Presented by: Seth Besmertnik, CEO, Conductor Thursday, October 28, 2010 MarketingCloud Seth's presentation explained how to identify where you are in your SEO maturity and how to advance to the final stage goals of scalability, sustainability, visibility and profitability. SEO Maturity Assessment Evaluates your SEO strength across 4 key areas: Strategy & Buy-in Process Definition, Automation, & Systems Keyword Management Results, Reporting & Metrics SEO Maturity Cycle Worksheet Helps you quickly see where you stand and where you need focus in the 5 stages of SEO maturity. 4Q Share of Search Report Template Illustrates your progress against competitors by graphing each of your domains' visibility for your most important keywords over four quarters. SEO Performance Profiler Automatically sorts your keyword portfolio into 5 Visibility Zones based on their click through rates. SEO ROI Calculator Calculates return on total SEO investment for B2C, B2B and Publisher business types. To download the resources above please visit: http://www.conductor.com/resource-center/presentations/scaling-organic-search-business-seo-marketing-cloud

1. Scaling Organic Search
The Business of SEO
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2. Market evolution 2005 - present
Major
Opportunity
PPC SEO
Tried SEO, Recession – SEO as the next
Marginal Success The Rise of Paid maxed out paid major frontier
Search – companies focused
hard here
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3. 3.Measure
2.Invest 4.Scale
1.Try
5.Compete
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4. Five Stage of SEO Maturity
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5. Five Stage of SEO Maturity
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6. Budget
Strategy
Striking Distance
92% of traffic comes from page 1
Metrics
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7. STRIKING ZONE KEYWORDS
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8. Five Stage of SEO Maturity
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9. Budget
Strategy Expand
Keyword Expansion
Metrics
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10. SETTING SEO EXPECTATIONS
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11. Five Stage of SEO Maturity
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12. THE BOSS WANTS TO SEE ROI
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13. Be
b u s c om e
ine a
ss g
uy
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14. Budget
Strategy Tie SEO Metrics to Business Metrics
Warning! Measure now or lose investment
Metrics
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15. Five Stage of SEO Maturity
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16. Budget
Strategy Organize and Prioritize
Make all keywords winners
Metrics
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17. BUILD AN SEO TEAM
I’m the I’m the
Strategist/ Project
Analyst
Manager
I’m the I’m the Link
Content Builder
Writer
I’m the
Keyword
Jockey
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18. Five Stage of SEO Maturity
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19. Budget
Strategy CRUSH THE COMPETITION
SEO is a Zero Sum Game
Metrics
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20. Create Internal Competition
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21. Download Today's Presentation From
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Got a Question? Twitter @conductor
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