Top 10 Tips to Social Media Success delivered at the WCVA & Communities 2.0 Volunteering in a Digital Age Conference in Sep 2012

1. 10 Top Tips & Tricks for
Social Media Success
Josh Hoole
Circuit Rider Development Manager, Communities 2.0
Mark Smith
Marketing and Communications Officer, Communities 2.0

3. What we’ll cover
1. Overview of Social Media
2. Plan Your Strategy
3. Who’s Doing It
4. Brand Your Elements
5. Measure Your Success

4. Your Organisation - Reality check
• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?

5. Improve Your Online Presence - Why
1. Your website is 1 in 270m
• Communicate efficiently
• Reach more people
• Drive relevant traffic to your site
• Increase number of
members/followers/enquiries/sales

6. Social Media in 2011

7. One Simple Aim
Mobilise the right people
to take the right action
at the right time

8. Plan Your Strategy
5 Things Your Strategy Needs
1. Aligned to your business plan
2. Knowledge of your audience
3. Clear goals and measurements
4. Great stories & lightweight media
5. Integration

9. 5 Things Your Strategy Needs
Align to Your Business Plan
• What is your mission
• What is your core business aim
• What are your core business objectives
• Communications plan?

10. 5 Things Your Strategy Needs
Know Your Audience
• Where are they online
• What motivates them
• What do they like
• Learn from them/crowd source new ideas

11. 5 Things Your Strategy Needs
Set Goals and Measurements
• What KPI’s are important to you
• SMART objectives
• Realistic and manageable targets
• Metrics spreadsheets to monitor progress
Measure, Measure,
Measure

12. 5 Things Your Strategy Needs
Source Stories and Lightweight Media
• Who are your best story tellers
• What engaging photos can you use
• What great videos can you create
• What multimedia do you have
• What can your clients/customers bring to
the table?

13. 5 Things Your Strategy Needs
Integrate Your Efforts
• Cut across all departments
• Interlinking between all online presence
• Link back to your website
• Consistent look & feel

14. Share This
and
Find Us On

15. Also think about…
• What should your online presence achieve?
• What information is most important?
• Who is your audience and where are they?
• What are competitors / similar organisations
doing?

16. So who’s doing it
&
how do we do it?

17. Who’s Doing It?

18. How do we do it?
18

19. How do we do it?
19

20. Brand It All Up
• Integrate your efforts
• It’s your organisation, not
YouTube’s!
• Align look & feel across all tools
• Simple changes = large impact

21. Brand It All Up St David’s Penknife Club - Local Fundraisers

24. Measure, Measure, Measure
Meaningful Metrics
• Set realistic goals Metric Measurement
and a Measurement
Grow Supporters # Newsletter subs,
• Create a Metrics List RSS Subscribers
spreadsheet
Increase Blog Average #
• Gather, analyse, act – comments comments/posts
perpetual loop Visitors to stay Stick rate, average
longer on site time on site
Increase action # petition signatures

25. Measure, Measure, Measure
Meaningful Metrics
• Use Google Analytics keep track of traffic referrers
• Discover the big influencers who drive traffic to you
• Track them and give them some love
• Bring them closer in
• Facebook Insights for FB activity and measuring
audience
• TweetReach shows the, erm, reach of your tweets (!)

26. Google Analytics

27. Facebook Insights

28. So, Top 10 Tips
1. Align SocMed strategy 6. Unify your look & feel
to Business Plan 7. Track and target
2. Know your audience referrers
3. Set Goals and 8. Measure your impact
Measurement Metrics 9. Gather, analyse, act
4. Source stories & 10. Adapt and be flexible
lightweight media
5. Integrate your efforts

29. Free Resource
www.ictknowledgebase.org.uk
/introductiontosocialmedia

30. ?
Any Questions?

31. communities2point0.org
@Communities2_0
@jho3446
@MarkSmithC20
0845 474 8282 slideshare.net/PAVSCRC