Fresh content, page design, usability – all of those never used to be part of ranking high in search engine results. Today they’re all important factors in whether consumers will be able to find a site in search results. This presentation features Hugo Guzman, Senior Manager of Online Marketing at HSN and Seth Dotterer, VP of Product & Marketing at Conductor, brings marketers up to date on the latest changes to Google and what they mean to a marketer’s success.
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3. ®
SEO Leadership
• 150+ pieces of SEO thought
leadership in 2012
• C3, the largest user
conference in enterprise SEO
• Dedicated to raising the
profile of search marketers
Who We Are
• Founded in 2006
• Located in New York, San
Francisco, and Boston
Conductor Searchlight
• Supporting SEO success for
over 2000 leading brands
• $4.5B in SEO revenue under
management
• 18TB of SEO data collected
weekly
18. What to do in the
next algorithm
update
1. Make Sure you Know!
2. Don’t Panic
3. Make sure you understand
the intent of the algorithm
update
4. Check Google/Bing
webmaster tools
5. Conduct a visibility analysis
using your search platform
6. See if your competitors are
affected