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May 22, 2012
Barclays Conference
Safe Harbor

This presentation may include forward-looking statements regarding, among
other things, future operating results. Such statements are subject to a number of
risks and uncertainties. Actual results in the future could differ materially and
adversely from those described in the forward-looking statements as a result of
various important factors. Such factors have been set forth in the Company’s
most recent reports on Forms 10-Q, 10-K and 8-K, as filed with the SEC. No
representations or warranties are made by the Company or any of its affiliates as
to the accuracy of any such statements or projections. Whether or not any such
forward looking statements or projections are in fact achieved will depend upon
future events, some of which are not within the control of the Company.
Accordingly, actual results may vary from the projected results and such
variations may be material. The Company undertakes no obligation to update
these forward-looking statements.
Sinclair Portfolio Highlights

The largest & one of the most diversified pure-play television broadcasters

       74 TV stations

       45 markets

       20 FOX, 18 MNT, 14 CW, 11 ABC, 9 CBS, 1 NBC, 1 Azteca

       26.3% U.S. coverage (30.1 million households)

       24 two-station markets

       34 markets airing news

       82 Sub-channels


        3
Sinclair Portfolio Highlights
                                        • Dominant middle market
                                            broadcaster

                                        • Footprint brings buying power,
                                          negotiating leverage, syndicator
                                          program clearance
                                                                             CW
                                                                             12%       ABC
                                                                                       18%
                                                                   MNT
                                                                   13%


                                                                   NBC/SP
•   Affiliation diversification insulates us from                    2%

    network downturns
                                                                                         FOX
                                                                      CBS                36%
                                                                      19%
•   Geographic diversification minimizes
    downturns in local economies                                            2011 PF Revenue


                                        PF for Four Points and Freedom stations
Sinclair Operating Strategy

Strengthen our core duopolies / JSAs / Top 4 affiliations

Develop technical solutions / business opportunities – spectrum

Aggressively pursue fair value retransmission consent and network

relations

Expand content offerings – digital interactive / sub-channels

Strengthen local sales performance – protect and grow revenue share

Invest in local content - news


       5
Acquisition Environment

Recovery has strengthened balance sheets and reduced leverage

Valuations are inviting

Buyer retrans and free cash flow increases can be significant

Strategic operators, not private equity, are the primary buyers

M&A activity in full swing

      37 TV stations sold since October 2011

      Four Points, Freedom, McGraw Hill, and New Vision transactions

      Sellers’ multiples 8.5x-11.5x odd/even year average


       6
Acquisition Highlights
Sinclair acquired 15 stations at attractive purchase prices / multiples:

      $585M acquisition price

      Sellers’ multiples of 8.5x – 9.5x in excess of our mid 6’s buyer multiples

Result in minimal leverage and continued balance sheet strength

Free cash flow / earnings accretive

      $89M average pro forma EBITDA

      FCF contribution estimated at $59M, on average

      40% FCF growth rate on 2010

Seeking “Big 4” affiliates in our market portfolio range


        7            Buyer’s multiples based on 2012/2013 estimated EBITDA, after synergies
Sinclair Investment Highlights

Highest free cash flow metrics (trailing 12 months 3/31/12)

     $150.9 million of FCF generated

     16.8% FCF yield on equity value

     53% of EBITDA converted into FCF

Among most credit worthy with strong balance sheet (3/31/12)

     4.14x net leverage through parent

     No imminent maturities until 2016



      8
Sinclair Investment Highlights
Consistent dividend strategy

     $0.48 annual dividend per share

     25.6% dividend payout ratio

     5.3% dividend yield    (1)



Valuation

     TV multiples at historic lows of 6x to 7x. Pre-recession multiples were 9x to

     11x

     Hidden value of $2 per share ($190M cost basis in non-broadcast entities)

Enhance footprint and free cash flow through television acquisitions


               (1) Based on $9.00 share price
       9
Spectrum Auction
                 What if broadcasters bought the spectrum?

