1. It is a fact - we travel more. Not only for
holidays or weekend breaks
Turning a woman on

2. - we have also become more accustom to travel further to work The
consequence of this is that many industries adjust to this development and
research new markets One of these markets is the mobile phone industry -
new features with sheer endless possibilities - , chatting and surfing on the
web = skyrocketing revenues

3.  The logical next step for mobile operators: After the success of user
generated content online with websites like , or even , they adapt this scheme
and take it mobile With the expansion of the social networking to mobile
content, this could be generate about $5 74bn (£2

4. 87bn) by 2012 One of the most attractive elements which could be the key
factor for success is that everybody would be able to keep in touch with their
friends wherever they are and keep up-to-date with their online profile
whatever they do The user can type "I'm at the beach right now"Â or "I'm
doing some Xmas shopping" directly on your mobile phone

5. Of course we can debate about the importance of this type of messages and
the already existing overload on information Some facts about the power of
social networking - an increase of 270% of Facebook's users for the last 2
years We can notice an increase for MySpace (72%) as well but lower as the
less saturated market of Facebook

6. MySpace now has more than 114 Million users world wide instead of 52
Million on Facebook Bebo, with it's majority of users in Europe, grew 172% to
Turning a woman on more than 18 million users

7. Research has shown that the user profiles of people who are using web sites
like Facebook is very similar to the one's likely to be interested in using the
internet on a mobile phone (Comscore) The results show that people who are
experimenting with the internet on a mobile phone are younger than users who
access the web only with a computer

8. In Britain, more than 25% of mobile internet users are aged 15 to 24,
compared with 20% who go online using a computer; a further 41% of mobile
internet users are 25 to 34 compared with less than 20% using a computer
Different social networks are now available on some mobile operators such as
Facebook in the US with Verizon or AT&T or even YouTube with an exclusive
deal with Vodafone

9. With this in mind it also becomes clearer why with its own Gphone Tetridia's
advice: Get your mobile marketing strategy ready!

10. Turning a woman on