clicks to MD&A
and Financial Statements.
àà Usage stays strong during year.
àà SEO long-tail.
àà Mobile usage growing fast.
The above chart shows aggregated click stats from 30 nexxar clients.
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5. future.
online reporting evolved
online first.
àà Print runs decrease.
àà Digital emerges as first point of
contact.
àà Put your effort where users are.
All formats from one source:
àà Printable PDF.
àà Responsive web design embraces
desktop and mobile version.
àà Tablet version / on- and offline.
reports.wacker.com/2012/sr
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6. contact.
online reporting evolved
Thomas Rosenmayr
T. +43 1 596 22 68-11
Twitter: @thomasros
thomas.rosenmayr@nexxar.com
mariahilfer strasse 121b/4
1060 vienna
austria
www.nexxar.com
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7. links.
online reporting evolved
BASF
https://www.google.com/search?q=BASF+earnings+per+share+2012
BP
https://www.google.com/search?q=BP+earnings+per+share+2012
SABMiller
https://www.google.com/search?q=SABmiller+earnings+per+share+2012
Coca-Cola
https://www.google.com/search?q=Coca-Cola+earnings+per+share+2012
Rio Tinto
https://www.google.com/search?q=Rio%20Tinto+earnings+per+share+2012
Legal & General
https://www.google.com/search?q=Legal%20General+earnings+per+share+2012
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