Broadcasters are most logical and efficient users of spectrum

     One-to-many technology

     Video delivery is our business

Broadcast Overlay Plan worth $46B PV with $54B annuity to government versus

one-time spectrum auction value of $6B net proceeds

Government give away of valuable spectrum




       10
Financial Highlights
PF Balance Sheet
                                12/31/11               Acquisitions       PF 12/31/11           PF 3/31/12
Cash                            13                                        13                    27
Revolver                        12                     16                 28                    0
Term Loans                      337                    530                867                   863
2nd Lien Notes                  500                                       500                   500
Unsecured Notes                 238                                       238                   238
Other OpCo Debt                 33                                        33                    30
HoldCo Debt                     21                                        21                    21
VIE Debt                        65                                        65                    65
Debt on B/S, net of Cash        1,193                  546                1,739                 1,690


EBITDA (TTM)                    270                    89                 359                   364
1st Lien Net Leverage           1.5x                                      2.7x                  2.5x
OpCo Net Leverage               4.2x                                      4.7x                  4.5x
HoldCo Net Leverage             4.2x                                      4.7x                  4.5x

                 Based on bank covenant calculations
           12    Four Points/Freedom EBITDA is blended odd/even full year average, after synergies
Sinclair 2012 Operating Outlook

Revenue

  Political ad spend could be the highest in our history

  NADA expects new car sales of 13.9M units or growth of 9.4%

  Retrans revenues to continue to grow (DISH in ‘12)

  Economy and industry still in recovery

  Super Bowl on NBC results in $6M less of Super Bowl revenues




 13
Sinclair 2012 Operating Outlook

Expenses & Cash Flow

   Program payments expected to decline $5.2M on same station basis

   Reverse retrans expected to increase

   FOX affiliation payments - Baltimore

   Capex – 50% bonus depreciation

Acquisitions

   Four Points (12 months) and Freedom (9 months) to contribute to EBITDA

   and free cash flow


  14
Sinclair Q1 2012 Results
Net broadcast revenues of +23.2% (exceeded guidance)

     +6.4% on same station basis

     Includes $4M of political and $0.1M from Super Bowl

     Same station core up 9.2% ex-Super Bowl & political

EBITDA of $76.0M (11.3% same station growth)

Free cash flow of $34.2M (8.1% same station growth)

     $18M of debt repaid, net (excludes Four Points funding)

     $9.6M quarterly dividend payment

Leverage through Holdco down to 4.14x from 4.18x at year-end

15
Sinclair Q2 2012 Outlook

 Q2 Net broadcast revenues expected to be +32.6% to 33.2%

     Same Station basis

           +2.7% to +3.4%

           Includes $4M of political

           Core growth of +1.8% to 2.4%

           Auto growth of mid-teen percent (same station)

 EBITDA expected of $82.4M to $83.4M




                 5/2/12 public guidance
16
Sinclair Investment Highlights

Largest pure-play television broadcaster

Among most credit worthy with strong balance sheet, including impact
of Four Points and Freedom acquisitions

Generating some of the best shareholder returns

Driving long-term revenues




     17

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Sinclair Broadcast Group Investor Presentation for Barclays Conference 2012

