This document discusses the importance of brand implementation and outlines the services provided by an implementation expert. It notes that while new brand identities and guidelines are developed, the actual impact comes from proper physical application. It then asks several questions about planning and executing an implementation. The document emphasizes that implementations can become fragmented without proper organization and control. It outlines the implementation building blocks and services provided, including planning, application design, priority setting, and rollout scenarios. The overall message is that brand implementation expertise is needed to successfully transition identities and achieve maximum impact through proper application.