If you haven't heard of Google Trends then you are missing out on a very powerful tool.

1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
Connect Wisdom
What is Google Trends? A Powerful
Market Research Tool
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2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
What is Google Trends? A Powerful Market Research
Tool
• What is Google Trends? Google Trends is a tool
provided by Google.
• It’s a powerful tool for doing market research; it
let’s you view what’s trending online, which
means what people are searching for online.
• What’s also good about this tool is that you can
view how a keyword’s popularity has risen or
declined over a period of time.
• This can be useful as it can help you make the
decision whether to enter a certain market or
not.
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3. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
What is Google Trends? A Powerful Market Research
Tool
• Sometimes you can even make predictions by
looking at the way a certain market is trending
over a period of time.
• Certain markets may have consistent patterns,
which means that there are times when they are
booming and other times when they are
completely dead.
• This can be very handy to know because the key
to success is to enter a market at the right time,
when there is a massive demand and when
hardly anyone is available to fulfil that demand.
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4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
What is Google Trends? A Powerful Market Research
Tool
• What Else Can Google Trends Do?
• Google Trends also lets you compare the
volume of searches between two or more
markets/items.
• This gives you the ability to see the popularity
between them.
• This type of market research insight is very
beneficial as you will be able to see the
incline/decline of one against the others.
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5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
What is Google Trends? A Powerful Market Research
Tool
• Some items may have popular searches during
certain festivals/occasions throughout the
year.
• This is also important to know as some
markets may not be worth entering if they
only peak at certain times throughout the
year.
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6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
What is Google Trends? A Powerful Market Research
Tool
• Sometimes trends are affected by the news.
So Google Trends has the ability to show news
related to the search-term overlaid on the
chart, showing how new events affect search
popularity.
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7. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
What is Google Trends? A Powerful Market Research
Tool
• What is Google Trends? Now You Know!
• Using Google Trends during your market
research process is definitely something I
would highly recommend, as it gives you a
powerful insight into what users are searching
for online and whether there is an increase or
decrease of demand for a particular market.
• Start using this market research tool now:
Google Trends.
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