  • 2. Safe Harbor This presentation may include forward-looking statements regarding, among other things, future operating results. Such statements are subject to a number of risks and uncertainties. Actual results in the future could differ materially and adversely from those described in the forward-looking statements as a result of various important factors. Such factors have been set forth in the Company’s most recent reports on Forms 10-Q, 10-K and 8-K, as filed with the SEC. No representations or warranties are made by the Company or any of its affiliates as to the accuracy of any such statements or projections. Whether or not any such forward looking statements or projections are in fact achieved will depend upon future events, some of which are not within the control of the Company. Accordingly, actual results may vary from the projected results and such variations may be material. The Company undertakes no obligation to update these forward-looking statements.
  • 3. Sinclair Portfolio Highlights The largest & one of the most diversified pure-play television broadcasters 74 TV stations 45 markets 20 FOX, 18 MNT, 14 CW, 11 ABC, 9 CBS, 1 NBC, 1 Azteca 26.3% U.S. coverage (30.1 million households) 24 two-station markets 34 markets airing news 82 Sub-channels 3
  • 4. Sinclair Portfolio Highlights • Dominant middle market broadcaster • Footprint brings buying power, negotiating leverage, syndicator program clearance CW 12% ABC 18% MNT 13% NBC/SP • Affiliation diversification insulates us from 2% network downturns FOX CBS 36% 19% • Geographic diversification minimizes downturns in local economies 2011 PF Revenue PF for Four Points and Freedom stations
  • 5. Sinclair Operating Strategy Strengthen our core duopolies / JSAs / Top 4 affiliations Develop technical solutions / business opportunities – spectrum Aggressively pursue fair value retransmission consent and network relations Expand content offerings – digital interactive / sub-channels Strengthen local sales performance – protect and grow revenue share Invest in local content - news 5
  • 6. Acquisition Environment Recovery has strengthened balance sheets and reduced leverage Valuations are inviting Buyer retrans and free cash flow increases can be significant Strategic operators, not private equity, are the primary buyers M&A activity in full swing 37 TV stations sold since October 2011 Four Points, Freedom, McGraw Hill, and New Vision transactions Sellers’ multiples 8.5x-11.5x odd/even year average 6
  • 7. Acquisition Highlights Sinclair acquired 15 stations at attractive purchase prices / multiples: $585M acquisition price Sellers’ multiples of 8.5x – 9.5x in excess of our mid 6’s buyer multiples Result in minimal leverage and continued balance sheet strength Free cash flow / earnings accretive $89M average pro forma EBITDA FCF contribution estimated at $59M, on average 40% FCF growth rate on 2010 Seeking “Big 4” affiliates in our market portfolio range 7 Buyer’s multiples based on 2012/2013 estimated EBITDA, after synergies
  • 8. Sinclair Investment Highlights Highest free cash flow metrics (trailing 12 months 3/31/12) $150.9 million of FCF generated 16.8% FCF yield on equity value 53% of EBITDA converted into FCF Among most credit worthy with strong balance sheet (3/31/12) 4.14x net leverage through parent No imminent maturities until 2016 8
  • 9. Sinclair Investment Highlights Consistent dividend strategy $0.48 annual dividend per share 25.6% dividend payout ratio 5.3% dividend yield (1) Valuation TV multiples at historic lows of 6x to 7x. Pre-recession multiples were 9x to 11x Hidden value of $2 per share ($190M cost basis in non-broadcast entities) Enhance footprint and free cash flow through television acquisitions (1) Based on $9.00 share price 9
  • 10. Spectrum Auction What if broadcasters bought the spectrum? Broadcasters are most logical and efficient users of spectrum One-to-many technology Video delivery is our business Broadcast Overlay Plan worth $46B PV with $54B annuity to government versus one-time spectrum auction value of $6B net proceeds Government give away of valuable spectrum 10
  • 12. PF Balance Sheet 12/31/11 Acquisitions PF 12/31/11 PF 3/31/12 Cash 13 13 27 Revolver 12 16 28 0 Term Loans 337 530 867 863 2nd Lien Notes 500 500 500 Unsecured Notes 238 238 238 Other OpCo Debt 33 33 30 HoldCo Debt 21 21 21 VIE Debt 65 65 65 Debt on B/S, net of Cash 1,193 546 1,739 1,690 EBITDA (TTM) 270 89 359 364 1st Lien Net Leverage 1.5x 2.7x 2.5x OpCo Net Leverage 4.2x 4.7x 4.5x HoldCo Net Leverage 4.2x 4.7x 4.5x Based on bank covenant calculations 12 Four Points/Freedom EBITDA is blended odd/even full year average, after synergies
  • 13. Sinclair 2012 Operating Outlook Revenue Political ad spend could be the highest in our history NADA expects new car sales of 13.9M units or growth of 9.4% Retrans revenues to continue to grow (DISH in ‘12) Economy and industry still in recovery Super Bowl on NBC results in $6M less of Super Bowl revenues 13
  • 14. Sinclair 2012 Operating Outlook Expenses & Cash Flow Program payments expected to decline $5.2M on same station basis Reverse retrans expected to increase FOX affiliation payments - Baltimore Capex – 50% bonus depreciation Acquisitions Four Points (12 months) and Freedom (9 months) to contribute to EBITDA and free cash flow 14
  • 15. Sinclair Q1 2012 Results Net broadcast revenues of +23.2% (exceeded guidance) +6.4% on same station basis Includes $4M of political and $0.1M from Super Bowl Same station core up 9.2% ex-Super Bowl & political EBITDA of $76.0M (11.3% same station growth) Free cash flow of $34.2M (8.1% same station growth) $18M of debt repaid, net (excludes Four Points funding) $9.6M quarterly dividend payment Leverage through Holdco down to 4.14x from 4.18x at year-end 15
  • 16. Sinclair Q2 2012 Outlook Q2 Net broadcast revenues expected to be +32.6% to 33.2% Same Station basis +2.7% to +3.4% Includes $4M of political Core growth of +1.8% to 2.4% Auto growth of mid-teen percent (same station) EBITDA expected of $82.4M to $83.4M 5/2/12 public guidance 16
  • 17. Sinclair Investment Highlights Largest pure-play television broadcaster Among most credit worthy with strong balance sheet, including impact of Four Points and Freedom acquisitions Generating some of the best shareholder returns Driving long-term revenues 17